Presented by Stacy Laiderman, Producer, See3

Basics from Pre-Production to Post-Production

Introduction to Video

• About See3• Rethinking “Viral”• Video in the Donor Cultivation Cycle• 11 Rules of Video Fundraising• What You Can Do Right Now• Discussion

www.see3.net | info@see3.net | 773-784-7333

Today’s Plan

STEP 1: Pre Production

Ask These Questions• What are our goals?• What is our audience?• What is our timeframe/budget?• How will we measure success?• Who will help shoot and edit the

footage?• How will we share/use the

finished film?

Preparing for Production• Create a production schedule• Determine format• Get familiar with your gear (practice

shoot in close to actual conditions and review footage)

• Scout location & plan• Prepare interview questions/script• Review any pre-existing media

STEP 2: Production

Before You Press Record• Check location for lighting and sound

issues and adjust as needed• Educate interview subject re: line of

sight and off-camera questions/complete answers

Before You Press Record • Find your frame

Medium close up (MCU) Close up shoot (CU)

Before You Press Record• Set your white balance, focus, and

iris• Check audio levels: record/playback

test• Place interviewer close to the camera• Run 15 sec of black or color bars at

the beginning of the tape• Process your environment, B-roll

White Balance

Not white balanced White balanced

Framing

Too small

Head & body cut off Eye-line off frame

Centered, less dynamic

Framing

BEST

Natural Light From WindowsPlace subjects with the window behind the camera rather than behind the

subject.

Window behind subject Window behind camera

Adding Depth to the FrameBring subjects away from the walls

Audio• Audio on-board mic onlyhttp://www.youtube.com/watch?v=CUw9d8Cji6AA

• Audio with lavalier microphoneSEED Initiative (1:15)http://www.youtube.com/watch?v=gXTnGAAZrsQAJWS (3:53)http://www.youtube.com/watch?v=rsqjVHO8iZg

STEP 3: Post Production

Workflow and Process• Import and organize your media• Render out clips for transcription as

needed

Technical Resources• Lynda.com• CreativeCow.net• Mac Online

For Equipment• Amazon.com• NewEgg.com

Editing Software Recommendations

• Final Cut Express (Mac only)• Avid Express• Adobe Premier• MPEG Streamclip• InqScribe

Questions? Stacy Laiderman

• Email: stacy@see3.net• Phone: 773-784-7333• Web: www.see3.net/video-faqs

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