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How to create infographics

Text of Infographics eng

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Digital marketingby PhDr. Ladislava Knihov

YOUR LOGO1WelcomeBienvenueWillkommenBenvenutoBienvenidaykoso tervetuloa welkom

YOUR LOGOContent marketing and Infographics

xxiYOUR LOGO3

John Amos ComeniusYOUR LOGO

ORBIS PICTUSJohn Amos ComeniusYOUR LOGOORBIS PICTUS

John Amos ComeniusYOUR LOGO

John Amos ComeniusYOUR LOGO

John Amos ComeniusYOUR LOGOContent marketing and Infographics

xxiGraphicInformationYOUR LOGO9Content marketing and Infographicsxxi

YOUR LOGO10Content marketing and Infographicsxxi

YOUR LOGO11Content marketing and Infographicsxxi

YOUR LOGO12Content marketing and Infographics

xxiYOUR LOGO13Content marketing and Infographicsxxi

YOUR LOGO14Content marketing and Infographicsxxi

YOUR LOGO15Content marketing and Infographicsxxi

YOUR LOGO16Content marketing and InfographicsEditorial Infographics

idea >research >content >story >designYOUR LOGO17This section of my presentation will walk you through the typical production of an editorial infographic. From idea to design.Content marketing and InfographicsxxiEditorial Infographics

idea What makes an idea good ?? YOUR LOGO18Content marketing and InfographicsxxiEditorial Infographicsidea IDEA: What makes an idea good ??

Is it relevant to your target audience?How does it help to achieve your communication objective?Is it meaninful?123YOUR LOGO19Content marketing and InfographicsxxiEditorial Infographicsidea IDEA: What makes an idea good ??

Will other people find it interesting?Is it authentic?Is it valuable?456YOUR LOGO20Content marketing and InfographicsxxiEditorial Infographics

research RESEARCH: Data and source qualityaccuracy of informationpersuasive and consistent designproper contextualization of the informationYOUR LOGO21Content marketing and InfographicsxxiEditorial Infographics

research RESEARCH: Data and source qualityWould the New York Times be satisfied with the methodology employed by you?Would the New York Times be satisfied with the quality of the research content? YOUR LOGO22Content marketing and InfographicsxxiEditorial Infographics

research RESEARCH: Rules for researchMake sure the source(s) tells/tell a story.Make sure your sources are reliable.Make sure your sources are relevant.123Limit your sources for consistency.4YOUR LOGO23Content marketing and InfographicsxxiEditorial Infographics

content CONTENT: Copywritingaddress copywriting with integritymove the story aheadexplain the information's significanceYOUR LOGO24Content marketing and InfographicsxxiEditorial Infographics

content CONTENT: CopywritingQuantitative/data-driven infographicsQualitative/entertaining infographicsBriefing123Design4YOUR LOGO25Content marketing and InfographicsxxiEditorial Infographics

content CONTENT: CopywritingLayout + HierarchyIllustration + Design aestheticBranding opportunities123Data visualization best practices4YOUR LOGO26Content marketing and InfographicsxxiEditorial Infographics

story CONTENT DISTRIBUTION: Sharing your storyposting on your sitedistributing your contentpatience pays dividendsYOUR LOGO27Content marketing and InfographicsxxiEditorial Infographics

design INFORMATION DESIGN: Best practicesillustrationdatavisualizationYOUR LOGO28Content marketing and InfographicsxxiEditorial InfographicsTHE FUTURE OF INFOGRAPHICS

YOUR LOGO29Content marketing and Infographics

xxiContentmarketingYOUR LOGO30Content marketing and Infographicsxxi

Contentmarketingentice readersgetting the message across quicklymemorable content & shareabilityGoals:YOUR LOGO31Content marketing and InfographicsxxiEditorial InfographicsThe beauty of data visualization

YOUR LOGO32Content marketing and InfographicsxxiEditorial InfographicsPRACTICE

YOUR LOGO33Content marketing and InfographicsxxiEditorial InfographicsPRACTICE

Create your own INFOGRAPHICS.Sign it at the back, bring it next time and take part in anINFOGRAPHICS EXHIBITION.12YOUR LOGO34Content marketing and InfographicsxxiEditorial InfographicsLiterature

YOUR [email protected]

Do you have any questions????YOUR LOGO36

Digital marketingby PhDr. Ladislava Knihov

YOUR LOGO37Other261581.8Other261581.8

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