Cameron Burke Director of Partners

@hootsuite@hootpartners

#LatamDigital#HootPartners

How to take advantage of the

digital opportunity

Digital transformation

is no longer a technology shiftit’s a cultural one.

Increased velocity of social communications

Time to reach

50 million users

4 years

3 years

1.7 years

38 years

13 years

6.5 years

75 years

We’re in an era of

unimagined disruption

Source: ‘Digital Transformantion’ Report, Altimeter

Social

Real-time

Mobile

2015

2005

Fueled by digital natives2010 2015 2020

50%45%36%

38% 31% 22%

Millennials in the workforce

Baby boomers in the workforce

“Customers don’t see departments; they see one brand.”

-Altimeter

$1.3T

Digital Opportunity

of organizationsare maximizing

this opportunity

business value to be unlocked by social

only 3%

Are you ready for Digital Transformation?

C-Suite Marketing Selling Employee Engagement

Customer Service

Thank you.

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