International Business

Selling Goods or Services Overseas

Copyright TDC Ltd 2009 All rights reservedwww.WarrenKnight.co.uk

Start-Up - Sales - International Business

Where do you Start?

Is it the right time?

• CNN• Disney• Hewlett Packard• MTV Networks• The Jim Henson Company

www.WarrenKnight.co.uk Copyright TDC Ltd 2009 All rights reserved

Benefits to YOU

•Gain market share•New products•Lower cost of product•Diversifying risk

Product Life Cycle

Launch - Growth - Maturity - Decline

Product Life Cycle

Launch - Growth - Maturity - Decline


5 Phases to International Business

1. PREPARATION1. PREPARATION

2. CULTURE2. CULTURE

3. STRATEGY3. STRATEGY4. CONNECT4. CONNECT

5. CULTIVATE5. CULTIVATE


G ra n ts

K n o w yo ur P rod u ct

K n o w yo u r M a rke t

K n o w yo u r B us in e ss

PREPARATION

B u ying P atte rns

C o m m u n ica tion

U n d ers tan d ing

CULTUR E

E xpa n sio n O p tio ns

In te rn a l S ta ff

S o c ia l M e d ia & A ff ilia te M a rke ting

T ra d e S h o w s

M a rke t In tro d uc tion

STRATEGY

O n line S tra tag y Fe e db a ck

M a rke t R e se a rch F e ed b a ck

CO NNEC T

C o n tin u ed G ro w th

S a les

CULTIVAT E

Y O U R B U S IN E S S


Phase 1

F in an ce

M a rke ting

S a les

B u s in e ss P lan

K n o w yo u r B us in e ss

L eg a l

C u s to m e rs

S ize

B a ckg rou nd

K n o w yo u r M a rke t

T a x C o d es

L au ng ua ge

Is it re a d y?

P rice

K n o w yo ur P rod u ct

L o ca l B od ies

T ra d e S h o w s

U K T I

T ra in To G a in

G ra n ts

P R E P A R A T IO N


Phase 2

P o litn e ss

P e rso n a l L ife

T im e

A ttitu de

T ra d it io ns

U n d ers tan d ing

C o n flict

M iscom m u n ica tion

D iffe re n ces

M u ltilin g u a l

N o n -V e rb a l

C o m m u n ica tion

B a n k H o lid a ys

S e a so n a l

O n ce a ye ar

M o th e rs D ay

B a ck to S ch o o l

B u ying P a tte rns

C u ltu re


Phase 3

E n g lish S p e ak ing

1 6 h ave th e E u ro

2 7 C ou n tries in E U

D ire c t co n ta ct

M a rke t In tro d uc tion

In te rn e t

U S A 2 5 00

T ra d e S h o w s

A ffilia te

P P C

T w itte r

F a ceb o ok

S o c ia l M e d iaA ffilia te M arke ting

T im e co n su m ing

C o s t e ffec tive

In te rn a l S ta ff

F ra n ch ise

D is trib u to r

A ge n t

L o ca l O ffice

S e ll D ire c t

E xpa n sio n O p tio ns

S tra te gy


Phase 4

In te rg rity

A sk O p in ion

V e rb a l A ik ido

B u ild C o nve rsa tion

C o m m un ica te C le a rly

M a rke t R e se a rchF e e db a ck

C o ntin ue

H ig h R O I

L au ng ua ge

W e b s ite T ra ff ic

G o o g le A na lytics

O n line S tra te gyF e e db a ck

C o nn e ct


Phase 5

A d ju st

E xp ec ta tio ns

Q u a lity Q u es tio ns

C h an g es

S a les

U n d ers tan d D iffe ren ces

D iffe re n t P ro cess & L o g ic

B e F le x ib le

O p en to C h an ge

C o n tin u ed G ro w th

C u lt iva te


www.WarrenKnight.co.uk

Start-Up - Sales - International Business

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Copyright TDC Ltd 2009 All rights reservedCopyright TDC Ltd 2009 All rights reserved

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