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welcome back…
BA (Hons) Marketing
and Advertising
Management…
Second Year… Level 5 (H5)
Student Liaison OfNicer
SLOs liaise between students and staff to help sort out any
student issues before they become problems
All SLOs have recently been students at Leeds Met
Contact via your Faculty reception desks or check via Student Hub website
Liz Addinell
Student Hub
Level 1 of the Rose Bowl… Your point of contact for
enquiries about…
accommodation
Students Union
Finance and Fees
Dyslexia and Disability Support
Student cards
timetables
employability
Wellbeing
International check-‐in and advice
…your Student’s Union
…being a leeds met student
our Student Charter
…the difference between learning in school
or college and learning at University…
Your Course…
The aim of this course is to enable graduates to make an effective contribution to the marketing and advertising management of organisations through the development of key marketing, advertising and general management skills and abilities.
The course is aimed at those students who wish to pursue a career in marketing and advertising, however, this course also provides a solid foundation in business and management thus providing the graduate with Nlexibility in terms of their ultimate career options. It is appropriate for those students who wish to pursue a career in industry, commerce, the public sector, or the voluntary sector.
Aims…
Year One… Level 4 – 6 20credit modules
Year Two… Level 5 – 6 20 credit modules
Optional Placement Year
Year Three… Level 6 – 6 20 credit modules
Course structure…
Each module has its own assessment
You must pass each level/year to proceed
Optional Placement Year
Spend a year working in industry after second year
Is paid – you earn a salary, have annual leave, etc.
Must be reasonably relevant to your course
Must be approved by the university
University help you but cannot guarantee one
Similar to applying for a job: competitive
Is assessed via a visit and written assignments
Replaces one of your third year elective modules
Placement workshops…
Week commencing 16th September 2013
Wednesday…. Lecture Theatre C Rose Bowl 1-‐2pm
Friday… Lecture Theatre C 9-‐10am and 10-‐11am
…introduction to placements, Ninal year presentations, application forms, CV and
cover letters, researching companies, interviews, psychometric tests and
assessments centres, employability fair, employer expectations…
Thursday… Lecture Theatre B Rose Bowl 1-‐2pm
Year Two modules
Marketing Research
Managing Resources for PR and Marketing
Integrated Marketing Communications
Consumer Insight
Semester One
Elective Module
Semester Two
Principles of Advertising
Timetables
Personalised timetables – All Faculties have arranged individual timetables
for incoming students and uploaded details onto the online Welcome system.
Students can download their individual Induction
timetables on their course
induction and all events relevant to them from the
online Welcome.
Student Ambassadors, Events staff and Services for Students staff will be issued with USB wristband so they can check an individual student’s timetable.
Course timetables -‐ Faculties are providing printed copies of all course timetables which will be kept for reference at each Student Hub.
How many hours?
Usually 3 hours of formal teaching per week per module
4 modules per week = 10 hours per week of teaching…
…but you are a FULL TIME student
Most of your time should be PRIVATE STUDY
Put in 2 hours of private study for every 1 hour taught
assessment
Method of assessment varies by module
Types of assessment include…
Written coursework (essays and reports)
There can be more than one assessment per module
Marks are then added together for a total module m
ark
You MUST submit for every assessment in every m
odule
Exam (usually with essay style answers to questions
Presentations (sometimes in groups)
Research projects (with written report)
Use the feedback you get…
Feedback comes in lots of different ways
Use the feedback from last year’s assignments to help you focus on what
you can do to improve your marks this year
Complete the request form and get assignments back from
Course Admin –RB465
If you don’t understand the feedback, discuss with the person who marked your assignment
Make sure you collect all your Semester 1 assignments an
d feedback
when available
What the marks mean…
70+ is a 1st… this is excellent work
60 – 69 is a 2:1… this is very good work
50 – 59 is a 2:2… this is good work but a little simplistic
40 – 49 is a 3rd… this work is adequate -‐ minimum level to pass
Less than 40 is a fail
Marks will be deducted for late sub
missions
How to pass Year 2 (L5)
MUST have an average mark of at least 40 across ALL 6 modules
MUST obtain a mark of at least 30 in the remaining module
MUST have submitted for every assessment for every module
MUST achieve a pass (40 or more) in at least 5 modules
Can fail one module in second year but fail mark must be
between 30 -‐ 39
Non-‐submission of ANY assessment results in failing the year
All your second year module results contribute 25% towards
your Ninal degree descriptor (1st, 2:1, 2:2, 3rd)
Future employees may ask to see your transcript, which details
all your grades for every module at all levels
To obtain a 2:1 you need get marks of above 60 for the majority of modules
2nd Year now counts…
Failed a module?
