Client Project Pro- Forma

John Greenwood - Rae

Mind Maps/Brainstorms

Start by using the first few slides to create mind maps and or brainstorms for ideas related to your project. Get as many possibilities as you can.

Don’t worry about practicality, suitability or potential at this stage. You will assess the ideas later.

Mind Maps/Brainstorms

Assessing ideas

Now you have generated lots of potential ideas, it is time to rationalise those against the requirements of the brief from your client.

Use the next few slides to consolidate your ideas and then assess them against the requirements and constraints of the project.

Finally, select an idea to take forward for further development.

Idea 1• Idea 1 will be ‘Light & Bright’ themed brochure. As the brochure is

required as part of my brief, I will be doing a vice versa style upon my ideas. In the Light & Bright theme, I will be using bright colours to reflect upon an happy approach to young people. This is so that the brochure will appeal to them & draw their eyes. The brochure will contain of images throughout as well as them on the front and back cover of the brochure. These images will be created through the use of photo shop and may even front some images of my own. The design ‘Light & Bright’ suggests that my first idea is made throughout the brochure, I stick o using bright large colours to look more appealing and draw the readers attention. As I will be using a light theme, the text will be dark colours so that they will nicely and contrast well against the light. It would focus more on a swift approach rather than a dragged out approach, using more text than images, to connect to the audience more.

Evaluation of idea

• What do you like about the idea?I like that my first idea is more of a quick, swift approach to the matter rather than slow. As I am getting directly to the point and key questions what some people would ask, it means they wont get bored as they will get the answers and information they need instantly.• Does it match what the client wants?Yes, It will match what the client is looking for as I will be creating a brochure, tackling and answering questions about homelessness and the Supported Lodgings. It will also give vital information to the reader about what SASH do, how they can help & contact details about them.• Are you capable of delivering this?I am capable of delivering this project to the client. This is because the idea that I have created will allow me flexibility if I want to change anything, but it will also allow me to help gain a better understanding to the matter itself. This will then help me with furthermore in production or even changing certain factors in my product.• Can you do this on time?I can do this on time, as long as I stay focused on the task. If I generate a timetable for my work times and stick to them, I will be able to complete certain pieces of work before certain times I want them finished. This will help keep me on track towards the deadline.• Do you have the resources available to do this?I have the resources at hand which are required to complete this task. The majority of the production will be worked on throughout Adobe Software, including Photoshop and possibly InDesign. I will be able to either gain access or extra information on details such as logo’s, past used fonts and more in other pieces of work that SASH have done, which will furthermore help me gain the correct resources for consistency towards their work.

Idea 2• Idea 2 will be the complete opposite from idea 1. The themed brochure

will be Dark and Dull colours. This means that the brochure will constantly be themed throughout with a more saddened approach to the audience. This may be different and help connect on an emotional level to them. As I will be doing a dark and dull theme, I will be using a text colour which will contrast against them which will be a bright colour to stand out. For images, I will use self generated images, but I will also take into account that self taken photography work will also help strengthen the brochure in terms of connecting to people. The brochure will be kept short but provide key and necessary information for young adults, as most people are more visual learners rather than verbal learners. With the brochure, I will approach with a bold front cover so that it is eye catching it will want the viewers to come have a look inside, and I will continue the same style throughout, so that it is more interesting for the audience. I will also be using language and questions within the brochure to relate to the people that it connects to.

Evaluation of idea

• What do you like about the idea?I like this idea as it is a vice versa from my first idea. As this idea would be a lot more slower, and more images than text, it will help readers to be more engaged with the brochure. Using a dark coloured theme will also help to a more relaxed approach. • Does it match what the client wants?Yes and no. Again, it matches the clients requirements as I will be including vital information, questions and answers to what the client would like included in the brochure. It will include information about homelessness and the Supported Lodgings, with statistics and other information to help the reader gain a better understanding about the programme and how successful it is. There will also be answers for repeated asked questions, so that they ill gain information they need if they are unsure about anything.• Are you capable of delivering this?Yes, I am capable of delivering this project to the client as I will gain a better understanding about the matter, which willhelp me to produce better quality work which hits the key points. I also have flexibility on how to produce this brochure as there are no real design elements to it, and I also can change certain factors within the project throughout to meet the clients’ expectations.• Can you do this on time?I can do this on time, as long as I stay focused on the task. If I generate a timetable for my work times and stick to them, I will be able to complete certain pieces of work before certain times I want them finished. This will help keep me on track towards the deadline.• Do you have the resources available to do this?I have the resources at hand which are required to complete this task. The majority of the production will be worked on throughout Adobe Software, including Photoshop and possibly InDesign. I will be able to either gain access or extra information on details such as logo’s, past used fonts and more in other pieces of work that SASH have done, which will furthermore help me gain the correct resources for consistency towards their work.

