D e c e m b e r 2 0 , 2 0 1 4

In Association with

Academy of Management Professionals

The 21st century is unique in its economic, political and demographic aspects. Consequently, the business

environment too has thrown up unique challenges with regards to risk assessment, resource allocation, market

evolution and diversity management, to name a few. The outcome of this churn has been a new paradigm of

business in general and management in particular.

Management 3.0 is an upgraded, reloaded and remixed version of managing a business. The old brick and

mortar economy gave way to point and click businesses. The next phase, shaping up today, is to reconcile these

two aspects of business in order to give the customer a personalized user experience. Companies today use

social media not just to reach the target audience, nor to merely engage them for lifetime value but more so to

leverage this network and address the economic needs and social concerns of customers. Technology has wiped

out conventional industry boundaries and functional silos. Competition is out and collaboration is in.

Management 3.0 faces greater uncertainty and requires a wise mix of business intelligence and a confident,

shared vision. Diversity is the only reality and should be actively shaped into a corporate strength rather than

allowing it to transform into a stumbling block. Geographic boundaries and time zones no longer stall or disrupt

business conversations and contracts. Greater demands for transparency and accountability, especially at CXO

level, are both justified and essential. Top CEOs are replaced if they fail to meet strategic goals. Face value has

zero leverage, visiting cards and corporate addresses have no recall. If you deliver, you exist. You fail, you exit.

The single outstanding feature of Management 3.0 is that there is no road-map, no coordinates to navigate your

way. Economic cycles and technological advances are impossible to predict. Changes literally occur at the speed

of thought. At most these changes can be anticipated. Scenarios can be built and situational decision making can

be applied. With the evolving business realities management as a function has transformed to encompass a

global mindset, timely risk-taking, judicious resource management, a fiduciary P&L accounting and professional

integrity. Success stories are being written across the globe – with emerging markets setting new standards of

innovation and profit-generation. The west no longer competes, collaborating with the developing world to

undertake reverse innovation. New ideas such as a global digital currency, near field communication, intelligent

search based on user-behaviour, driver-less cars and many others are just round the corner and will usher in

more challenges for managers and entrepreneurs.

Management 3.0 is a revolution that has begun unraveling itself. True to ICBM-SBE’s pioneering DNA, IICC 2014

attempts to be the first one to chronicle this new phenomenon. The case conference invites cases on

contemporary management practices that have been implemented in response to new business realities.

Authors are also invited to highlight new business ideas and innovative business models that are turning

conventional wisdom upside – down to meet customer needs better or faster, compared to rivals. The conference

can be used as a platform to showcase the evolving leadership style of a single business icon over the years.

Alternatively, it can be used as a platform to stitch together a new management philosophy that can be commonly

observed across certain industries or economic regions. The objective of the case conference is to gather

business practitioners and management academia under one roof to celebrate the evolving philosophy of

managing businesses in the 21st century. Cases that stand out in content, force of argument or style of story-

telling will be rewarded with citations and cash prizes.

Authors are invited to send their original and unpublished case study for the sub themes mentioned below. These

themes are only indicative and not exhaustive.

? § Sales & Marketing? § Human Resource Management? § Financial Management? § Business Strategy? § Business Ethics & Corporate Governance

PREFACE

CALL FOR CASE STUDIES

FOR WHOM?

PUBLICATION OPPORTUNITIES

AWARDS

SUBMISSION GUIDELINES

DATES TO REMEMBER

REGISTRATION FEE

Faculty Members of Universities / autonomous B-schools / university-affiliated colleges and research institutions? § Corporate professionals? § Freelance Case Writers? § Banking & Insurance Professionals? § Entrepreneurs? § Policymakers and members from regulatory bodies? § Management (MBA / PGDM) students? § Research scholars pursuing Ph.D / MPhil / M.Res programs

All the case studies selected for presentation in the conference will be published in the form of an ISBN-numbered book

by a leading publisher. Apart from publication in book, the winning cases will also be published in the forthcoming issue

of ‘UDAAN – The International Journal of Management Research’ (ISSN:2347-9256 ), a bi-annual referred journal of

international repute.

