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Introduction to KU Leuven Newsroom Sigrid Somers - 4 February 2014

Introduction to KU Leuven Newsroom

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An introduction to the Newsroom of KU Leuven by Newsroom Chief Sigrid Somers. Presentation for the EUVIRNA: European Training Network on (+)RNA Virus Replication and Antiviral Drug Development on the 4th February 2014.

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Page 1: Introduction to KU Leuven Newsroom

Introduction to KU Leuven NewsroomSigrid Somers - 4 February 2014

Page 2: Introduction to KU Leuven Newsroom

News@KU Leuven

• Until 2010: 3 (of 8) separate cells under ‘communication’ o Campuskrant (newspaper)o Press officeo Internet communication

• Anno 2013: 1 ‘integrated’ newsroom organised under Rectorial Officeso central focus: reporting and

distributing national and international news on research, education, and service to society

o online & offlineo team of 13 people

press

onlineprint

Internet communi

cation

Press office

Campus-krant …

Page 3: Introduction to KU Leuven Newsroom

Newsroom 2014• Reporting, awareness-building and outreach for research,

education, societal engagemento News in the journalistic sense of the word o As objective as possible and non-prejudiced

• honest, clear, transparent• not a ‘good news show’, marketing tool, promotional tool

• Actively stimulating dialogue with internal and external target audienceso Room for opinion and exchange of ideas

Page 4: Introduction to KU Leuven Newsroom

Focus

Different messages and channels for

different target audiences

Balance between print

and digital

Expand international

press outreach

Page 5: Introduction to KU Leuven Newsroom

News• What’s newsworthy?

o That depends on several factors:• Societal impact (target audiences)• Exclusivity• Timing• Link with current events/news of the day• Unexpected event• Proximity/involvement • Location• Emotional dimension • …

Page 6: Introduction to KU Leuven Newsroom

Sources

Policy• Policy decisions (Executive Board, Academic Council, Board of Trustees),

international cooperation agreements, student affairs• …

Education• Enrolment evolution, educational programmes, innovative education

projects and reforms • …

Research• Research results, international publications, doctoral dissertations,

master’s theses, scholarships, clinical studies by University Hospitals Leuven, researchers’ blogs, conferences

• …

Page 7: Introduction to KU Leuven Newsroom

Sources

Societal engagement• Metaforum, columns & op-eds about ‘hot topics’ in the public discourse

(GMOs, euthanasia…)• …

Crisis communication • Scientific misconduct, unexpected termination of a researcher’s contract,

fire in student residence • …

Page 8: Introduction to KU Leuven Newsroom

Students

Staff

EmeritiAlumni

Press

Target audiences: broad & diverse

Page 9: Introduction to KU Leuven Newsroom

Campuskrant

• University newspaper

• News and analysis on scientific research, education, university policy, student life, alumni

• For staff members, emeriti, paying alumni, students, press

• Features:o Beeldige Wetenschap – De Raad – Emeritusevangelie – Leven

na Leuven – Markante alumnus – Boek:delen – Benoemd en Onderscheiden

o Room for opinion: Brief aan de rector, guest columnistso Op-eds are welcome!

Page 10: Introduction to KU Leuven Newsroom

Campuskrant

• Campuskrant in print: 35,000 copies o Alumni: 26,350o Staff: 1,600o Emeriti: 1,600o Via distribution points on

campus: 5,000o External readers (schools,

libraries, journalists, government offices…): 450

o Special edition (May-June): 60,000 copies

Page 11: Introduction to KU Leuven Newsroom

Campuskrant

• Campuskrant via e-mail: 121,413 addresseso Students: 53,322o Staff: 14,855o Alumni: 51,584o External: 1,613 o Press: 139

Page 12: Introduction to KU Leuven Newsroom

Campuskrant

• Also available online: o website: http://nieuws.kuleuven.be/campuskrant

Page 13: Introduction to KU Leuven Newsroom

Campuskrant

• And on the go: o Campuskrant iPad app:

