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Maximize the Investment in your event or BNI meeting by adopting a culture of inviting. Learn a #1 practice that would help you achieve your business, referral and revenue goals.
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“Inviting is Marketing” SM
Maximize Your BNI Investment by Adopting a Culture of Inviting
Ed WoodsSuncoast Marketing Partners
Assistant Director BNI“The Web Guy With The Web Tie” SM
“Inviting is Marketing” is a Service Mark 2008 of Suncoast Marketing Partners 09/11/08
What is Marketing?
“The total of activities involved in the transfer of goods
from the producer or seller to the consumer or buyer”
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
US Small Business Administration (SBA)
Business Week on Invitation Marketing:
1. 600 - 3,000 paid pitches a day (lots of clutter)
2. Will accept your invitation if it is relevant
3. Wants to be rewarded for spending time
4. Some want to be entertained
5. Some want to be informed
6. Some may even want to participate
7. All want to be asked to take part
8. All want to express their opinions
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
Bonefish Grill Invitation
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
BNI Meeting Invitation
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
Inviting Action Hero
Action What we do When we do it
Attraction Way it is delivered
Reaction Results wanted
Action x Attraction = Reaction
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
BNI Referral “Inviting” Programs
• Post Card Program
• Double Chapter Day
• Train Your Sub Day
• Stack Day
• Visitors Day (Kick Off)
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
Chapter as a Retail StoreA Marketing Analogy
“Foot Traffic”
Successful Chapters Generate lots of
“foot steps” through effective inviting
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
Visitors Day – Kick Off“Foot Traffic” Inviting Tool
12. Face-to-face introduction
10. Introduction call and promotion
9. Letter of introduction and promotion
From 16 Shades of Referrals © – Certified Networker Program
Three layered referral process
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
Every Week Is a Visitors Day
We need to invite
weekly not weakly
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
The Culture of Inviting Spirit
• Imagine a 30 member chapter
• Where everyone invited one person per week
• 1 in 3 attends meeting
That would be
• 10 Guests per week
• 520 new footsteps into the chapter
• 17% increased revenue
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
Inviting – Easy as your A B Cs
A. Do you WANT to grow your business?
B. Do you rely on referrals?
C. Would you like to meet some outstanding professionals who have an interest in passing you business over time?
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
INVITING CONCLUSION:
Maximize your ROI – ”Return on Inviting”SM
Action x Attraction = Reaction
Implement Effective BNI Chapter Inviting Programs
Invite Weekly and Not Weakly
Develop the Culture of Inviting
“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
“Inviting is Marketing” SM
For a copy of this presentation please visit www.InvitingIsMarketing.com“Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
