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Increase International Student Recruitment
Directly Through Your Website
Slide 1
Increase International Student
Recruitment Directly Through
Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 2
1) Make the International section visible
2) Simplify the page structure
3) Increase your web presence in targeted countries
4) Showcase the international student experience
5) Publish international student driven web content
Overview
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 3
Position the International section on your website in a way
that users have an easy time finding the pages they are
looking for.
Arrange your primary pages on the homepage or in the main
navigation menu so that users can find them easily.
1. Make the International section visible
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 4
With many different types of information admission requirements,
credit transfer policies,
visa info,
health insurance, etc.)
it is really important to lay out the information with clear
headers so that users can zone in and find what they are
looking for without getting confused or lost.
2. Simplify the page structure
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 5
Create dedicated pages for each level of information.
No matter the volume or type:
content should always be structured in a way that
caters to the target audience, in this case, prospective
international students
2. Simplify the page structure
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 6
Your college or university may have top ranking in a local
Google search engine, but is your website also visible in
other countries?
Google hosts search engine sites in hundreds of
countries and the results for any given search will be
different in each of them.
3. Increase your web presence in targeted
countries
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 7
In order to increase your web presence in the countries
where you are targeting student recruitment, you need:
to optimize your website or specific program page.
Ways to optimize content to target international user search
behaviour, can pass through the digital marketing strategies
like:
SEO, Pay Per Click, and Social Media Marketing
3. Increase your web presence in targeted
countries
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 8
Video testimonials and photos will:
solidify the international culture at your school
add a visual component for prospective students to tap
into
One option is:
to host a video chronicle on your website by having
students submit short reels of their experiences
while they are enrolled in a program.
4. Showcase the international student
experience
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 9
Your website is the prime place for international students to
speak about:
how the programs, services, faculty and staff helped
them integrate and flourish in a new city or country.
Offering international students a dedicated platform will:
help your college or university build a stronger web
presence on an international scale.
5. Publish international student-driven web
content
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 10
For examples and more info go to our website and read the blog post.
Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website
Increase International Student Recruitment
Directly Through Your Website
Slide 11
Questions? 1.514.312.3968
Visit our Website: Higher Education Marketing
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