Healthy Campus Lynette Clower Fall 2008

Corporate Communication:

Analyzing the Communication process of Healthy Campus

I am analyzing the organizational communication process of Healthy Campus, focusing on how

the organization promotes their Image and Identity to the UCO community, (students, faculty,

departments) and the Edmond community.

External Image: The complete perception of the way an organization presents itself either deliberately

or accidentally.

Corporate Image helps the organization differentiate itself from others.

Promotes the external presentation of security and productiveness in an organization.

Focuses toward External Image: Transform

o Products, markets, branding, reputation management.

Focuses toward External Image: Perform

o Goals, strategies, performance credibility, accountability

Internal Identity: An organizations presentation of itself to its stakeholders (somebody or something

with direct interest).

Corporate Identity is the outward presentation of an organization created by internal functions.

Tells both internal and external stakeholders what the organization is about, what it does, and

which strategies it adopts.

Focuses toward Internal Identity: Conform

o Coordination, symbolic convergence (rhetoric that is co-created by people trying to

make sense out of a common experience),

Uniformity, control, compliance systems (agreement in a way of proceeding)

Focuses toward Internal Identity: Reform

o Culture, core values, shared beliefs, commitment, participation

Healthy Campus Lynette Clower Fall 2008

Transformative Learning at Healthy Campus

I am researching Transformative Learning’s correlation with Student Involvement at Healthy

Campus. Transformative Learning is a holistic (considering all factors) process that places students at

the center of their OWN active and reflective learning experiences.

Six Tenets (accepted as important truth) of Transformative Learning

o Discipline Knowledge

o Leadership

o Problem Solving (Research, Scholarly and Creative Activities)

o Service Learning and Civic Engagement

o Global and Cultural Competencies

o Health and Wellness

Health and Wellness

Student Learning Activities

o Academic Coursework Integration

o Recruitment and Retention Strategies

o Health Promotion, Wellness Programs, and Poor Health Prevention

o Comprehensive, Medical, Psychological and Recreational Services

o Health Policy Advocacy (giving aid to cause)

Student Learning Outcomes

o Be able to learn at the level of one’s potential

o Choose and exhibit behaviors that promote healthy, reduce risk, and strengthen relationships.

o Understand and can explain the relationship between health and one’s capacity to meet personal, academic, and long-term goals.

o Understands the essential connections between personal health and the quality of the natural, campus, and human environments

o Can articulate how the health of individuals is linked to the health of the natural environment and of their community.

o Identify and utilize campus and community health wellness resources and support available to the UCO community.