FIRST FINANCE InstituteCorporate MOOC Breakfast

1st June, 2015

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AGENDA

• What’s in a MOOC?

• How do Analytics contribute to enhancing users experience?

• How can MOOC help boost Return On Learning?

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OUR JOURNEY TO « NEXT GEN » LEARNING

Who we are?A Premier Business Education & Certification Company for the Financial Services Industry, best known for its innovative digital solutions and high standards of instructional design

✓ 1996: Creation of First Finance✓ 1999: Launch of the first e-learning modules applied to Finance✓ 2010: Recognized as AMF (French Capital Market Authority) certifying body✓ 2011: First Finance Institute, First Finance’s online education spin-off, headquartered in Hong Kong,

launches three international certificates in Finance (ICCF®, CMF® and CMO®)✓ 2013: Launch of the 1st MOOC in Financial Analysis✓ 2014: Partnership with leading business schools in China, France and the US: launch of the first

MOOC-based certification programs in Corporate Finance and Capital Markets✓ 2014: Launch of the first Corporate MOOC in Finance✓ 2015: Online Certifying Programs and Corporate MOOC on Leadership & Management Essentials

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MOOCs ARE:

▪ Massive, open, online courses:• Authored by industry experts and / or top university professors• Technology + content + pedagogy• Text, video, rich media, interactive exercises, assessments and discussion

forums + support

ScalableCost saving

Interactive Innovative

FlexibleEngaging

TITRETraditional e-Learning

Individual, isolated work

Private access

Old lecture style

Low interaction

Boring

MOOC Learning

Social learning environment

Open access and unlimited participation

Semi synchronicity

High interaction with lecturer and learners

Engaging

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NEW GENERATION OF E-LEARNING

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THE MOOC REVOLUTION

Customer and channel partners education

Recruitment

Induction

Training

“MOOC are set to radically impact corporate training” (Josh Bersin, Forbes)

“The single most important technological development of the millennium so far” (Harvard Business Review)

2012

20 million MOOC learners in the world

2015

The MOOC movement begins in North America

2013-2014

“Year of the Corporate MOOC”?

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NEW TRENDS IMPACTING LEARNING

New Learning Habits

New L&D Approaches

New Tech-Enhanced Learning Tools

Millenials: • Digitally fluent, collaborative,

connected, experiential• Engaged in training via technology,

teamwork, entertainment • Looking for targeted credentials /

professional certifications to skill-up

Tech-savvy learners in APAC:• One of the largest smart device-

equipped populations in the world• Young workforce ready and willing to

harness technology to enhance their learning and career progression*

More independent learners: • Looking to take greater control over

their learning process and schedule• Self-directed learners

Rise of learning communities: • Willing to share best practices and

expertise and learn from networks

Innovation: • Search for flexible and novel training

architectures using technology

Sequencing: • Programs shorter in duration, multi-

modular and over a longer period

New pedagogy:• Hybrid or “Flipped classroom” model• Humanizing interaction in online

learning with improved semi-synchronous and synchronous tools

• More practical, operational content

Rise of social learning: • Collaborative learning experiences

without technology barriers

Use of Big Data: • Tracking progress of each learner and

cohorts using digital analytics

Digitalization everywhere:• From e.learning to LMS, mobile

learning, gamification, videos, virtual classrooms, MOOC

Growth of online competency-based programs:• Upgrading skills of graduates and

young recruits entering the market**• Keeping employees’ competencies up

to date and relevant• Providing accreditations

Boom of MOOC-based solutions, or when knowledge meets network:• MOOC: Massive, Open, Online

Courses for thousands of public learners

• COOC: Corporate-specific MOOC for large internal or external audiences

• SPOC: Small Private Corporate MOOC for selective, limited audiences

** 2014 Gallup survey: only 11% of business leaders – compared to 96% of Chief Academic Officers – believe that graduates have the requisite skills for success in the workforce.

* Digital learning market forecast 2014-2016: highest annual growth rate expected to be in Asia at 17.3% (global revenues in $)

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WHAT IS A CORPORATE MOOC?

An innovative learning model for large-scale induction, capability building, change management, branding and customer education

What is it? How does it work? Benefits

• A company-specific online course based on public MOOC learning methodology

• A collaborative and community-based pedagogy using:

-> Video courses-> Virtual forums and live sessions-> Quizzes to validate knowledge acquisition-> Cases studies graded by both peers and the faculty-> Credentials

• A mix of academic content and company-specific best practices

• Cost and organizational effectiveness

• Engagement: interactive format maximising learners’ participation

• Multi-step process over several weeks: enhances knowledge acquisition and self-reflection

• Cohort-based learning: simultaneous experience, with same content

• Scalability: training large, spread out and remote audiences made easy

• Power of social learning: networking, collaboration, sharing

• Robust analytics available before / during / after the program

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DIFFERENT TYPES OF CORPORATE MOOCs

Our 100% digital & social learning solutions to boost training efficiency and learners’ engagement

Off-the-shelf First Finance MOOC delivered in-house without

customizationWall Street MOOC, Forex MOOC, Fixed Income

MOOC, Leadership MOOC

Off-the-shelf First Finance MOOC delivered in-house with

customizationExample: Big 4 Consulting Firm

Fully customized corporate MOOC designed and developed by First

Finance MOOC platformExample: Global Investment Bank

Online certifying program combining MOOC and

certificationExample: Leading MNC, Global Retail Bank

MOOC

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FIRST FINANCE’s Expertise in MOOC

▪ Business MOOC, at the core of FIRST FINANCE’s strategy

• First Finance Ed Tech: digital production arm, in charge of video content, social learning and MOOC• A team of 10 experts fully dedicated to Education Technology (HK, Paris)• Winner of Harvard’s contest on Data Visualization

▪ FIRST FINANCE’s in-house technology platform: Open EdX

• Based on Harvard’s online training platform• Offers the best user experience and the most robust technology solution available in the market• No issues around continuity• Evolutions made available by the day

▪ FIRST FINANCE’s differentiating value

• First mover in finance-related public MOOC (2013) and tailored corporate MOOC for MNCs and Banks (50 Corporate MOOC and Blended MOOC in the pipe for 2015)

• Mastering of all project management phases, from consulting/advisory to pedagogical engineering and technical deployment

• Knowledge of Bank environments and how to deal with firewall and obsolete navigators issues• Partnerships with leading Business Schools to launch the very first MOOC-Based Certification Programs (with HEC

Paris, #1 European Business School, Beijing-based Tsinghua University SEM and University of North Carolina - Chapel Hill)

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ADDRESSING YOUR NEEDS - TO BE DISCUSSED

Recruitment (Graduates, young recruits)

MOOC and online certifying programs: innovative ways to recruit, based on detailed data of learner’s performance and behavior incl. motivation, collaboration, time spent…. Digital analytics help track, assess and select the best candidates.

On-boarding & Induction

MOOC, Blended MOOC for Graduates Development, Analyst & Associate Programs, Induction Programs

Online Certifying Programs for Graduates Development, Analyst & Associate Programs

Capability Development

Classroom solutions (technical competencies), Customized solutions (integrated hard & softs skills curricula), Blended MOOC

Online Certifying Programs

Finance, Marketing, Strategy, Leadership

Client Education

MOOC: Client Academy, Wealth Management “Next Gen” Client Training

Employer Branding

MOOC to engage Gen Y potential recruits and further market the brand on Innovation