Imc movie v2.0

IMC

Thanking you for SMOKING

Dhara SuchakBharat Sharma

Ayush DanielManmindar SinghSwapneel Aphale

Team Pinnacle

Directed by: Jason ReitmanProduced by: David O Sacks

Edward R PressmanScreenplay: Jason ReitmanStarring: Aron Eckhart

Maria BelloRelease date: September 9, 2005Running time: 92 minutesCountry: United StatedBudget: $10 millionBox office: $39,323,027Raiting: 7.7 out of 10Rotten Tomatoes: 86%

Movie clip

Copyrights : Swapneel Sunil Aphale

Synopsis

Satirical comedy follows the machinations of Big Tobacco's chief spokesman, Nick Naylor, who spins on behalf of cigarettes while trying to remain a role model for his twelve-year-old son


What is motivation?

Motivation is

a psychological feature that arouses an organism to act

towards a desired goal and

elicits, controls, and sustains certain goal-directed

behaviours.


What is perception ?

and

interpretation of sensory

information in

order to represent and

understand the environment.


Perception is the organization,

identification

i. Psychological Influences

ii. Personal Influencesiii. Social Influencesiv. Cultural Influences

Consumer Behavior

Why do consumers

purchase and consume

products?


Because

No longer can we take the customer/ consumer for granted

All managers must become acute analysts of consumer motivation & behaviors

Why do we

need to study

ConsumerBehaviors ?


• Brand Equity:– The marketplace value of a brand

– The extra money you are wiling to pay for particular brand

• Service Recovery: – Thoughtout planed process for returning unsatisfied customers to a state of satisfaction with the firm after a service or product has failed to live up to expectations

Consumer Behavior and the Design of Marketing Strategy


1. Product2. Brand3. Shopping area4. Store type5. Other source

(catalogs, PC, & TV shopping)

Six Generic

Consumer Behavior Choices


Conclusion


“ You can sell

almost everything

you just have to pull

right trigger ”

conclusion


Education

Imc movie v2.0