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Kathryn (Kate) Durant 30.10.012 insightful observations a retail story”

insightful observations "a retail story"

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Page 1: insightful observations  "a retail story"

Kat

hryn

(K

ate)

Dur

ant

30.1

0.01

2

insightful observations

“a retail story”

Page 2: insightful observations  "a retail story"

Kat

hryn

(K

ate)

Dur

ant

30.1

0.01

2 enticement …

novel naming, unique signage, attractive window displays say

“come on in”

Page 3: insightful observations  "a retail story"

Kat

hryn

(K

ate)

Dur

ant

30.1

0.01

2 wooing the senses …

seductive displays, tantalizing aromas, ambient lighting say

“stay awhile”

Page 4: insightful observations  "a retail story"

Kat

hryn

(K

ate)

Dur

ant

30.1

0.01

2 enthusiastic informers

brand believers who enthusiastically educate while promoting their products say

“trust me”

Page 5: insightful observations  "a retail story"

Kat

hryn

(K

ate)

Dur

ant

30.1

0.01

2 incentives

sales, social consciousness, consignments, promotions say

“choose me”

Page 6: insightful observations  "a retail story"

Kat

hryn

(K

ate)

Dur

ant

30.1

0.01

2 expert observation …

"I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else."

Sam Walton Founder of Wal-Mart