Institutional Research Abbie Shuttleworth

Introduction

I am carrying out a market analysis on the thriller genre of 2013. I will find out how many thriller films were released in the period of time, how profitable the genre is, which films were most successful and what are the characteristics of the audience for the thriller genre.

How many thriller films were released in 2013?

• 67 thriller/suspense films were released so far in the year of 2013. The total cost for all of this has come to $1,021, 223,072 which is a high expense. The amount of tickets that were sold for these thriller/suspense films were 125,149,856. The share of the films were 11.94%. This genre has an average amount of films released however it isn’t the most. The thriller films were the 3rd most popular films released in 2013.

The numbers – date accessed 24/10/13 http://ww.the-numbers.com/market/2013/summary

How profitable is the thriller genre is?

The thriller genre has a total gross of $1,021,219,713. Compared to the comedy genre the thriller genre would be a suitable for profit however it isn’t as high as comedy.

The numbers – date accessed 24/10/13 http://ww.the-numbers.com/market/2013/summary

Comedy total gross

Thriller total gross

Which films were most successful?

Most successful thriller films of 2013 are:

The most popular thriller feature film is ‘Gravity’. It is seen to be the most popular as it is said to be the ‘Outstanding Sci-fi’ film. Reviews have said that it is the most ‘visually stunning’. Another review said that it said to be ‘One of the year’s top films’.

http://www.imdb.com/search/title?genres=thriller&sort=moviemeter,asc&title_type=feature

http://www.imdb.com/title/tt1454468/reviews?ref_=tt_ov_rt

What are the characteristics of the audience for this genre?

The characteristics of the audience for the thriller genre tend to consist of risk takers and people who enjoy thrill or suspense. The age range for people to watch thrillers tends to be over the age of 12 however it is more seen to be adults. I know this because thriller films tend to have lots of violence in them. The main gender for thriller films would be male as the male generation are more into violence. The social class for thriller films would be middle to lower as upper class people may tend to be more into drama’s.

http://titles12group1.blogspot.co.uk/2012/01/thriller-target-audience_11.html

http://www.slideshare.net/msjoker/thriller-audiences

Conclusion

My market research concludes that thriller films are one of the popular genre’s as 67 films were made so far in the year of 2013. My research shows that the thriller genra is the 3rd most popular genre. When researching into my findings I found that the thriller genre has a high profit, it has a total gross of $1,021,219,713. It also shows that thriller films are very successful . My research concludes that people that are risk takers and like suspense tend to watch thriller films. Also boys tend to be more into thrillers as they have a lot of violence.