Ifitt curriculum enter2014

2 © copyright IFITTICT in Tourism

AgendaAgenda

IntroductionIntroduction

Mission Mission

Goal Goal

IFITT Knowledge BankIFITT Knowledge Bank

IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum

IFITT e-Tourism WikipediaIFITT e-Tourism Wikipedia

IFITT e-Tourism Digital Library IFITT e-Tourism Digital Library

Conclusion & OutlookConclusion & Outlook

ReferencesReferences



IFITT – Int. Federation for IT and Travel & Tourism

World Leading e-Tourism Knowledge Hub

Mission

Enlarge global e-Tourism community and knowledge network

researchers/universities practitioners/public/private organizations

Exploration and promotion of innovations in the e-Tourism domain

Creation and dissemination of e-Tourism knowledge

Social Corporate Responsibility

Enabling learning individuals to develop career opportunities in

today’s multicultural and technology-driven working society

Stakeholder encompassing benefits (lecturers, students, managers)



Goal Generation and dissemination of knowledge on Tourism and

Technology

Insights into tourism domain as important application field of ICTS

Overview of ICT applications along tourism value chain

Knowledge on usage scenarios of modern ICTS in tourism domain

The IFITT Digital Knowledge Bank supports this challenge

around life-long learning by

IFITT e-Tourism Curriculum

IFITT e-Tourism Wikipedia

IFITT e-Tourism Digital Library



Comprehensive base of unique lecturing material

> 800 Power Point slides (reference-based)

Scripts and reference lists for further readings

Up-to date case studies

Open Resource www.ifitt.org/home/view/the_ifitt_eTourism_curriculum

Up-dated and extended according to technological developments

Major content areas

ICT and Tourism - Introduction Basic ICT usage scenarios and technologies in

the tourism domain

ICT Usage in Tourism – Overview and Case Studies Interfaces, suppliers,

intermediaries, destination management organisations

Trends and Technical Applications Social media, Semantic web, Software

Agents, Recommender Systems, Dynamic Packaging, Mobile, Online auctions, BI



1. ICT and Tourism – Introduction

Types of tourism/tourism markets

Information flows in tourism systems

Definition and history of e-Tourism, facts & trends

Reasons, advantages and implications of ICT use in tourism

2. ICT Usage in Tourism – Overview and Case Studies

2.1 Tourism stakeholders & interfaces

Electronic tourism Market

Use of hard-/soft- & net-ware in tourism

Tourism specific technologies (e.g. CRS, GDS, Switches, mobile technologies



2.2. Tourism Suppliers and e-Tourism Applications 2.2.1 Airline industry

Yield Management CRS/GDS Case studies: Lufthansa, Opodo.com

2.2.2 Hospitality CRS, PMS, GDS-Switches (THISCO) MS and distribution channels

Proprietary operated (GastroDat, Micros Fidelio) DMS (feratel.com) Platforms (nethotel.com, hrs.com) Online travel agencies (Travelocity.com) Switch companies (WizCom Switch)

2.2.3 Intermediaries CRS/GDS (Amadeus & Start) Tour Operators (TUI.com, Thomascook.com, kuoni.com) Travel Agencies (eBookers.com, TravelTainment)



2.2. Tourism Suppliers and e-Tourism Applications (cont.)

2.2.4 Destination Organisations Destination Management

Systems Case studies: ETS portal,

Tiscover.com… 2.2.5 Tourism Management

Management Information Systems (MIS) and Decision Support Systems (DSS), e-CRM

Case Studies: T-Mona/Manova, X-Queue…

3. E-tourism Trends & Technical Applications

3.0 Social Media & Web 2.0 in Tourism

Travel Blog Cycle Web 2.0 Revolution in tourism/trends &

facts Web 2.0 induced challenges for DMOS Case studies: Trip Advisor.com…



3.1. Interoperability and Semantic Web Heterogeneous info presentation in tourism Standardisation initiatives Ontology & semantic web Case studies: IFITT RMSIG (Reference Model Special Interest Group), Harmonise, Harmo-

Net 3.2. Website Optimisation

Web-site evaluation customer-based expert-based supplier-based performance-based

Application tracking & search engine analysis/optimization Case studies: Swarovsky Cristal WebAward, Check Effect for search term efficiency

3.3. Intelligent software agents in tourism Intelligent systems in tourism Smart Business networks Case studies: Heracles, agents for mining online sources



3. E-tourism Trends & Technical Applications (cont.)

3.4 Mobile services in tourism M-tourism: m-pull/push technologies Context-based adaptation Usage rates & acceptance Building and instantiating mobile

guides Case studies: www.innsbruck-mobile.at,

www.dolomitiSuperski.mobi... 3.5 Recommender systems

Definition & classification Examples: Amazon.com, Trip

Advisor.com, ActiveBuyersGuide.com Techniques

Collaborative filtering Content-based filtering Case-based reasoning

Search interfaces & collaborative browsing

Case studies: Trip@Advice, Virtual Adviser, NutKing.com…


IFITT e-Tourism CurriculumIFITT e-Tourism Curriculum 3.6 Dynamic packaging in tourism

Components, requirements & mechanisms Architectures: agent-based network, multiple bundling strategies Case study: Flex package.com

3.7 Online auctions in tourism Opportunities of online auctions Price determinants A software agent by Tiscover for selling accommodation packages at eBay Case study: e-Bay (market size & structure, success rate, revenue forecast)

3.8 Complexity & network science in tourism Tourism as a complex adaptive system Methods for CAS analysis Basics of network science Applications in tourism

3.9 Business Intelligence in tourism Knowledge destination framework architecture Data Mining, OLAP & Data Warehousing BI-based Destination Management Information System (DMIS)



What is NEW by November 2013?

