Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University

INFORMAL METHODSOF OBSERVING PEOPLE

Participant- Observation

Focus Groups

In-Depth Interviews

METHODS

Level of Control

IN-DEPTH INTERVIEWS

IN-DEPTH INTERVIEWS

Set location

Create interview schedule

Analyze data

FOCUS GROUPS

FOCUS GROUPS

Determine type

Select & train staff

Create discussion

guide

Select participants

Set up room

Conduct & record Analyze data

PARTICIPANT-OBSERVATION

PARTICIPANT-OBSERVATION

Understand rules, roles & routines

Participate & take notes

Compare observations to what you expected

ThePersuaders

Chapter 4

CONTACT ME

Barbara B. Nixon, Ph.D. (ABD)Assistant Professor of Public RelationsGeorgia Southern University

Life Member & Past President of the International Listening Association (listen.org)

E-mail: bnixon@georgiasouthern.edu

Twitter: barbaranixon

Skype: barbara.b.nixon

Blogs: publicrelationsmatters.com & learnercentered.wordpress.com