International Management

Case Study - Ryanair

Indra Beurskens

Ida Soesanti Sally Meng

Yvonne Wang

Sunil Suren Zhen Zhang

Case Question 1.1

1.What functions is Ryanair performing?

• Simple fleet

• Secondary Airports

• Excellent turnaround time

• Simplified operations

• Efficiency of cabin staff

Case Question 1.1

2. What did ‘management’ contribute to the growth of the airline?

• The Gulf War in 1990

• Cut down on the frills to save costs

• Services were no longer available for free

• Ryanair turned into a budget-airline

Case Question 1.1

3. Give examples of three points at which managers changed what the organization does and how it works.

• New flight routes

• Online booking system

• Deal with Boeing

Case Question 1.2

1. Which of Mintzberg’s management roles can you identify being exercised in the latest stage of the Ryanair case?

• Monitor

• Entrepreneur • Resource allocator

• Negotiator

Case Question 1.2

2. Decide which two of the roles are likely to be the most critical in the next stage of the company’s development, and explain why.

• Entrepreneur

• Negotiator

- collect, plan and execute

- attract and convince

Case Question 1.3

1. Which aspects of the external general environment have affected the company?

• Airport operators

• Aviation authorities

• Airport authorities

• EU Commission

Case Question 1.3

2. How has the company affected these environments?

• Simple budget-oriented approach

• People can travel more often

• Travel abroad at lower rates

Questions ?