ICCA Scandinavia Sustainable Meetings Region

Jonas Wilstrup Wonderful Copenhagen Convention Director

@JonasWilstrup

“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

The question is:

will there be enough leaders in time?”

Dr. Karl Henrik Robèrt, Founder The Natural Step

A survey of MCI's largest 50 clients revealed that 100% wanted to implement more sustainable elements. They were stopped by either a lack of knowledge, a failure of the suppliers to communicate their sustainability offering, or the perception/reality of the sustainable option being more expensive. But it is both responsible and economically viable to make your destination more sustainable!

2012:

• Launched the ICCA Scandinavia Sustainable Meetings Index

• Launched a common set of performance indicators

• 16 destinations participated

RE-CYCLING

CARBON EMISSIONS

PUBLIC TRANSPORT

Hardware:

City infrastructure

Software: Industry commitment

All 20 Cities in the Index are Climate Leaders

• 100% cities have climate plan • 5.48 t/co2 average per capita emissions • 33% Average 2020 co2 Reduction Target • 49% Average Renewable Energy Mix • 65% Average Waste Diversion rate for the City

MORE THAN GREEN: FOCUS ON ETHICAL BUSINESS

All 20 cities are located in countries

that are among the top-15 least corrupt

and most transparent in the world.

Average score is 9.2

64% of Congress and

Exhibition Centers are

eco-certified

100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala

59% of all

hotels are

eco-certified

Trondheim 95%

Gothenburg 87%

Stockholm 83%

Stavanger 80%

Malmo 81%

Collaboration

Real success is driven by public

private partnerships

POLICY

Only 25% of CVBs

have a publicly

available sustainability

policy

Case study: Danish European Union Presidency

Mission: to inspire greater collaboration, innovation and

sustainable development of the meetings industry.

The Danish EU presidency cuts costs by 2/3 by using sustainable meetings management

Lessons learned on the journey

1. Competition propels change

2. Collaboration improves results, reduces work and lowers cost

3. Sustainability strengthens community