Idea 3• Idea 3 will be a different idea to 1&2. I will be using a design which

incorporates both dark and light colours within the design and style to have a bigger effect on certain topics. This would help to appeal to the readers as they will understand when certain topics would be either a happy or sad one, which would allow them to identify what kind of situations other people go in. I would use images to illustrate the text I use within the brochure, that would include images related to specific questions and topics, which will reinforce the answers/points raised about that topic. I will use past experiences and positive stories from people who have used Supported Lodgings and SASH before, which will help to make people who are seeking help from them more entitled and enticed to come fourth towards them for help (as SASH are trying to help others instead of drive them away). I would mainly focus on trying to make the brochure simple and easy to read/understand, so that people who do look at it will feel more comfortable around the topic and may furthermore possess the time to come fourth for the help they need.

Evaluation of idea

• What do you like about the idea?I like about this idea is that Is is much different from the other 2 I have previously thought of. Having a mixture of styles and textures throughout the brochure can help connect to people reading the brochure who are looking for help or answers to questions they may have. As of this, I would use colour codes for each topic I talk about in the brochure, stories that are inspiring for others to seek help, and questions and answers. This will help reinforce the points alongside images to help make the readers more comfortable when thinking about coming fourth towards SASH.• Does it match what the client wants?I think that this idea would strongly match to what the client would like. As it is more focused on the effects it will have on readers, it means that the brochure will be a key element to see if SASH and Supported Lodgings is the correct move for them. As it will be giving necessary information to the read, answering commonly asked questions and providing vital information about the service, people who have joined them who are happy with their progress and other details, it will match what the client mainly wants the brochure to contain.• Are you capable of delivering this?I think this idea is more developed and would provide a harder task at hand to complete. I will be capable of delivering this as I would be focusing more on the readers’ thoughts on the matter rather than my own. As I will be gaining vital information from SASH and also some stories of current SASH and Supported Lodgings users, this will help me to be able to deliver the brochure to the best that I can including the stories and information that people will need to know about the parties.• Can you do this on time?I can do this on time if I stick to working on specific elements of work during the production. Having a timetable which will record what I aim to finish at certain times will help to speed me up and complete pieces of work on time. If I have any extra time I can go back and edit some more with feedback from the client, which will help furthermore improve my project.

Idea Evaluation

Which of your ideas do you want to develop further? Explain why you think that is the right idea to take forward.

I think that I should further develop idea 3. This is due to the idea having more detail on how I would like to create the brochure, and it will help me gain a better understanding of the matter. I would focus on creating colour swatches to work on specific areas and topics so that I would be able to make a contrasting but appealing brochure which contains the necessary information that I need for that specific topic. I think that this idea is more powerful than the others as it will have a more developed style and design to it, which would help to make the brochure itself look more appealing to others.

Development

Use the next slides to document your idea development.

This should include mood boards and other visual examples of work. It could include basic mock ups of your vision for the project using the work of others.

If you are taking doing something outside of your ordinary skill set or way of working, you could include test work or practice work here too.

There is room to develop a second idea here as well. This could give you a greater variety of options to give to your client.

You will then assess your developed idea against the constraints of the project before producing a final treatment.

Developed Idea 1

So my idea is developing a Brochure which contains friendly advice, information and simple text with questions and answers for young people who are seeking help to find somewhere to sleep due to homelessness. As the topic is quite a fragile one, and the client has asked for some specific requirements, I will take these into account while creating my product. I will be making the front and back cover similar, the front will contain information about what SASH do and who they are, alongside working with their Nightstop programme and with Supported Lodgings. This will contain a heavy detailed piece of imagery so that it has more affect and looks more appealing to the readers. The back of the brochure will contain more details about SASH including website links, phone numbers and email contacts so that people may get in touch if they would like further advice or some help. I will also make the back decorated with imagery, followed by some stories of past or present users, so that it can give people more of a comfortable and warm welcome.

Developed Idea 1

Developed Idea 1

Assessment of final ideasSuitable for audience?

My project that I have thought about will be suitable for the public. As my project Is focusing on a fragile topic, I have to be

careful of how I portray it, but as long as I make it look appealing to look at, then it would be better overall as it will make

people feel more comfortable .

Suitability for client?

The project will be very suitable for the client. As the client has asked for some specific requirements to be added within

the project, it gives me a free reign on what I would like to add, take out, change styles, graphics, photo styles & colour

styles.

Appeal of the work:

My work will appeal to the specific audience that it is aimed at. This is because there are people around their age group

which are looking for answers about the same things, and there have been people around the same ages who have

already taken part within the programme. By using images of people around the same age as them and adding in text

which will help with the project to appeal to them and be right for them even more.

