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Infographics For Business Communication in 60 minutes
Debeshi Chakraborty, Founder at Dezinecareers
14th October 2016
INFOGRAPHIC BUSINESS
CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
FOR BUSINESS COMMUNICATION
WHY NEEDED? THUMBRULES USE HOW TO DO IT?
INFOGRAPHIC BUSINESS
CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
FOR BUSINESS COMMUNICATION
WHY NEEDED? THUMBRULES USE HOW TO DO IT?
CR 2016-2017DEZINECAREERS GLOBALPVT LTD
Image Source: Google images
BUSINESS COMMUNICATION
CLEAR MESSAGE ABOUT BUSINESS
Aim
DECISION ACTION
Challenge
DATA WAR
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90% OF COMMUNICATION – DIGITAL
DATA EXPLOSION
NO TIME- READ
QUICK DECISION
FACE TO FACE MEETINGS REDUCED
Average human attention span has fallen
from 12 seconds in 2000, or around the
time the mobile revolution began, to 8 seconds.
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www.telegraph.co.uk-2016
WE DON’T READ WE SCAN DATA
Which data will you remember? CR 2016-2017DEZINECAREERS GLOBALPVT LTD
Image Source: Google images
How do I win the 8 sec challenge and win business?
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Visual communication CR 2016-2017DEZINECAREERS GLOBALPVT LTD
Image Source: Google images
WHY VISUAL COMMUNICATION ?
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90% of information transmitted to the brain is visual
83% of human learning happens visually
60% of us are visual learners
40% of people will respond better to visual information than plain text.
Visuals are 60,000 times faster processed than text
Source: HP and 3M, ZABISCO
I like it
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I love it apple
VISUALS COMMUNICATE FASTER THAN WORDS
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CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
MUSIC STOP DANGER
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VISUALS ARE UNIVERSAL-NO LANGUAGE BARRIER
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COST CUTTING
IN CHINA
BY 50 %
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VISUALS CONVEY CONCEPTS THAT WE REMEMBER
50%
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3762145773 4567399876 3762087355 8755623453
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3762145773 4567399876
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3762087355 8755623453
VISUALS REDUCE DATA UNDERSTANDING TIME
REDUCES DATA UNDERSTANDING TIME
FOCUS SHIFTS DATA TO IDEA
MORE TIME FOR ANALYSIS EFFECTIVE DISCUSSION
FAST IN REACHING DECISION CLEAR ROADMAP TO ACTION
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Visual communication
An infographic takes a large amount of information in text or numerical form and then condenses it into a combination of images and text, allowing viewers to quickly grasp the essential insights the data contains. – Techopedia
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INFOGRAPHICS
Stands out Quick information Clear information Holds attention Engaging
why INFOGRAPHICS?
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Not right for every industry/role/communication in India NO-Finance, government
YES- media,communications, marketing, advertising, PR,IT,Design, IT
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When to use INFOGRAPHICS?
Never over do in graphics
Lose clarity
Compromise on information
Cons of INFOGRAPHICS
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Hybrid
Maintain clarity
Group information
Middle path INFOGRAPHICS
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INFOGRAPHIC BUSINESS
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FOR BUSINESS COMMUNICATION
WHY NEEDED? THUMBRULES USE HOW TO DO IT?
A.Easy to read
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HOW
1. Group information
2. Simplify information
3. Minimize extra text
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Image Source: Google images
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Image Source: Google images
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B.Clean
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HOW
1. Less colour
2. Font styles
3. Homogeneous graphics
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A.Easy to read
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DONATE NOW
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YOUR TIME CLASSROOMS
MISSING SYLLUBUS
CHALK-WORK NO HOMEWORK
I-EARN
B.Show-don’t tell
HOW
1. Convert information to visual statistics • Services name vs. logo
2. Give character to data
CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
B.Show-don’t tell
HOW
1. Convert information to visual statistics • Services name vs. logo
2. Give character to data
CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
REDBULL
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HIGHLIGHT KEY DATA
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Middle management
Senior management
Technical Directors
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B.Show-don’t tell
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HOW
1. Convert information to visual statistics • Services name vs. logo
2. Give character to data
PERSONALISATION OF DATA
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Image Source: Google images
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INFOGRAPHIC BUSINESS
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FOR BUSINESS COMMUNICATION
WHY NEEDED? THUMBRULES USE HOW TO DO IT?
Use
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•Team - Info graphics •Contents- Info graphics •Services offered- Info graphics •Cities present- Info graphics •Time line- Info graphics •Process - Info graphics •Manager profile- Info graphics
Use Team- Info graphics
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Use Conents- Info graphics
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Use Services offered- Info graphics
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Use Cities present- Info graphics
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Use Timeline- Info graphics
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Use Process- Info graphics
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Use Manager profile-Info graphics
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INFOGRAPHIC BUSINESS
CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
FOR BUSINESS COMMUNICATION
WHY NEEDED? THUMBRULES USE HOW TO DO IT?
How?
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CONVENTIONAL •DATA
INFOGRAPHIC •infogr.am •vizualize.me •Piktochart.com
+
DEZINECAREERS •ORIGINAL CONCEPT •GOOGLE •POWERPOINT
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CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
CR 2016-2017DEZINECAREERS GLOBALPVT LTD Image Source: Google images
DONATE NOW
unlearn Digital learning and earning platform
YOUR TIME CLASSROOMS
MISSING SYLLUBUS
CHALK-WORK NO HOMEWORK
I-EARN
NEXT STEP
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JOIN THE CLASSES ON
VISUAL COMMUNICATION FOR BUSINESS
CAREERS
mail us at [email protected] CR 2016-2017DEZINECAREERS GLOBALPVT LTD
Image Source: Google images
CAREERS
ARE YOU THE NEXT ?
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TURORIAL ON VISUAL COMMUNICATION FOR BUSINESS INFOGRA
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BUSINESS CASE)
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TYPE CONTENT COMMENTS
SESSION-00
TUTORIAL THUMB RULES VC
FOUNDATION
SESSION-01 STUDIO/TUTORIAL POWERPOINT TOOLS CONCEPPT TO INFOGRAPHICS
FOUNDATION
SESSION-02 TUTORIAL PRINCIPLES VC FOUNDATION
SESSION-03 STUDIO POWERPOINT TOOLS ADVANCED INFOGRAPHIC TEMPLATES(YOUR
ADVANCED
SESSION-04 TUTORIAL STORY TELLING BASIC ADVANCED
SESSION-05 STUDIO ADVANCED
SESSION-06 STUDIO
STORY BOARDING TEMPLATES OF YOUR BUSINESS CASE
VISUAL COMMUNICATION IN MOBILE APP, ILLUSTRATOR, CANVA,
GUESTS ALLOWED
24 Hrs (STUDIO+TUTORIALS)
WEEKEND COURSE-(6+6)Hrs WEEKLY CLASSROOMS-(2 HRS EACH) Hrs
REGISTRATION OPEN FOR OFFLINE CLASSES
NOV –WEEKENDS 15-16nd
23-24th
DELHI KOLKATA
FEE INDIVIDUAL: 12.000/PP GROUP (10+) :9000/ PP
BASIC INFO
LOCATION- GURGAON-KOLKATA
ONLINE CLASSES TO BE LAUNCHED BY END OF NOV- stay connected with facebook
https://www.facebook.com/dezinecareers/
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