If you fail an assessment you can do a resit
for Semester 1 modules this is in April
You MUST take the Nirst resit opportunity:
for Semester 2 modules this is in July
You can only resit an assessment ONCE in a year
Your resit mark will be capped at 40R
You cannot resit a module you have passed
No resit exams are available overseas
Must be for a real and valid reason
Need to apply (complete a form) and supply written evidence
If you have signiNicant problems that affect your ability
to do work by the required date, you MAY be allowed to hand-‐
in coursework or take the exam at a later date
Need to apply as soon as you know there’s a problem (must apply BEFORE submission date)
Apply through Marketing Course Administration (and NOT via your module tutors)
Mitigating circumstances
Will then be checked and approved (or not) by a senior academic
Know the regulations
Available on X-‐Stream
Read your Course Handbook (available on X-‐Stream)
Check your student email account regularly for important information (during non-‐teaching weeks as well as teaching ones)
Listen to people who know… NOT to people who don’t know
In particular, know the regulations about…
doing assessments
taking a resit if you fail an assessment
progression to the next level
how to apply for an extension or mitigation
Course Administrators –
Julie Barrow and Sarah Field
Student Liaison OfNicer – Liz Addinell
Use all the support available…
Course Leader Module Leaders Year Tutors Subject Librarian – Stuart Smith
Placements Team – Julie Noble and Steph Brockbank
…feedback
…your feedback will make a difference
…each module
…if we can change things we will…
look out for the “You Said, We did” info
we’ll gather feedback on…
…your overall Student Satisfaction
…your induction experience
…library inductions – tomorrow!
skills for learning
communications
…learning support
information technology
group work
learning
personal development
reNlection research
enterprise
disability support…
If you have, or suspect you have a disability* then…
…contact the Disability team ASAP
*a physical, long-‐term medical condition
0113 812 3000
Course Representatives
The University takes student representation seriously and are
keen to get students involved in their own learning and
university experience
Recruitment is undertaken within each year group of each course
Any student on a scheme or course is entitled to propose that they act as a Course Representative.
Course Representatives– We aim to recruit between 2-‐4% of our students to provide feedback on their course..
Please express an interest to
us
The role of a Course Representative
Provide student views which inform the University’s decision making process
Help to enhance the student experience
Meet a variety of staff and lots of other students
Provide students with collective inNluence upon decisions made about their education
Develop skills that will be valued by future employers
Even if you don’t want to be a Course Rep, we need your support and involvement.
For more details of the role visit…
www.leedsmet.ac.uk/studenthub/stars
Your responsibilities
to manage your own time, learning and resources
…and as such we expect you to beh
ave that way You’re treated as an adult here…
This is your education and we’re both partners in your learning
So the value you get is co-‐created
…attendance Your attendance in tutorials, seminars and workshops will be rigorously monitored
…this is because we’re strictly moni
tored by a
number of government agencies…
…including UKBA and the Student Loans Company
…if you’re seen as not attending your loan payments may be withheld – or worse
Year Tutors
You have TWO Year Tutors this year…
They are there to provide Pastoral and Academic support
Ruth Gosnay and Brian Jones
Collect your student card
Go to the Fresher’s Events – even though they’re not really for you guys
!
Make sure you understand your timetable and start a diary
Don’t spend all your loan – it has to last a long time!
Put some money aside to buy some books!
Things for you to do…
Ask for any help or advice if you need it