Timescales for production:

I will be able to complete my project within the allotted time as I have a lot of time to work on each chunk of work that will

be set to complete for specific days. Also creating a timetable with specific times so that I can stick to a time based plan

with help massively with doing my work, as I know what I want/need to get done by what dates.

Costs:

In terms of costs for my project, unless I have to travel to meet my client at any one day, there will be no costs for me. This

is because I have access to a lot of equipment to use. I may require some funding towards work if I were to rent or pay to

use certain pieces of imagery from other people in my project.Personnel: I may not need any personnel within my project, as it is more of a independent project. I may have to commission work from otherpeople if I require help with photography work, or I may benefit from certain skillsets from others in my project as it will help me to complete it with, an audience viewpoint, less work strain on myself & able to do more of a workload as there are more than one of us on the project tackling certain areas.Legal and ethical issues:

When coming to legal and ethical issues, I will avoid to have any. This means I will avoid copyright by creating my own

images through Photoshop editing, or taking my own images with a camera. If I require an image I can’t get a hold of, I will

ask for permission to use a certain image so that it is not copyright. I will not advertise any form of discrimination through

my work, throughout the whole brochure, ranging from my wording to my images. If I am to take any images, if I use model

under the age of 18, I will need permission granted from their parents so that I may use them in the brochure. I will be sure

to follow the Advertising Standards Authority codes too, as I do not want to break any of these codes to jeopardize my work & project.

Research

Competition/Market research:

Who is in competition with your client?

What is their design/photography/marketing/promotional/advertising work like?

What wider market is your client part of? Undertake research in to that market. This could be in the form of sales figures, audience figures, turnover, job roles, customer base, market share, rules, regulations and codes of practice.

My client ‘SASH’ have their own designs for their own brand. As they have stuck with a green and white theme, this helps to notify the public their identity as it has branded to them. Their advertising work is very well done, being on hard copy formats, digital formats & also advertised around on media & in hardcopy media. SASH, being a an organisation based in York, do not have any competitors in their market as they are based in one location & aim to help young single homeless people aged 16-24 years old. This means there is no real competition for them, as the there are many local homeless shelters based in York, and that their services are not the same as SASH’s, but to make a global appeal to others in the world, the company would need to grow larger as it is funded from donations & by the York’s city council. SASH are not included in any wider market as the client does their service for young people for free. They aim to help people who need it the most by finding them emergency accommodation, & long term accommodation for people who need it. They have their own page on their website stating how many people they have helped etc with specific numbers & statistics to show their impact.

https://www.sash-uk.org.uk/our-impact/

Audience/Customer research:

Who is the audience or customer that your client is trying to reach? Perhaps they have already told you. Perhaps you should ask. You could also do further research in to the type of audience or customer you are hoping to appeal to.

My client ‘SASH’ have already told me that they are aiming to target young people aged 16 to 24 years old for their service. They do not have specific requirements for their service e.g if in education or a job etc, and they treat everyone the same with equality within their service. As they aim to target these young people who are in need of accommodation, they try to make their wording on their products as lively as they can which helps to appeal to the young audience they are targeting, and try to make it appeal to them. As their audience is young, certain aesthetic qualities for their products must be used to appeal to this audience as young audiences tend to take a glance at something and judge if it suits them or not on the spot. Choosing a bright colour scheme like green and white makes the product gender neutral, but also appealing as it is bright & calls out to them.

SASH’s homepage on the website. The appealing look from the colour scheme alongside the text they use, and the format and layout of the page gives off a better appeal to help draw you in.

Content research:

This should take the form of secondary research (exiting products from your client and the competition and wider market) and also some primary research (asking potential audience, your client and your market,) to help you formalise the content of your project.

This is SASH’s previous leaflet design that they produced for their Nightstop service. The leaflet contains information about the service, FAQ’s & certain key information which encourages you people to use the service and also appeals and has friendly, comforting appeal to it.

The client asked in their brief for a leaflet to be designed in the same format as this one for their Supported Lodgings service. In which, when I received the brief and underwent idea development, my fellow peers also stated that having it in a similar layout will help make it more familiarised with the public, and it will help to look more appealing the audience. My client also stated key points that she wanted me to include in the leaflet and how the layout could be, trying to help guide me when producing the work.

Peers also assessed the information that I was going to use which I produced (such as FAQ’s, general information and layout) and told me what would work in terms of the product. This helped to guide me in what I should include within my product and what to avoid.

This is York Arc Light, a supporting homeless people organisation also based in York. They have their own website in which is very simple to navigate, but it mainly consisting of negative space. Compared to the SASH website, this one is weaker and less appealing to the audience as the website designs are plain and empty.

