Incorporating blogging into your social media plan

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.


Incorporating Blogging into Your Social Media Plan

Presented by Whitney Tyson



Social Media Marketing► Management► Planning► Execution► Analytics

Website Consulting & Design► Analytics► Functionality► Engaging

About Grow Socially

My Mobile Made Easy► Create Mobile Website ► Hosting & Support► QR Codes Provided



Goals for Social Media Marketing

► Drive traffic to website► Position business as thought leader► Promote company news► Promote products and services► Spread company awareness



Blogging Power

Post Blog on Website

Likes & Comments on Facebook

Retweets, Paper.li’s, Hashtags on Twitter

Push Traffic to Website Push Traffic to Website



Overview

► Get One on Your Website► What to Write About► Get Your Staff Involved► Integrate Multi-Media► Tools► Use it for Your eNewsletter

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WHY SHOULD YOU HAVE ONEGive your website a voice!

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Blog on Website

► Adds keywords to site► Improves SEO► Keeps your website

updated► Presents different types

of information► Drives people to your

website

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WRITER’S BLOCK?Here are some ideas!

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What to Write About

► Event Marketing► Content for Target Audiences► Company News► Industry News, Commentary, Tips

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EVENT MARKETINGBefore, during and after the event!



Tradeshow Marketing Campaign

• Pre-Event– Introduce Yourself

– What you will promote• Where booth will be• Your contact

information – List Reasons to Visit

Your Booth– Show Products that

will be Showcased

http://www.youtube.com/growsocially#p/u/5/XzFLbbSMqZs




• During Event– Interview Colleagues

& Industry Experts– Live Footage of Show– Recap Each Day– Record Live Demo– Answer Popular

Questions

http://www.youtube.com/interlinkone#p/u/21/bE5Op0xlCdU




• Post-Event– Thank everyone who

stopped by the booth– Recap of Show– Announce winner of

contests/giveaways – Mentions upcoming

events

http://www.youtube.com/growsocially#p/u/10/PGTh1_mwUpY



Event Recaps

• Pictures

• Thoughts from Attendees

• Highlights

• Interesting Hashtag Tweets

• Video Coverage

• Take Away Points



Connect!

► Find out who will be there ahead of time and engage with them about it with social media

► Connect/Follow Up after event with new and existing contacts

► Create Wrap Up Blog Posts/eMail Blasts



Why Event Marketing Online?

► The event only happens once, but pre-event and post-event online marketing can get your name out there many times.

► Make a strong and personal impact on the people you meet by engaging/connecting with them online.

► Share your experience via social media



TARGET AUDIENCESCustomize your information



Who is Your Audience?

• What would they be interested in?

• How can you specifically help them?

• What are the key points they should know about?

• Discuss how particular products/services are helpful for different audiences



Same Product, Different Audience



Case Studies

• Audience Specific

• Explain the process

• Showcase your work

• How you listened to their problem and resolved it

• Shows the abilities of your team members



MODERN DAY PRESS RELEASEShare your news on your website!



Press Releases Turned into Blogs

• New Products & Services

• New Partnerships

• New Hires

• Events

• Awards/Honors



INFORMATIONAL RESOURCEYou be the expert!



Have your audience come to you for information!• News that they should

know about

• Tips, advice, recommendations, best practices

• Reasons why particular aspects are important for specific audiences

• Add links to relatable services of your business



TEAM EFFORTGet your staff involved.

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Get Your Staff Involved

► Each colleague has their own expertise, offers unique skills

► Shows the people behind the website

► Allows staff to participate with the company’s marketing efforts

► Gives variety to your blog► Spreads out the workload

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ADD MULTI-MEDIAGive variety to your blog.

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Add Photos

► Gives your audience more visual information

► Lightens up your blog► Gives more of an

experience► Use logos, personal,

or purchased images

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How?

► Save image to your computer► Save it as a keyword

► Click where you’d like image to appear in blog before inserting it

► Click on image icon to insert the image

► Label & Re-Size► Insert into Post

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Add Videos

► Gives personality► Gives live coverage► Offers more

information► Shows off your

expertise► Humanizes your

business

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Add Audio

► Connect it to Podcasts► Add it to iTunes► People can listen to

information while they work

► Some people are better speakers than writers

► Footage of a live interview

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Add Slideshare

► Shows that you offer speaking engagements

► Positions you as an expert on that particular subject matter

► Presents a great variety of information to your audience



How?

► Obtain and copy embeddable link

► Go to “HTML” version of blog

► Click where you’d like to insert the media

► Paste embeddable link into post

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Open “HTML” format!



TOOLSWhat will make your life easier.

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Snag It

► TechSmith.com/download/snagit/ ► Screen Capture► Offers Free 30-Day Trial

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WordPress► GrowSocially.com

► Used for our website► Can purchase different

themes

Blogger► AskNH.BlogSpot.com► NHGSA.BlogSpot.com► GSALife.BlogSpot.com

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Free Blog Sites



Stock.xchng► sxc.hu► Royalty-Free

iStockPhoto► istockphoto.com► Prices are usually $1/picture

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Affordable Online Photos



► Hold down button on top of phone

► Then press the bottom button with the square on it

► Phone will automatically save image to its photos

► Email it to yourself

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Capture Images with Your iPhone



Tools for Recording Video

► Flip Camera

► Digital Camera

► Smart Phone

► Camcorder



USE IT FOR YOUR ENEWSLETTERUse what you already have!

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Merge Your Blog with Your eNewsletter

► Drives people to your website► People may explore

your website further► Recycle your content► Keeps it fresh► Prevents you from

scrambling for last minute content

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Questions or Comments?

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Social Media? I can help!

Education

Incorporating blogging into your social media plan