Internship fair workshop dfw

Developing a Successful Annual Internship Program

• Introductions

• Paradigm Shift

• Benefits of Hiring Interns

• Seven Steps to Success

• Resources Every SMB Needs

• Gen Y Challenges/Opportunities

• Resources to Recruit

• Email Marketing/Social Media Example

• Internship Dos & Don’ts

Workshop Outline

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Nathan Green

• Co-founder campus2careers

• Co-founder of Austin Young Chamber

• Former GM of Pearson Talent Assessment

Elijah May

• Certified Email & Social Media Marketing

Expert for Constant Contact

• Chief Brand Officer at Internship Builder

• Creator of the Apprentice Marketing program

Introductions

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An internship is:

• Academic experience and resume builder

• Key part of today’s undergraduate education

• Significant and substantial work

• Part-time (10-20 hours) to full-time

• May be unpaid and/or eligible for academic credit

Defining an Internship

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5

Gen Y is too difficult /

challenging to work with

You have to develop

interns for too long before

they can add value

Interns are an

opportunity for

free labor

Interns are for getting

my coffee or filing

You need an expensive college recruiting program to get good interns

Internships are only for

the summer or a single

semester

Theories on Internships

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Workplace

Orientation on

Skills /

Professionalism

Importance of

Experience-

Based Learning

Government

Legislation /

Involvement

Student -

Business

Community

Access

• Supply-demand

mismatch

• ROI accountability

• PISD programs

• Internships now required

at many schools

• Students looking as early

as freshmen year

• 21st Century Skills

replacing 19th Century

• City govt. efforts

• Awareness of SMBs

• Online channels to more

easily reach Students

A Paradigm Shift

A Bold Reversal by the DOL

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Benefits of Interns

Benefits of Interns Specifically

Benefits of Hiring Students/Recent Grads

Build capacity and bench strength –

longer-term pipeline of loyal employees

Access to new expertise/skills, trends,

and educated talent

Less expensive than experienced

Easy to train/develop (moldable)

Quick learners and multi-taskers

Technical-savvy

Hard-working, hungry

Innovative/creative

Fresh ideas and energy

The future of our workforce – get a

head-start

Additional project capacity

Access to software, profs,

research facilities

Opportunity to evaluate for full-

time hire

New resources all year

Flexible work arrangements

Flexible compensation

Benefits of Hiring Interns

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31

18

105

Employer Reasons for Offering Internships

Identify future talent

Reduce resource costs

Give a student an experience

Access new skills & perspectives

Other

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Interning Facts and Figures

Source: McCombs Class Project Survey (2010)

Step 1: Discover

Step 2: Develop

Step 3: Source and Select

Step 4: Implement

Step 5: Train

Step 6: Evaluate

Step 7: Housekeeping

Seven Steps to Success

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Resources for Every SMB Needs

Top 10 Roles for Interns at SMBs

1. Social media

2. Online and email marketing

3. Bookkeeping/accounting

4. Research (grant, market, trends)

5. Graphic design

6. Programming (web and application)

7. IT support (desktop)

8. Sales support/customer service

9. Administrative/office management

10. Copywriting/editing

Resources Every SMB Needs

Good

• Familiar with the latest business strategies, techniques, and technologies

• Fresh perspective and enthusiasm for even the most routine activities

• Access to software, research tools, and subject matter experts on campus

• Still believe they can save the world

• Appreciate the opportunity to learn from you

Bad

• Poor time management – often late or don’t keep to a set schedule

• Lack of patience – they want to change everything day one

• Lack of focus – they are always distracted or on their devices

• Finding the right incentives to get them to work more hours – they work to

live instead of live to work

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Gen Y Good and Bad

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What Matters Most to Gen Y

Experience

Rotational programs

Ability to take ownership

Team environment

A mentor/coach

Flexible work arrangements

Connections/exposure in

the industry

Having work that they are

passionate about

Interns

Build experience

Money to cover school

expenses

A reference upon completion

Class credit for experience

Free lunches on Fridays

Motivators/Incentives

• Single site for internship resources www.InternInDFW.org

• Citywide internship fair for start-ups, nonprofits and SMBs

at Omni Park West Hotel Tuesday Sept 4th from 6-9PM

– $25 admittance fee (most fairs charge $300+)

– Estimated 600 students, from 10 area colleges

– An evening event so its easier for you and students to attend

– Organized by industry so students can easily find you

– No booth “bling”, just networking with interested students

– Walk out with your intern who can start the next day

– Sign up and learn more at www.internindfw.org/

• Each school has their own FREE job board

• campus2careers – largest entry-level job board in Texas

Resources to Recruit

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http://www.internindfw.org/

http://www.internindfw.org/

campus2careers sample pages

Sourcing and Selection

Using campus2careers

• Create a profile – your own careers page

• Post the job description

• Review the top matches and view their profile

• Contact or be contacted by the top candidates

Using a school’s own site

• Register via the schools website


• Receive a resume from interested applicants












www.campus2careers.com













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Dos

Establish program parameters

and goals

Develop clear roles

Start with discrete projects but

connect them to big picture

Hire for skills and fit

Complete orientation

Assign a single manager

Assign a mentor / buddy

Provide training upfront - Invest

Conduct early performance

reviews – need feedback

Don’ts

Hire without planning – easy to

get these wrong

Hire an “Analyst” or “Intern”

position – need discrete role

Take the “neighbor’s kid”

because it’s easy

Leave the new hire in a cube

on an island – need interaction

Force your will on them – let

them explore OR

Let them linger and figure it out

Internship Dos & Don’ts

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The Apprentice Marketing Program

www.apprenticemarketing.com

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Contact Us

Nathan Green

• 512-354-7690

• [email protected]

Elijah May

• 512-522-0025

• [email protected]

Education

Internship fair workshop dfw