INFORMATION EDUCATION AND

COMMUNICATION

DEFINITION IEC can be defined as ‘an approach which

attempts to change or reinforce a set of behaviours in a target audience regarding a specific problem in a pre defied period of time’

Reproductive health and research, WHO

DEFINITION

IEC – A concept

To change the health behaviour of individuals, family and community

To prepare background or basis for change in health behaviour

To change the norms of community To facilitate education for audience about

public health and to create awareness in public opinion

Aims and scope of IEC

To obtain or garner social, political support for health activities

Primary health care Prevention of diseases/ control on

communicable diseases Reproductive health/ maternal and child

health services Family welfare nutritional services Personal hygiene

CONTD….

It’s a multidisciplinary and client centred in its approach. The approaches of IEC are based upon

Diffusion theory Social marketing Behaviour analysis Instructive design Anthropology

Approaches of IEC

Definition And Concepts

Education

Contd….

IEC activities

MAJOR COMPONANTS

1. Conduct a needs assessment: Set the goal. This is a broad statement of what you would like to see accomplished with the target audience in the end.

Steps in Developing IEC activities

  2. Establish behavioural objectives

that will contribute to achieving the goal

3. Identify potential barriers and ways of overcoming them.

  4. Identify potential barriers and ways of

overcome them.   5. Establish an evaluation plan

IEC Messages:

Objectives Of Health Education And Promotion:

Principles of Health Education:  

Communication in Health education and training:

The Role of the Counsellors of IEC: