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Integrated Digital Marketing Program @ Freelancers Academy www.freelancersacademy.com

Integrated Digital Marketing course at Freelancers Academy

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Integrated Digital Marketing course, Online Marketing, Internet Marketing, Web Marketing, Mobile app development courses, Learn and Earn, Sem, Seo, social media. Learn with Freelancers Academy and Earn with us too. Job opportunities across various verticals. to know more call on 022 65369888. Or visit us on www.freelancersacademy.com

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Page 1: Integrated Digital Marketing course at Freelancers Academy

Integrated Digital Marketing Program @ Freelancers Academy

www.freelancersacademy.com

Page 2: Integrated Digital Marketing course at Freelancers Academy

Caution : If you are looking at this PPT in a small

window, look for the full screen option !

Life’s much simpler that way !

www.freelancersacademy.com

Page 3: Integrated Digital Marketing course at Freelancers Academy

Digital Advertising is a shining career options for

today’s workforce.

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Page 4: Integrated Digital Marketing course at Freelancers Academy

Where else is there a bewildering gap in demand and supply

 

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Page 5: Integrated Digital Marketing course at Freelancers Academy

Isn't ALL advertising headed towards a contextual, dynamic pricing based environment

Why not 'live' this right now by becoming a digital adv. specialist 

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Page 6: Integrated Digital Marketing course at Freelancers Academy

Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO.

Today, the world outsources SEM and SEO to India. Look at the client list of some specialist agencies in India.

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Page 7: Integrated Digital Marketing course at Freelancers Academy

The industry requires individuals with

integrated digital marketing skills.

Why learn digital marketing in parts..

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Page 8: Integrated Digital Marketing course at Freelancers Academy

Why not learn about Search marketing, social media, affiliate, mobile,

banner and analytics

And know how to use all of these in an AWESOME digital marketing plan

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Page 9: Integrated Digital Marketing course at Freelancers Academy

Online marketing campaigns almost always work best when one does a

mix of SEM, SEO and SMO

 

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Page 10: Integrated Digital Marketing course at Freelancers Academy

SEM, SEO and SMO are all interrelated

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Page 11: Integrated Digital Marketing course at Freelancers Academy

Many campiagn managers tend to ignore SMO and SEO.

This could be a costly oversight given how expensive SEM is turning out to be

nowadays.

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Page 12: Integrated Digital Marketing course at Freelancers Academy

Let’s look at the digital marketing landscape

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Page 13: Integrated Digital Marketing course at Freelancers Academy

Search Engine Marketing (SEO and

SEM)

Email and Display Ads

Social Media

Mobile Marketing

Ad Networks

Qualified Website

Traffic to a user

friendly, aesthetic

site

Traffic Behavior analyzed by

Website Analytics

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Page 14: Integrated Digital Marketing course at Freelancers Academy

Organic Vs. Paid

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Page 15: Integrated Digital Marketing course at Freelancers Academy

Pay Per Click (PPC)

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Page 16: Integrated Digital Marketing course at Freelancers Academy

Social Media

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Page 17: Integrated Digital Marketing course at Freelancers Academy

Display Ads

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Page 18: Integrated Digital Marketing course at Freelancers Academy

Mobile Marketing

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Page 19: Integrated Digital Marketing course at Freelancers Academy

Ad Networks

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Page 20: Integrated Digital Marketing course at Freelancers Academy

An awesome website

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Page 21: Integrated Digital Marketing course at Freelancers Academy

Website Analytics

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Page 22: Integrated Digital Marketing course at Freelancers Academy

Affiliate Marketing and E-commerce

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Page 23: Integrated Digital Marketing course at Freelancers Academy

Some of the topics that would be covered

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Page 24: Integrated Digital Marketing course at Freelancers Academy

Job Categories in Web/Mobile Media

Sales, Business Dev. & Client Servicing Online Ad Sales, New Business Acquisition, Account Management, Ad

Network

Marketing and Product Management Online Marketing, Affiliate Marketing, Product Management

Search & Social Media Operations Management SEO, SEM, SMO, SMM, Ad-operations, Web Analytics, Project

Management

Content & Design Content Writing, Web Copy-writing, Graphics Design, Art-Visualization,

User-Interface Design/Experience

Software/Web/Application Development Programming with PHP, Flash, Java, etc. iPhone/BB/FB/ Apps

Development, Games Development

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Page 25: Integrated Digital Marketing course at Freelancers Academy

Freelancers Academy‘Learn with us and then

remove the L ’

programs in Web(Instructor-led and Online)www.freelancersacademy.comMumbai office – 022 65369888

Mobile - 9819607019

www.freelancersacademy.com

We cover all the aspects of Digital Marketing and Mobile app. Development (Instructor –led and online)