New open education resources in form of Power Point slides and

scripts

Complexity & Network Science in Tourism (Prof. R. Baggio)

Social Media Marketing in Tourism (Prof. U. Gretzel)

Business Intelligence Applications at Tourism Destinations (Prof. M.

Fuchs)

> 60 up-to date industry case studies

E-business applications for CRS/GDS, OTA, DMO, Airline, and Hotel

industry

Social Media

Mobile applications








IFITT e-Tourism WikiIFITT e-Tourism Wiki

Theme-specific Wikipedia on 40 core topics of e-Tourism E-Tourism scholars deliver Wiki contributions in their field of expertise


IFITT e-Tourism WikiIFITT e-Tourism Wiki

Wikis available


IFITT e-Tourism WikiIFITT e-Tourism Wiki Scholars who agreed to submit Wikis

Dr. D. Wan Smart Phone Applications and Travel Experiences

Prof. Wöber K. Management Information Systems in Tourism

Dr. Zhen, X. Travel Planning Search Engines

Prof. L. Cantoni Education and E-Learning in Tourism Augmentation Analysis of User Generated Content Online Reputation in Tourism

Prof. M. Fuchs Knowledge Management and Business Intelligence in Tourism Acceptance and Usage of Mobile Technologies in Tourism

Prof. W. Höpken Standardization and Semantic Web in Tourism Adaptation of Ubiquitous Websites in Tourism Building Mobile Tourist Guides QR-Codes in Tourism

Prof. Sigala, M. ICTs induced Efficiency Gains in Tourism Gaining superior Competitiveness through ICTs in Tourism ICT supported Consumer Relationship Management in Tourism


IFITT e-Tourism Digital LibraryIFITT e-Tourism Digital Library

Parameterized search mechanism at IFITT portal for abstracts and

bibliographical data from research resources in field of e-tourism

ENTER proceedings Information and Communication Technologies in Tourism

Springer: 2003-2013

Journal of Information Technology & Tourism Cognizant/Springer: 1998-2012



Parameterized search mechanism at IFITT portal for abstracts and

bibliographical data from research resources in field of e-tourism




Conclusion and OutlookConclusion and Outlook

Continuous further development of advanced

open educational resources

Up-date of OER, like PPT slides (e.g. QR-Codes, e-

Cards, AI, etc.), scripts, industry case studies

Web-based e-learning environment

Course modules (training needs learning goals)

Interactive learning tools

Certification

IFITT Digital Knowledge Bank

Wikis and topical-hierarchies continuously

extended by e-Tourism scholars all over the world

Access on full papers (IFITT members)

ENTER Proceedings 1998-ongoing

JITT


…we hope that these improvements along with free IFITT services will be of great help to global e-Tourism community…

Thank you!


ReferencesReferences

Buhalis, D. (2003). E-Tourism: Information Technology for strategic tourism management. Essex: Prentice Hall-Pearson.

Collins, C. & Buhalis, D. (2004). Enhancing SMTEs Business Performance through the Internet and Online Learning Platforms. In A. Frew, (Ed.), ENTER Information and Communication Technologies in Tourism, (pp. 580-591). New York: Springer.

Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2006): e-Tourism Curricula Development in Tyrol - A Preliminary Report. In: 3rd China Tourism Forum, The Hong Kong Polytechnic University, Hong Kong: 37-49.

Fuchs, M., Höpken, W., Mirski, P., Ainedter, B. & Lembacher, A. (2007): e-Tourism Curriculum Development - A Destination Management Organisation Perspective. In: Sigala, M., Mich, L. & Murphy, J. (eds.), Information and Communication Technologies in Tourism 2007, Springer, New York: 523-535

Grundy, S. (1987). Curriculum: Product or Praxis. Sussex, UK: Falmer. Habermas, J. (1978). Knowledge and Human Interests. London, Heinemann. Kyoo, Y.-Ch. (2000). Hotel Management Curriculum Reform based on Required Competencies of

Hotel Employees and Career Success in the Hotel Industry. Tourism Management, 21, 473-487. Pechlaner, H. & Fuchs, M. (2002). Towards new skill requirements for destination organisations –

an exploratory study. Tourism Analysis, 7(1): 43-53. Tribe, J. (2001). Research Paradigms and Tourism Curriculum. Journal of Travel Research, 39,

442-448. Werthner, H. & Klein, S. (1999). Information Technology and Tourism - A Challenging

Relationship. Wien – New York: Springer. Young, R. (1989). A Critical Theory of Education. Hemel Hempstead, UK: Harvester, Wheatsheaf.