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An introduction to the Newsroom of KU Leuven by Newsroom Chief Sigrid Somers. Presentation for the EUVIRNA: European Training Network on (+)RNA Virus Replication and Antiviral Drug Development on the 4th February 2014.
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Introduction to KU Leuven NewsroomSigrid Somers - 4 February 2014
News@KU Leuven
• Until 2010: 3 (of 8) separate cells under ‘communication’ o Campuskrant (newspaper)o Press officeo Internet communication
• Anno 2013: 1 ‘integrated’ newsroom organised under Rectorial Officeso central focus: reporting and
distributing national and international news on research, education, and service to society
o online & offlineo team of 13 people
press
onlineprint
Internet communi
cation
Press office
Campus-krant …
Newsroom 2014• Reporting, awareness-building and outreach for research,
education, societal engagemento News in the journalistic sense of the word o As objective as possible and non-prejudiced
• honest, clear, transparent• not a ‘good news show’, marketing tool, promotional tool
• Actively stimulating dialogue with internal and external target audienceso Room for opinion and exchange of ideas
Focus
Different messages and channels for
different target audiences
Balance between print
and digital
Expand international
press outreach
News• What’s newsworthy?
o That depends on several factors:• Societal impact (target audiences)• Exclusivity• Timing• Link with current events/news of the day• Unexpected event• Proximity/involvement • Location• Emotional dimension • …
Sources
Policy• Policy decisions (Executive Board, Academic Council, Board of Trustees),
international cooperation agreements, student affairs• …
Education• Enrolment evolution, educational programmes, innovative education
projects and reforms • …
Research• Research results, international publications, doctoral dissertations,
master’s theses, scholarships, clinical studies by University Hospitals Leuven, researchers’ blogs, conferences
• …
Sources
Societal engagement• Metaforum, columns & op-eds about ‘hot topics’ in the public discourse
(GMOs, euthanasia…)• …
Crisis communication • Scientific misconduct, unexpected termination of a researcher’s contract,
fire in student residence • …
Students
Staff
EmeritiAlumni
Press
Target audiences: broad & diverse
Campuskrant
• University newspaper
• News and analysis on scientific research, education, university policy, student life, alumni
• For staff members, emeriti, paying alumni, students, press
• Features:o Beeldige Wetenschap – De Raad – Emeritusevangelie – Leven
na Leuven – Markante alumnus – Boek:delen – Benoemd en Onderscheiden
o Room for opinion: Brief aan de rector, guest columnistso Op-eds are welcome!
Campuskrant
• Campuskrant in print: 35,000 copies o Alumni: 26,350o Staff: 1,600o Emeriti: 1,600o Via distribution points on
campus: 5,000o External readers (schools,
libraries, journalists, government offices…): 450
o Special edition (May-June): 60,000 copies
Campuskrant
• Campuskrant via e-mail: 121,413 addresseso Students: 53,322o Staff: 14,855o Alumni: 51,584o External: 1,613 o Press: 139
Campuskrant
• Also available online: o website: http://nieuws.kuleuven.be/campuskrant
Campuskrant
• And on the go: o Campuskrant iPad app:
KU Leuven Focus
• Highlights of the previous academic year o KU Leuven ‘at a glance’o Researcho Awards & recognition o University & society o Charitable giving & fundraisingo Education & student lifeo Integration & association o University Hospitals Leuven
• NL & EN, updated yearly in September
Website
• http://www.kuleuven.beo Portal site with a strong news
focus• ‘News’ block: with 4 most
recent news articles from the news website
• Right column: ‘In the media: ‘Research’ & ‘Public debate’• Links to online articles, news
clips about KU Leuven
o For (prospective) students, staff, job seekers, alumni, press and gifters
Website
• http://www.kuleuven.be/english o Portal site with a strong news
focus• ‘News’ block: with 4 most recent
news articles from the news website
• Right column: ‘Education’, ‘Research’ & ‘Meet us abroad’
o For international audience: (prospective) students, staff, job seekers, alumni, press and gifters
News website
• http://nieuws.kuleuven.be and http://www.kuleuven.be/news o News website with latest articles
on education, research, social engagement, etc.
o For staff, students, alumni, press
Nieuwsmail• Lastest news,
announcements
• Weekly
• 69,668 addresses o students: 53,322o staff: 14,855o external subscribers: 1,352o press: 139o (coming soon) alumni: 51,584
English-language e-newsletter• Latest news,
announcements, agenda
• Weekly
• 11,082 addresseso international students: 53,322o non-Belgian staff: 14,855o external subscribers: 463o (coming soon) alumni: 5,000
Focus Monthly• Selection of top research
research news, socially-relevant topics of interest
• Monthly
• International community, international alumni, embassies, IO foreign universities…
Policy Bulletin• Overview of policy
decisions of central policymaking bodies of KU Leuven and KU Leuven Association
• Monthly
• Staff, students
• NL & EN
Press• Daily (NL & EN):
o Press inquiries: the press calls on KU Leuven gladly and often• We provide support and advice to professors, researchers…act as go-between
with the press: press inquiries, participation in societal debate, op-eds…
o Press releases (national and international)o Twitter: used intensively by journalists
• Broad network of journalists o Selection by topic: which journalist for which news?
• Internal database with 800 national contacts • External database with thousands of international contacts• Agreements on exclusivity and embargos as necessary
• E-persoverzicht (press overview) for subscribers:o Daily overview of newspaper articles in cooperation with Mediarguso Strictly individual and available upon request via the Newsroom
Press
• Media trainingo Radio: Steve Dierckx (VRT)o Television: Wim De Vilder (VRT)o 2 sessions per year, each spread over 2 half-dayso For professors, researchers and other staff seeking advice and
support• Groups always interdisciplinary • Exclusive training tailored to a specific group can also be arranged
o Early bird gets the worm!
KU Leuven in pictures• Photographer Rob Stevens
o House photographer supplying images for the Newsroom’s news channels
o Available for hire on a per-assignment basis for special events, etc.: www.kuleuven.be/foto
• Photo database: www.kuleuven.be/fotodatabank:o Photos by Rob Stevenso For faculties, departments, research groups…
News? Share it with us!
Tel.: 016 32 40 08 – 016 32 40 13E-mail: [email protected] | [email protected]
Follow us and join the conversation:
nieuws.kuleuven.be | kuleuven.be/news
fb.com/kuleuven | fb.com/LeuvenUniversity
twitter.com/ku_leuven | twitter.com/LeuvenU
www.kuleuvenblogt.be