The author of winning case will be awarded a cash prize of Rs 20,000/-, Rs 10,000/- and Rs 5,000/- along with a

certificate and citation. A Special cash prize of Rs 5000/- will be given for outstanding contribution made by a Doctoral /

PG Level participant.

Electronic copy of original unpublished case study in any area of business and management focused on a recent

situation in domestic or international business setup should be submitted in MS - Word format to

The Selection of case studies for presentation and detailed

discussion will be based on quality, content and relevance to the selected theme. The case study should be submitted

along with an abstract (in around 150 words), detailed teaching note and brief profile of the author. Plagiarism, in part or

whole will result in to the disqualification. Authors of the case studies selected through a 'double-blind review' will be

notified within one week of submission.

Last date to submit Intent of Participation: November 15, 2014Last date to submit Full Case study along with Abstract & Teaching Note: December 5, 2014Last Date for Registration: December 10, 2014Presentation of Case Studies: December 20, 2014

§ I 3000/- for Corporate Professionals§ I 2000/- for Faculty Members§ I 1000/- for research scholars pursuing full time PhD/MPhil at a University recognized by UGC, New Delhi§ I 500/- for the students of MBA / PGDM US $ 150 for International Submissions

For registration, please send Demand Draft / Account Payee Cheque in favor of ‘ICBM – SBE’ payable at Hyderabad,

along with the registration form to us. The registration fee includes program kit, food & beverages on the day of event..

casecompetition@icbm.ac.in, icbmrpc@gmail.com.

ABOUT ICBM – SBE, HYDERABAD

Institute of Computers and Business Management - School of Business Excellence (ICBM-SBE), Hyderabad is now

proudly stepping into the 25th year of proven excellence. ICBM – SBE offers a two-year full-time Post Graduate

Diploma in Management (PGDM) approved by AICTE, Ministry of HRD, Government of India. ICBM-SBE is the first

B-School in A.P and 3rd in India to get the

prestigious ACBSP, USA Accreditation which

makes it globally recognized. ACBSP is

recognized by the Council on Higher Education

Accreditation (CHEA), USA. ICBM-SBE now has

access to about 600 B-Schools of USA for student

and faculty exchange which virtually means every

student at ICBM-SBE has a fair chance of

spending about 3 months in America's top B-

School at no additional cost to learn and gain

expertise in Managerial skills being taught there by

globally recommended faculty. ICBM-SBE has the

privilege of sharing Harvard Business School Case

Studies and Simulations to enable the aspiring Indian Managers to gain expertise in managerial skills the whole

world acknowledges. ICBM-SBE equips the future managers with firsthand experience of running a Business

Enterprise in a competitive environment with an eye on ROI, growth, network, equity, sustainability etc. by

introducing to them the Capstone Business Simulations, a practice which all the top B-School across the world

follow.

Dr. Ritu ZararChairperson

ICBM–SBE, Hyderabad

Prof. S. ZararDirector / Principal

ICBM–SBE, Hyderabad

Prof. Jitender GovindaniDirector - Academics

ICBM–SBE, Hyderabad

P A T R O N S

Prof Kunal Gaurav Convener – IICC 2014

Associate Dean (Strategic Research), ICBM – SBE, Hyderabad

Prof. Firdaus KhanCo-Convener - IICC 2014

Associate Professor (Finance), ICBM-SBE, Hyderabad

For more details, Kindly contact

Mobile: + 91 9394539593; Email: icbmrpc@gmail.com:casecompetition@icbm.ac.in

Plot No. 2A,"Ishwar’s Abode", Right to Pillar No. 179, Attapur, Hyderabad - 48, India

ICBM - School of Business Excellence

Te: 040-65536834, Fax:040-42210224, Email:info@icbm.ac.in