Internship on Digital Marketing at

MediaJackers

Presented By : Ajay Soni

Introduction

• MediaJackers : A full service Digital marketing Agency based out of Bangalore it has operations in Delhi and Dubai as well.

• Area of Work : Search Engine Optimization• Internship at MediaJackers was kind of a Full Time

Employment.– Duration of Internship : 10Weeks

MediaJackers : Profile

• Co-Founded by Mr. Tauqeer Ali ( CEO) in 2013• It Provides personalized Digital Marketing Services to

Startups and Small & Medium Companies.• MJ has a 90% Client Retention Ratio & have shown

enormous growth in number of clients. (90+ Clients at Present)

• Its based out of Bangalore and has branch in Dubai. MJ has recently opened up branches in New- Delhi & Gurgaon.

SERVICES PROVIDED BY MJSEARCH ENGINE

OPTIMISATION

SOCIAL MEDIA

MARKETING

WEB-DESIGNIN

G

SEARCH ENGINE

MARKETING

Services By : MJ

ORGANISATION STRUCTURE : FLAT

CEOSales/Marketing

Operations

Digital MarketingSEO Team

SEM Team

Web - Designing Team

Competitor and Industry

• Major Competitors– Appiness Interactive– Langoor

• Digital Marketing Industry– 22 % marketers Spend half of their

maketing budget in Digital Compared to 2 % in 2012.

– Experts says that DIGITAL MARKETING is The next IT for INDIA

INTERNSHIP SUMMARY

• Job Profile : Digital Marketing Consultant• Area Of Work : SEO, Content Marketing,

Google AnalyticS.• Number of Clients Assigned : 7 • Objective : Improve Clients Website’s

Traffic and Ranking on Google SERP ( Search Engine Result Page).

SEARCH ENGINE OPTIMISATION ???• SEO is the process of improving the rank of a website on

Google SERP.• It is a 2 Stage Process Stage 1 On-Page SEO : Following Tasks Needs to Be Performed

1. SEO AUDIT2. Key Word Research3. Updating Meta Tags4. Updating Meta Description5. Uploading Sitemaps6. Optimizing Images to Improve

Page Speed7. Setting up Analytics and

Webmaster Accounts

Stage 2 Off-Page SEO : The Off Page Optimization includes following ways of link building:

•Article Submissions and Blog Posting•Sharing PPT and PDF on document sharing website.•Answering online questions Quora•Submitting online directories•Uploading images and videos• Posting ads on online ad portals

Clients I Worked For

• Christy Quality Foods (Tamil Nadu):• Ace Tooth Brush (China) :• Axis Capstone (Real Estate Company - Bangalore) • Lotus Toothbrush India (Delhi)• Kings Learning Dubai: E-Education (Bangalore and

Chennai.)• TOTOODO : Mobile service center for Apple Phones

(On-Page SEO)• Manicka Resources: Iron ore and Gold Mining

Company based out of Africa.

SKILLS ACQUIRED DURING INTERNSHIP

• SEARCH ENGINE OPTIMISATION• WEB ANALYTICS• HTML• ADOBE PHOTOSHOP• CONTENT MARKETING• BULIDING WEBSITE ON WORDPRESS

FINAL PALCEMENTS• Pre Placement offer has not been made by

the company. Although there is a great scope of skilled employees in Digital Marketing Sector

• Skills Required in Digital Marketing Field– Creativity – Analytical Skills : It’s a DATA driven industry.– Net Savvy– Knowledge of marketing & Good Communication Skills

Future Trends in Digital Marketing

• Mobile Marketing will Dominate the Industry.

• Personalized Search with FEEDS from social networking contacts.

• Content Will become sole decider of your SERP Rankings.

THANK YOU