In what ways does your media product use, develop or challenge forms and conventions of

real media products?

Camera Shots Music videos tend to use many long shots, close up shots and mid shots. This is to create empahsis on the artist, location and emotions. Also, close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist.

Throughout my music video I use these conventions of a music video in terms of camera shots. This is done this way to make the audience feel what the actor should be giving off and feeling himself as the character. Below are some parts in my music video where I use some of the following conventions:

Mise-en-sceneWhen thinking about arrangement of the performers I made sure that the actor was placed in the centre of the frame at most times because he is the main character and the only character. It is important in my music video that the actor is represented as being isolated and lonely, which is why we see him along in all of the shots, for example when he is looking over the motorway bridge. I have made sure the lighting in the music video is dark and gloomy, reflecting on the idea of melancholy and being alone. The props I used was just a black back, which is in the actors had most of the time in each shot we see, this reflects on him always being on the move and travelling, which links in with the theme of the song. My music video also uses other aspects of mise-en-scene, which is things like the costumes, being dark and mysterious, and the lyrics linking with

the visuals we see.

Editing Throughout my music video I have used various editing techniques in order to fulfil the typical conventions of a music video. One of these is the use of jump cuts, as they are very predominant in music videos, and we see a lot of these throughout my music video, for example when the chorus comes in and it changes from scene to scene with a jump cut. I have also used fade and dissolve cuts throughout, and this is one of another key feature to include in music videos. These are used to create a different effect to cuts.

Colour The colours in my music video are a running theme of greys and dark, gloomy colours. This is because those particular colours reflect on the theme of the music video, which is melancholy and loneliness. I think the colours work well together and create the atmosphere and give off the correct emotions for the music video.