Introduction of blcup 2012 7-19

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Introduction of

publications for Teaching

Chinese as a Foreign

Language

If we ask …If we ask …

Which university is the best for an international student who wants to learn Chinese language?

BLCUBLCU

Since 1962

It has been called the “ Mini UN ”It has been called the “ Mini UN ”

160 countries & regions 160 countries & regions

10,000 VS 5,000international students Chinese Students

If we ask …If we ask …

Which Publishing House publishes the best books for learning Chinese language?

About BLCUPAbout BLCUP BLCU Press

the only publisher in China specialized in TCFL teaching & researching!

Over 3,000 TCFL publications since founding in 1985

80% local market share of TCFL publications

1269 Copyright Sales

China Top One Publisher in Copyright Export

Copyright Trade Network in 18 Countries

Copyright Export

A Global Distribution Network

A Web-based Customer Service System

Products Covering 60 countries

An Online Teaching & Resource Center

Products

Textbooks

Readers

Supplement

ary

materials

Reference

books

Electronic

products

Product lines

textbooks

For Overseas Learners

For International Students studying in

China

age

country

skill

content

pedagogies

level

Product lines

A whole set of solution for textbooks selecting

Textbooks

Monkey King ChineseMonkey King Chinese

Pre-school Edition

• for pre-school children

School-age Edition

• for primary school children from

the 1st year to the 3rd year

To learn in a fun way

Learn with playing

Learn with acting

Learn with singing

Games

Activities

songs


concepts of design and compilation

Features

• Use Chinese traditional image Monkey King to attract children


Features• simple instructions in English


• illustrators and life background is western-style

Breakfast is bread and milk

Features


Features

• Use less characters, make Chinese easy

The rhyme is written by pinyin


Features• Hands-on activities are simple and creative• To help children consolidate the knowledge they learned

Just learned my house, make a house


• Interesting exercises

Line the slice

Walk and count

stick

colure the fruits

stickers


Features

2002

2001

2000

Monkey King Chinese （ Pre-school Edition ）

Chinese Paradise

Monkey King Chinese （ school-age Edition ）

Primary school 4th-6th (10-12)

Primary school 1st-3rd （ 7-10）

Preschool children

（ 7 -）

Chinese ParadiseChinese Paradise


3 levels, each level:

2 Student books + 1 CD2 workbooks + 1 CD1 word card1 teacher’s manual1 CD-ROM 12 lessons, each lesson 1-2 Chinese characters, 10 new words, 1 pattern.


Student’s book

CD-ROMCDWord cards

Paper books

workbook

Electronic products

Teacher’s manual

Colorful panda stickers

Vide of real class

teaching

Teaching resources


Having finished 3 levels:

50 Chinese characters

300 words

simple sentences rhymes

Poems

songs

Chinese culture


ContentMain Characters


Content

Interactive patterns

New

Words

More Patterns


Content

Chinese Culture

Characters

Game Playing

Pronunciation


Content

SongsStories


Multilingual Editions

45 editions


CD-ROM


CD-ROMs

With written characters, sounds, animations,

videos and games integrated together

Comprehensively training language skills

like listening, speaking, reading and writing

For an all-round, three-dimensional and

interactive learning effect


Easy Steps to Chinese

Books 1-2 of Easy Steps to Chinese (for teenagers)

Books 1-8 of Easy Steps to Chinese for Kids

For Grades 1-4 in primary school

For Grades 5-6 in primary school

Books 3-8 of Easy Steps to Chinese (for teenagers)

For Grades 7-12 in middle school

Plan for using the whole series


With one volume for each semester, the series covers all the academic years in primary and middle schools. A continuous learning of it will result in very good effects

Lead author: Ms. Yamin Ma B.A. of British Language and Literature (from

China) and M. ED. in Curriculum Design and Development (from Canada).

Ms. Ma had been teaching English as a second language in both China and Canada.

more than 20 years’ experience in Chinese teaching

Introduction to the author


Easy Steps to Chinese for Kids

Teaching objectives Having finished the 8 volumes:

Chinese pinyin and phonetic foundation 600 words 500 Chinese characters 8 cultural points (including festivals, Beijing opera, kites, paper-

cuts and calligraphy, etc.)

There are two full-coloured books a

and b (each with a CD) at each of the

four levels.

Each textbook is supported by:

A full-coloured workbook

Large-size word cards (for teachers to

use in the classroom)

Colorful picture flashcards (for

students to review after class)

Textbook components

textbook


workbook


picture flashcards

word cards



Why ESC is so popular?