Page 14: Introduction to KU Leuven Newsroom

KU Leuven Focus

• Highlights of the previous academic year o KU Leuven ‘at a glance’o Researcho Awards & recognition o University & society o Charitable giving & fundraisingo Education & student lifeo Integration & association o University Hospitals Leuven

• NL & EN, updated yearly in September

Page 15: Introduction to KU Leuven Newsroom

Website

• http://www.kuleuven.beo Portal site with a strong news

focus• ‘News’ block: with 4 most

recent news articles from the news website

• Right column: ‘In the media: ‘Research’ & ‘Public debate’• Links to online articles, news

clips about KU Leuven

o For (prospective) students, staff, job seekers, alumni, press and gifters

Page 16: Introduction to KU Leuven Newsroom

Website

• http://www.kuleuven.be/english o Portal site with a strong news

focus• ‘News’ block: with 4 most recent

news articles from the news website

• Right column: ‘Education’, ‘Research’ & ‘Meet us abroad’

o For international audience: (prospective) students, staff, job seekers, alumni, press and gifters

Page 17: Introduction to KU Leuven Newsroom

News website

• http://nieuws.kuleuven.be and http://www.kuleuven.be/news o News website with latest articles

on education, research, social engagement, etc.

o For staff, students, alumni, press

Page 18: Introduction to KU Leuven Newsroom

Nieuwsmail• Lastest news,

announcements

• Weekly

• 69,668 addresses o students: 53,322o staff: 14,855o external subscribers: 1,352o press: 139o (coming soon) alumni: 51,584

Page 19: Introduction to KU Leuven Newsroom

English-language e-newsletter• Latest news,

announcements, agenda

• Weekly

• 11,082 addresseso international students: 53,322o non-Belgian staff: 14,855o external subscribers: 463o (coming soon) alumni: 5,000

Page 20: Introduction to KU Leuven Newsroom

Focus Monthly• Selection of top research

research news, socially-relevant topics of interest

• Monthly

• International community, international alumni, embassies, IO foreign universities…

Page 21: Introduction to KU Leuven Newsroom

Policy Bulletin• Overview of policy

decisions of central policymaking bodies of KU Leuven and KU Leuven Association

• Monthly

• Staff, students

• NL & EN

Page 22: Introduction to KU Leuven Newsroom

Press• Daily (NL & EN):

o Press inquiries: the press calls on KU Leuven gladly and often• We provide support and advice to professors, researchers…act as go-between

with the press: press inquiries, participation in societal debate, op-eds…

o Press releases (national and international)o Twitter: used intensively by journalists

• Broad network of journalists o Selection by topic: which journalist for which news?

• Internal database with 800 national contacts • External database with thousands of international contacts• Agreements on exclusivity and embargos as necessary

• E-persoverzicht (press overview) for subscribers:o Daily overview of newspaper articles in cooperation with Mediarguso Strictly individual and available upon request via the Newsroom

Page 23: Introduction to KU Leuven Newsroom

Press

• Media trainingo Radio: Steve Dierckx (VRT)o Television: Wim De Vilder (VRT)o 2 sessions per year, each spread over 2 half-dayso For professors, researchers and other staff seeking advice and

support• Groups always interdisciplinary • Exclusive training tailored to a specific group can also be arranged

o Early bird gets the worm!

Page 24: Introduction to KU Leuven Newsroom

KU Leuven in pictures• Photographer Rob Stevens

o House photographer supplying images for the Newsroom’s news channels

o Available for hire on a per-assignment basis for special events, etc.: www.kuleuven.be/foto

• Photo database: www.kuleuven.be/fotodatabank:o Photos by Rob Stevenso For faculties, departments, research groups…

Page 25: Introduction to KU Leuven Newsroom

News? Share it with us!

Tel.: 016 32 40 08 – 016 32 40 13E-mail: [email protected] | [email protected]

Follow us and join the conversation:

nieuws.kuleuven.be | kuleuven.be/news

fb.com/kuleuven | fb.com/LeuvenUniversity

twitter.com/ku_leuven | twitter.com/LeuvenU

www.kuleuvenblogt.be