PowerPoint Presentation

Chemistry Technology

1826 Joseph Niepce

First successful photographicexperiment.

1829 Louis Daguerre

Created the daguerrotype

1860s Mathew Brady

Documented the Civil War

1888 George Eastman

Created the Kodak Camera

William Dickson

Developed first Movie Camera

Persistence of Vision

Fast changing still images createthe illusion of movement.

Lumiere Brothers

Opened first motion picture hall

Electrical Technology

Thomas Edison

First recording machine...The Phonograph

Samuel Morse

1844 - The Telegraph machine

Granville Woods

1887 wireless telegraphy

Guglielmo Marconi

1895 transimitted the firstWireless message.

Philo Farnsworth

1922 invented the idea of Television. (14 years old)

His device was called an image dissector

Current Technology

Orbiting Satellites

Arthur C. Clarke

Telstar Satellite 1960

Wired Tech

Land line TelephonesCable Television

Digital Integration

SemiconductorsTiny chips functioning as very rapid on/off switches.

Binary Code1 = on 0 = off

The InternetARPAnet 1969Advanced Research Projects Agency Network

The InternetLynx Internet Browser

The InternetTim Berners-Lee created HTML

HTML HTTPFTP URL

Hyper Text Markup LanguageHyper Text Transfer ProtocolFile Transfer ProtocolUniform Resource Locator

Cloud ComputingWhere is the cloud?

Technology & Mass Communication

Concentric Circle Model

Message Controls

Gatekeepers media people who make judgements on what is sent.

Regulators non-media people who influence messages. (censorship)

Filters what are they?

A receiver factor that impedes communication.Informational filterPhysical filterPsychological filter

So how our message gets to the audience can make a big difference.

And what a difference your perspective makes.

So lets think the world is changing.

What must traditional media companies do to survive as we know them?

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