Internet advertising

• Internet advertising, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing& promotion of products or services over the internet. The Internet has become a primal tool for marketing. Marketing products on the Internet is easy and cheap and is therefore preferred by many companies all over the world.

TYPES OF INTERNET ADVERTISEMENT

1 Text ads

Text-based hyperlinks are known as Text Ads. As their name suggests, text ads they do not include graphic images. Text ads are sold on non-search websites and can be served either by individual websites, or a publisher’s own ad servers.

2 Display Ads

Graphical advertisements featured on websites are known as Display Ads. Display ads are often available in many standard shapes and sizes, including: banners, leader boards, skyscrapers, large boxes, and other sized graphical ads. Display ads use eye-catching visuals to quickly grab catch the attention of website visitors.

3 Banner Ads

A well-customized banner with a good design and well informed writing can make even the dullest things look

most interesting and grab the attention.

4 Pop-Up Ads

Advertisements that appear to “pop up” in a new window as users browse a website are known as

Pop-Up Ads. Hover ads, floating ads and slide-in ads are all considered pop-up ads. (Sometimes these

ads are also known as Pop-Under Ads, depending on whether they are displayed over or underneath the

current web content being browsed.)

        

Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.

5.Pop-under Ads

6 Flash ads

These kinds of ads incorporate Flash animation or other motion graphics. Ads may be animated display ads in more traditional shapes and sizes, or, as of late, they can be sophisticated ads that function similarly to

pop-up ads but with much deeper integration into the overall design of the site.

7 Video Ads

With the popularity of online video watching, video ads have become a viable means of distributing rich advertising content. Major search properties like Google (through YouTube), MSN, Yahoo all offer advertising on their video websites.

8 Email Ads (Classified Ads & Newsletter Advertising)

Ads that are distributed by a publisher through email blasts to opt-in audiences are known as email ads. Advertisers can individually sponsor a publisher’s email newsletter or they can purchase classified ad space.

9 Hybrid Ads

These ads are a combination of two or more types of the ads – a fairly popular trend today.

10.Floating Ads

An ad which moves across the user's screen or floats above the content.

11.Expanding ads

An ad which changes size and which may alter the contents of the webpage.

12.Polite ads

A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed

13.Wallpaper ads

An ad which changes the background of the page being viewed.

14.Trick banner

A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

15.Map ads

Text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.

16.Superstition

An animated ad on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Uncast Transitional ads as they were originally made by Uncast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.

17.Interstitial ads

A full-page ad that appears before a user reaches their original destination.

17.Frame ads

An ad that appeared within an HTML frame, usually at the top with the site logo. As the user browsed the site, the frame would not change.

In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.

Compensesation Methods

The three most common ways in which online advertising is purchased are

1.CPM2.CPC3.CPA

1.CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. “Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

2. CPC (Cost Per Click) or PPC(Pay per click) Is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website.

3. CPA (Cost Per Action or Cost Per Acquisition)

Advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the number of users who complete a transaction, such as a purchase or sign-up.

Approaches

1. One-to-one approaches In a one-to-one approach, marketers target a

user browsing the Internet alone and so that the marketers' messages reach the user personally. This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users.

2. Appeal to specific interests When appealing to specific interests,

marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic. These marketers typically segment their markets according to age group, gender, geography, and other general factors. Behavioral targeting which refers to the use of behavioral patterns and putting up the relevant content suitable to the viewer's interest.

3. Niche marketing• In conventional niche marketing clusters

of consumers (the niche) are identified in order to more economically and efficiently target them.[Similarly, niche internet marketing attempts to create a more direct advertising message for those who are seen as most likely to buy the product being advertised .

4. Geo-targeting• In Internet marketing, retargeting is the

methods of determining the relocation of a website visitor with relocation software, and delivering different content to that visitor based on his or her location, such as country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.

ADVANTAGES

• Wider Coverage• Targeted Audiences• Affordable• Speed• Informative• Flexible Payment• Easy Audience Engagement• Better Branding

• Create new sources of competitive advantage• More direct distribution model• Invent new business models• Target underserved segments• Lower price barrier• New delivery methods to reduce capital

expenditure and pricing• Create more efficient marketplace

Problems of online advertising• Privacy• Malware• Limitations• Security concerns• Usage trends