Easy Steps to ChineseEasy Steps to Chinese

Textbook

Workbook

Teacher’s manual

Poster

Word card, picture card

IPAD and multimedia products

1.Intergrated and three-dimensional materials


teaching suggestions

reference answers

listening script and reference answers

reading and writing test

listening test

Books 1-4, GCSE and IGCSE tests. (Maximum score: A*)

Books 1-5, AP Chinese test. (Maximum score: 5)

Books 1-6, IB Chinese test (Maximum score: 7)

all the eight books,

1,600 Chinese characters; read simple articles in newspapers, magazines and on

the Internet; communicate spontaneously in fluent Chinese both

orally and in writing.

2. Clear teaching objectives


1) Texts: topical

The later the

topics appear,

the more

international

they are.

Stage 1: Books 1-2• Numbers • Personal identification•Parts of the body •Colours and clothing • Food and drinks • Daily routines•Schooling • Hobbies • Life at home• Means of transport • Daily articles • Weather

Stage 2: Books 3-6• Appearance • People and occupations• School facilities •Weather and holidays • Pets • Personality • School events• Food and sickness • Accidents • Shopping and travelling •Neighbourhood • Festivals and celebrations

Stage 3: Books 7-8• Community • Work experience • Environment • Customs and traditions • Technology and communication • Diet and healthy life-style • Special occasions • Leisure and travelling • Education and employment • Law and order • Current isssues• Global issues

3. The topics are related to school and daily life


4. Advanced teaching concepts

1. To learn in practice

2. Instruction revolving student activities

3. To learn language by learning different subjects and

thinking

4. To learn in group communicative activities

5. Meaningful instruction (objectives/texts/exercises/tests)


5. The beautiful illustrations and formats

14th March, 2012, BLCUP



Amazon.co.uk review of “Easy Steps to Chinese”

Fantastic!, 8 Mar 2008

An absolutely brilliant book for beginners trying to learn Chinese on their own, and with little or no previous knowledge.

The workbook has over 150 colour pages of clear tasks and exercises to work through. The textbook comes with an audio CD and has information -guided with the CD- and exercises as well.

Very easy to use and beginner friendly, it explains everything and builds your confidence in manageable bites.

Though it may appear to be aimed at a younger audience, it is also perfectly suitable for adults trying to learn the language. It is child friendly of course, and like I said, you do not need a teacher or Chinese speaker to learn.

I cannot speak highly enough of it, and recommend it to anyone trying to learn Chinese.

Great!


Upper Canada College 李静明老师在以教师和家长双重身份使用过《轻松学中文》后说：

“ 我儿子曾经把中文书往地上一摔，哭着说：‘我再也不想学这个 stupid 的 Chinese! So boring!’ 当儿子见到《轻松学中文》时才第一次喜欢上一本中文教材并在海外坚持学完 1—6 册。在 HSK 考试中，他每个部分都拿了满分。

现在即将成为美国康奈尔大学学生的他常常说：

‘ 我是我们同学中汉语最棒的。妈妈，幸亏你找到了那本好书！’”

Supplementary materials

• Consist of 4 levels, with total of 80 pieces of

Action Songs, Bilingual chants and Rhymes

• For primary school students

Mandarin Hip-Hop

• 6 volumes for primary school students

• using original children’s songs, chinese basic

grammer

• rich and interesting topics

Sing your way to Chinese

Readers

The Chinese Library Series – Chinese Graded Readers

·short interesting stories, simple sentences and beautiful illustrators

ReadersReaders

ReadersReaders

3rd July, 2012 Singapore International School, Suzhou

ReadersReaders

Bus Adventures

• 5 stories about 5 buses: Dongdong, Xixi, Nannan, Beibei

and Zhongzhong

• All the stories are told in both Chinese and English

ReadersReaders

Electronic & Audiovisual Products

Electronic & Audiovisual ProductsElectronic & Audiovisual Products

The “Five C’s” are the key objectives of the AP Chinese test in the United States

Five Goals (Five C’s) Communication Cultures Connections Comparisons Communities

Importance of culture learning and teachingStandards for Foreign Language Learning in the 21st Century, U.S.


“Gain knowledge and understanding of Chinese culture”

“Students demonstrate an understanding of the relationship between the practices and perspectives of the cultures of the Chinese-speaking world.”

---Standards for Foreign Language Learning in the 21st Century, U.S.


How to teach Chinese culture?

e.g. Beijing Opera

the Great Wall

video is one of the most effective way



汉语教材的立体化发展


A Kaleidoscope

of Chinese Culture

20 pieces of DVDs

200 cultural items

Each one: 3-minute-long

With both Chinese and English narrations and subtitles

Features


Wisdom of Chinese Characters



CHINA’A WORLD HERITAGE


CHINA’S INTANGIBLE CULTURAL HERITAGE

WebsiteWebsite

WWW.BLCUP.COM

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Tel: 773-580-9696

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Thank you!