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IMC Tutorial 5

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A bit about branding...

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Page 1: IMC Tutorial 5

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Page 2: IMC Tutorial 5

a brand can be perceived as a product…

...that adds either rational and tangible dimensions (related to performance)

…or as a symbol... ...symbolic, emotional and intangible

dimensions (related to what the brand represents)

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ARMCA/District 23 2015 Hillclimb Points · Rider # Rider Name IMC 5/30 IMC 5/31 KCC 6/13 KCC 6/14 CMJ 6/28 IMC 7/11 IMC 7/12 KCC 7/25 CMJ 8/2 KCC 8/22 FDMC 8/23 VSMC ... 174 Darrell

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