influence: how we make decisions in 2014 and beyond

in 1999: 38 million people had broadband internet.

today: 1.2 billion people have it on their smart phones.

-ctrl alt delete by mitch joel

79% of consumers

now say they use a smartphone to help with shopping.

-Zero Moment of Truth by Jim Lecinski

google makes more ad revenue than the entire US print industry. q -ctrl alt delete by mitch joel

reddit has over 70

million visitors visiting 4.4 billion pages every month.

-cntrl alt delete by mitch joel

reddit has only 22

employees.

-cntrl alt delete by mitch joel

you want to start a

business?

we don’t need an

expensive credit card terminal

we don’t need to stay at a

hotel

we don’t have to go to a

restaurant

our world has

changed

the pope’s inauguration

we’re getting

smarter

The  Flynn  effect  

what happened to

advertising?

remember when smoking was

cool?

what

changed

for smokers?

marketers are getting

smarter too

what do you watch more of?

youtube, netflix or cable tv?

Who do you look up to more: celebrities, athletes, or musicians?

what do you use your phone for?

1: 2: 3:

which one do you like more?

facebook or twitter?

instagram or vine?

snapchat or vine?

snapchat or vine?

what if there was an important message to get across to people, how would you do it?

how would you try to stop drinking and driving?

thanks for being awesome!

www.strategylab.ca @jephmaystruck jephmaystruck@gmail.com