60 MinutesBy: Jeff Andersen & Alyssa Conklin

The beginning60 Minutes has

been on the air since September 24, 1968, beginning on a Tuesday, but spending most of its time on Sundays, where it remains today.

Early Years60 Minutes got it’s inspiration from This hour has Seven Days. A Canadian news program from 1964-66. In turn was inspired by a British Satire Series known as That was the week that was from 1962-63

CBS NEWSOwned by CBS the… Executive Producer of 60 Minutes Jeff Fager. The Correspondents of 60 MinutesAnderson CooperSteve Kroft Lara Logan Scott Pelley Byron Pitts Charlie Rose Morley Safer Bob Simon Lesley Stahl

• television broadcast in history, and began its’ 44th season on September 25, 2011.

• It offers hard-hitting investigative reports, interviews, feature segments and profiles of people in the news.

GO TO WEBSITE

"60 Minutes" has won more Emmy Awards than any other primetime broadcast, including a special Lifetime Achievement Emmy. It has also won every major broadcast journalism award over its tenure, including 18 Peabody and 13 DuPont Columbia University awards for excellence in television broadcasting.

RATINGS• Draws an average of 13.36 million

viewers per week - a 1 percent increase over last season and more than twice the audiences of its network news magazine competitors and more than five million viewers ahead of the most-watched daily network evening news broadcast.

• The average audience for a "60 Minutes" broadcast still dwarfs the biggest audiences drawn by cable news programs.

As of November 21, 2011The Nielson Ratings system reported that 60 Minutes had 17 million viewers and the shows average viewing rate is 14.5 million people.

Top 20 Network RatingsViewers in millions

Season-to-date average(in millions)1. NFL: Steelers/Chiefs

NBC20.320.7

2. Dancing With the Stars Results ABC19.616.4

* Dancing With the Stars ABC19.618.4

4. NCIS CBS18.521.9

5. 60 Minutes CBS17.014.5

6. Two and a Half Men CBS15.820.1

7. NCIS: Los Angeles CBS14.117.5

8. Mike & Molly CBS13.113.8

9. Modern Family ABC12.7

--10. 2 Broke Girls

CBS11.313.8

RATINGS• About a million more people listen to the "60

Minutes" radio simulcast in several major cities

• tens of thousands each week experience "60 Minutes" online. The broadcast's segments can be watched at 60Minutes.com, while a new sister site, 60MinutesOvertime.com., offers content originally produced for the Web only, including behind-the-scenes video about the production of "60 Minutes" stories and timely archival segments.

• The broadcast's content can also be watched on the iPad; its application is one of the most popular paid apps in the App Store.

TARGET AUDIENCE• The target audience for 60 Minutes can

range from college students from ages 20-60 yrs old.

• We felt that high school kids would most likely not watch this show. The most common viewers we felt were adults ages 30-50 years old.

NEWS VS. ADVERTISING CONTENT

• Most of the 60 minute program is based on interviews. They broadcast a certain story for example; Angelina Jolie, Crisis in Middle East, Income for workers.

• During the hour broadcast there is usually two interviews or two different segments on topics. Sometimes they take things head on for example; “questioning pelosi” , “tasers/gun masks,” “madoff” Sometimes bring up current topics.

• The program we would say, is 60/100 percent news according to your definition of “news.” Sometimes the interviews are not necessarily news related. Ex. Taylor Swift Interview. Mostly a lot of the interviews are investigative. At the end of the interview they usually go into current topics and inform the viewer what’s going on.

Newsworthiness

9/10 We decided to give a high rating because it seems 60

Minutes only cover the most interesting stories of the week. They cover a wide variety of news. For example science, politics, business, entertainment, sports, and biographies.

Fairness/Balance

8/10 We decided to give this section of 60 minutes a high score

because you rarely see the correspondents attacking the guest durring the interview. Also we weren't able to find that the direction of the shows in general were aiming in a certain way besides getting the story across to the public. Overall 60 minutes leaves the opinions balance up to the guest and just asks all the right questions.

Timeliness

5/10 Although it is a popular program they only air once a week

on Sunday for one hour. We agreed that it was inconvenient because it is a news program.

Tone/Mood

7/10 The correspondents for 60 minutes who cover the stories

are extremely professional. They ask all the right questions to get the best answers for the audience. They seem very laid back and interested in the topic at hand.

Bias/objectivity

10/10 60 minutes doesn’t show any position on a political

standpoint. Also it seems they are not affected by any gender, race, or religion. As if their sole purpose is to tell the story, and have no persuasion what so ever.

Research/Sources

8/10 60 minutes has a segment in the beginning of the show to

describe what that weeks show is going to be about. Giving some of the facts but letting the story unfold as it is told by the guest. They have had many important people on their show. For example Presidents, foreign Ambassadors, and important business leaders.

Watchdog

9/10 We gave this section a high score because 60 minutes does

a great job of getting public figures such as celebrities, politicians, Athletes and more on the show to display their viewpoint on certain topics to the public.

Weekly Wrap-up

8/10 60 Minutes is a weekly show and finds the most interesting

stories to put on the show from the past week. They also display continuous problems and projects that are taking place during the week as well.

Final Score!

80 %We found 60 Minutes to be a fun anticipating show for a wide age group. It was extremely diverse and put together the story extremely professionally. We would recommend this television broadcast.