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It's your induction, in slide form, with no talking!
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welcome…
BA (Hons) Marketing and Advertising Management…
First Year… Level 4 (H4)
Course Leader
Year Tutors
Module Tutors
Marketing Administration and Student Liaison Officer
People you’ll meet…
Head of SchoolVice Chancellor, Dean, Associate Deans
Student Union VP’s
Student Hub
Level 1 of the Rose Bowl… Your point of contact for enquiries about…
accommodation
Students Union
Finance and Fees
Dyslexia and Disability Support
Student cards
timetables
employability
Wellbeing
International check-in and advice
…your Students Union
…being a leeds beckett student
our Student Charter
…the difference between learning in school or college and learning at University…
the year ahead…
semesters
tutorials
seminars
lectures
Key points in the year are in google calendar
MyBeckett and the portal
building and room codes
your course…
The aim of this course is to enable graduates to make an effective contribution to the marketing and advertising management of organisations through the development of key marketing, advertising and general management skills and abilities.
The course is aimed at those students who wish to pursue a career in marketing and advertising, however, this course also provides a solid foundation in business and management thus providing the graduate with flexibility in terms of their ultimate career options. It is appropriate for those students who wish to pursue a career in industry, commerce, the public sector, or the voluntary sector.
aims…
Year One… Level 4 – 6 20 credit modules
Year Two… Level 5 – 6 20 credit modules
Optional Placement Year
Year Three… Level 6 – 6 20 credit modules
Course structure…
each module has its own assessment
you must pass each level/year to proceed
Optional Placement Year
Spend a year working in industry after second year
Is paid – you earn a salary, have annual leave, etc.
Must be reasonably relevant to your course to be approved
Similar to applying for a job: competitive process, not guaranteed
Is assessed via a visit and written assignments
Replaces one of your third year elective modules
Year One modules
Marketing in Action (1)
Economics for Marketing
Information for Marketing
Marketing in Action (2)
Semester One
Introduction to Marketing Communications
Writing for Communications
Semester Two
timetablespersonalised timetables – all Faculties have arranged individual timetables for incoming students and uploaded details onto the online Welcome system.
Students can download their timetables on their course induction and all events relevant to them from the Welcome pages.
Student Ambassadors, Events staff and Services for Students staff can check an individual student’s timetable.
Course timetables - printed copies of all course timetables are available for reference at each Student Hub.
assessment
method of assessment varies by module
Types of assessment include…
Written coursework (essays and reports)
there can be more than one assessment per module
Marks are then added together for a total module mark
You MUST submit for every assessment in every module
Exams (usually with essay style answers to questions
Presentations (sometimes in groups)
Research projects (with written report)
what the marks mean…
70+ is a 1st… this is excellent work
60 – 69 is a 2:1… this is very good work
50 – 59 is a 2:2… this is good work but a little simplistic
40 – 49 is a 3rd… this work is adequate - minimum level to pass
Less than 40 is a fail
Marks will be deducted for late submissions
…how to pass Year 1 (L4)
MUST have an average mark of at least 40 across ALL 6 modules
MUST obtain a mark of at least 30 in the remaining module
MUST have submitted for every assessment for every module
MUST achieve a pass (40 or more) in at least 5 modules
…you can fail to pass one module in first year BUT the fail mark must
be more than 30
Non-submission of ANY assessment results in failing the year
Knowledge gained underpins study at Years 2 and 3
Develops the academic skills needed in Years 2 and 3
You can’t progress to Year 2 if you don’t pass Year 1
Potential placement employers will ask to see your Year 1 module
results and judge you accordingly
First year DOES count
Students who end up with a 2:1 or 1st do well right from the beginning
…failed a module?
If you fail an assessment you can do a resit
for Semester 1 modules this is in April
You MUST take the first resit opportunity…
for Semester 2 modules this is in July
You can only resit an assessment ONCE in a year
Your resit mark will be capped at 40R
You cannot resit a module you have passed
Must be for a real and valid reason
Need to apply (complete a form) and supply written evidence
If you have significant problems that affect your ability to do work by the required date, you MAY be allowed to hand-in coursework or take the exam at a later date
Need to apply as soon as you know there’s a problem (must apply BEFORE submission date)
Apply through Marketing Course Administration(and NOT via your module tutors)
…mitigating circumstances
Will then be checked and approved (or not) by a senior academic
…feedback
…your feedback will make a difference
…if we can change things we will…
we’ll gather feedback on… modules, induction, satisfaction… everything!
…library inductions – tomorrow!
skills for learning
communications
…learning support
information technology
group work
learning
personal development
reflection
research
enterprise
disability support…If you have, or suspect you have a disability* then…
…contact the Disability team ASAP
*a physical, long-term medical condition
0113 812 3000
Course Representatives
The University takes student representation seriously
Recruitment is undertaken within each year group of each course
Any student on a scheme or course is entitled to propose that they act as a Course Representative.
We aim to recruit between 2-4% of our students to provide feedback on their course..
Please express an interest to us
…the role of a Course Representative
Provide student views which inform the University’s decision making process
Help to enhance the student experience
Meet a variety of staff and lots of other students
Provide students with collective influence upon decisions made about their education
Develop skills that will be valued by future employers
Even if you don’t want to be a Course Rep, we need your support and involvement.
marketing society
Fresher’s Fair… Thursday 25th September 10-4pm
…Graduate Gateway
…attendance
Your attendance in tutorials, seminars and workshops is monitored
…this is because we’re strictly monitored by a number of government agencies…
…including UKBA and the Student Loans Company
…if you’re seen as not attending your funding may be withheld…
…questions?
…Personal Tutor and Library Sessions
Your Personal Tutor sessions are this afternoon
…make sure you know which group you’re in and where you’re going!
Wednesday you have your library tour and MyBeckett induction
These will be in the same tutor groups – so make sure you know who you’re with
Personal Tutor sessions….
Tutorial Group A – 2.30-3.00pm – RB207
Tutorial Group B – 3.00–3.30pm – RB208
Tutorial Group C – 3.30 – 4.00pm – RB208
Tutorial Group D – 4.00 – 4.30pm – RB208
Tutorial Group A – Wednesday – 11.00-12.00noon LSB G28
Tutorial Group B – Wednesday – 11.00-12.00noon LSB G28
Library sessions….
You MUST make sure you enrol in the given times
Collect your student card
Go to the Fresher’s Events – meet people and have fun
Make sure you understand your timetable and start a diary
Try not to spend all your loan – it has to last a long time!
Put some money aside to buy some books!
things for you to do…
Ask for any help or advice if you need it
