Jagannath University, DhakaDepartment of Marketing

OFFICE ORDER

To: BBA Students

CC : Chairmen Dept. of MarketingRef: HOD-MS/101-2011/244

Dated: July 4, 2013

From: HOD-MS (UGS)

Ext: 233

Subject: INTERNSHIP REPORT FORMAT

All the students of BBA programme currently doing their internships at various

organizations are directed to strictly follow the revised internship report format.

A copy of the format is also posted on the university website.

NAME: Md. Abdul Kader Sumon Signature: _______________Appointment: Head,

Department of Marketing

Internship Report (BBA Students)

The document has been designed to guide the students of BBA who will be writing their internship reports based on their summer internship experience. All internees are required to strictly conform to the format and outline given below while submitting their reports to the internship coordinator.

Format and Content

Title Page Name of the University with Bahria’s Logo Name of company/firm/organization (for internship) Student’s name, ID, email address and semester Date of submission Supervisor’s name (at the place of internship), title, phone and email address

Table of ContentsShould Include:

Section and Sub Section headings. Page Numbering List of tables/graph/charts

Executive Summary (1 page) An executive summary should present an over view of the complete report to help the

reader have a quick glance at the report before reading it in detail.

Company Overview (2-3 pages)

Brief description of the organization Organizational design with regard to the departmentalization, chain of command

within departments, span of control, work specializations. Products, competitors, markets etc.

Position and Description of Duties (2-3 pages)

Your position title Description of departments/branch activities/operations you worked in during

the internship with period spent in each department. Responsibilities assigned to you as an internee. Details of tasks completed, project undertaken or training programme attended

(if any).

Organizational/Departmental/Branch Analysis (5-6 pages)This is the vital part of the report as it would hone the analytical and observational skills of the students. The segment must encompass analytical scrutiny of the organization’s various functional aspects and should discuss:

Internal potency (relating to vision, strategy, leadership, entrepreneurship, product, technological knowhow, finance, human capital, business linkages etc) which will help to meet goals/objectives/targets and fight off threats.

Internal deficiencies hindering the organization’s efforts in achieving their targets.

External circumstances/trends/opportunities that favour the organization in achieving their targets.

Any external threats/challenges that will decrease the organization’s effectiveness and productivity.

Identification of main problems.

Recommendations (1 page)

Based on above analysis.

Learning Outcomes (Should be 3-4 pages long)

Focus most of your cognitive abilities on this section.

What was accomplished through the affiliation? (through your internship) The facets of your responsibilities that you liked/disliked and why? How efficiently did you apply the theoretical knowledge gleaned from your

courses to the practical situations confronted during internship? How was this internship destined to impact your career advancement? Any other comments you would deem appropriate and relevant.

References/BibliographyThe sources for the data and other information used in the report should be acknowledged in this section by citing references within the text of the report using Harvard referencing style.

AnnexureAttach all the supportive documents used in the preparation of your report such as brochures, newsletters, forms, questionnaires etc. Also attach the following:

Internee assessment form duly signed and stamped by your supervisor under whom you have worked as an internee.

Internship completion certificate on the organization letter head page. Copy of transcript of your most recent semester.

Important Notes: Standard formal level of English should be used. A4 size paper should be used and each page should be numbered. Font style should be Times New Roman with size 12, and line spacing 1.5 The report should be between 14-16 pages (exclusive of bibliography, title pages, table

of contents and annexure pages). Use single space in footnotes (if required). Deadline for Final Submission of the report must be strictly adhered to.