In terms of being a competitor to SASH, the business does not compete as well as they have less graphics to support their cause, and that their website is underdeveloped to show what they do.

Treatment:

The treatment evokes how an audience will experience what you are making.

Write in the active-voice in present tense. Tell the reader what they will see.

Describe the content of your project.

Write vibrantly, so the reader gets excited about your work. They should be able to visualise the finished pieces. You could also supplement this with some mood boards or mock ups.

Be specific—don’t use words like may, might or possibly.

TreatmentFor the brochure I am creating, the front cover and the back cover will both be in similar styles, both using the same colours but in different shades (eg light, dark etc). The front cover will have an image of the SASH logo on it, alongside an image of teenager who is looking up towards a big tower. On this tower the logo will sit on it (stating that the big tower is the SASH company and that the company is big from what it’s achieved). On the back cover, there will be additional information about who SASH are, where they are based, what feats they have achieved & how they operate. On the second & third pages, I will have information about how SASH was founded & WHY they were founded. Alongside this, I will include additional information about the CEO & Founder/s of SASH. As this is the front couple of pages, they will contain information about Night Stop and Supported lodgings, and if these sound right for them. Pages 4 & 5 will both be conjoined pages both on FAQ’s. This is so that the audience can easily read the most asked questions, whether that is something they wanted to know or not. As this continues over 2 pages, it will allow for a good amount of questions, which will be answered already before the audience want to ring up/contact SASH etc & find out more. Finally pages 6 & 7 will contain some inspirational stories in which the audience will be able to read, which will help to furthermore propel them towards the programme if it is right for them. This is because it will prove how well SASH, supported Lodgings and Night Stop work. This furthermore will appeal to the audience, which will help make them feel comfortable to find out more information by contacting the organisations.

Treatment (visual elements)

Timescales:

You should prepare a production schedule that will allow you to manage your time over the 3 weeks of production. This should include:

• Deadlines: Interim deadlines help you keep on track, final deadlines are final.

• Availability: The availability of the client and any other people you may need to help you with your project. You will need to contact them. You might to do visit. You may need to liaise with models, or photographers.

• Feedback: This is a working brief with a real client. You will need to get feedback on your work and also allow yourself time to make appropriate changes. Plan appropriate time in to you schedule so that you can do this.

• Resources: You should include a list of resources that you will need to complete your project. Remember that this all needs to be your own work

Monday Tuesday Thursday

Week 1 (9th – 13th-) Miss Out This Day ----------- Front Cover detailed & Completed Finish Front cover off (if not done) – Start Back Cover

Week 2 (16th – 20th) Finish Back Cover – Sash, supported lodgings & Nightstop information pages (2), CEO, founders of SASH and why SASH was founded (3)

Finish off pages 2 and 3 (information on organisations, info on sash team and founded date etc). Start pages 4 & 5, an FAQ’s joint page, in which will have the FAQ’s answered. Illustrations to compliment the Q’s.

Finish off pages 4-5 (if possible) and have illustrations completed also. Once done, start pages 6 – 7 (stories of people Sash, Supported Lodgings & Nightstop have helped) Also send work to client for feedback.

Week 3 (23rd – 27th) Look at Email about feedback, Reply & either follow it or compromise for it.Depending on feedback, continue to finish off pages 6 -7.

Check over through work, get some feedback from peers, and continue to polish off work (illustrations/photographs/text/design/style)

Upload any work left that I haven’t already uploaded to my blog, check through work. Back up work. (check emails for any more feedback from client.)

Week 4 (Half Term) (30th – 3rd June) Each day half term (Check emails for feedback, follow what they say and work towards it)

Each day half term (Check emails for feedback, follow what they say and work towards it)

Each day half term (Check emails for feedback, follow what they say and work towards it)

Week 5 (6th June) Last Day, Contingency day. If any work NEEDS improvements, finishing off completely etc this is the day.

Miss Out This Day ----------- Miss Out This Day -----------

Resource list:- Mac/Computer- Internet (Google website, SASH website, other websites via searches, Google Images.)- Email (client and tutor)- Adobe Software (Photoshop)- SASH Hand-out- Paper & Pen- Mind Maps (Bubble.us & Hard copy)- SASH folder (fonts, colour codes, layouts etc)

YOU CAN DELETE THIS ONCE YOU DON’T NEED IT:

Production is due to start on Tuesday the 10th of May at 12:50pm.

You will have 3 weeks of lessons. The last day of production will be Monday the 6h of June. This gives you a whole half term, should you need it.

Do not include Friday in your plans.

The class time you have is all day Monday, Tuesday afternoon and Thursday morning.