Business ethics and corporate governance

of

Nilesh Tadha(107050592095) Presented by

Contents

What IBM is ALL ABOUT

IBM in BRIC countries and the world

INTO IBM

IBM-INTRODUCTION

International Business Machines Corporation, abbreviated IBM, is

a multinational computer technology and IT consulting corporation

headquartered in Armonk, New York United States. The company is

one of the few information technology companies with a continuous

history dating back to the 19th century. IBM manufactures and sells

computer hardware and software (with a focus on the latter), and offers

infrastructure services, hosting services and consulting services in

areas ranging from mainframe computers to nanotechnology. It has

been nicknamed "Big Blue" for its official corporate color.

IBM HQ IN ARMONK,NEW YORK

HISTORY OF IBM

The company which became IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York , where it still maintains very limited operations. It was incorporated as Computing Tabulating Recording Corporation on June 16, 1911, and was listed on the New York Stock Exchange in 1916 by George Winthrop Fairchild. CTR's Canadian and later South American subsidiary was named International Business Machines in 1917, and the whole company took this name in 1924 when Thomas J. Watson took control of it.

Corporate governance at IBM

Document the business structure with unlimited numbers of organizational units and levels

Document the risk and control environment including business processes, objectives, risks control and testing structures

Configure the user interface to reflect familiar terminology

Create documentation and testing documents within an integrated document management capability

Perform unlimited risk assessments and control evaluations

Integrate with existing document management and automated control monitoring tools

Provide a common platform for monitoring and performing Corporate Governance related activities such as policy management, performance management, and risk and control management

IBM PRINCIPLES

RESPECT FOR INDIVIDUAL

SERVICE TO CUSTOMERS

EXCELLENCE MUST BE A WAY OF LIFE

MANAGERS MUST LEAD EFFECTIVELY

OBLIGATIONS TO STOCKHOLDERS

FAIR DEAL FOR THE SUPPLIER

SECTORS SERVED BY IBM

AEROSPACE AND DEFENCE

AUTOMOTIVE

BANKING

CHEMICAL AND PRTROLEUM

EDUCATION

ELECTRONICS

FINANCIAL MARKETS

GOVERNMENT

HIGHER EDUCATION AND RESEARCH

INSURANCE

RETAIL

LIFE SCIENCES

RETAIL

SCHOOLS

ENERGY AND UTILITIES

TELECOMMUNICATIONS

TRAVEL AND TRANSPORTAION

WHOLESALE DISTRIBUTION

CROSS INDUSTRY

CONSUMER PRODUCTS

HEALTHCARE

TOP INNOVATIONS FROM IBM

CARBON NANO TECHNOLOGY

CHIP TECHNOLOGY

CRYPTOGRAPHIC COPROCESSOR

DATA ENCRYPTION STANDARD

FORMULA TRANSLATION SYSTEM(FORTAN)

FRACTALS

SUPERCOMPUTING

TECH INNOVATIONS

One-transistor dynamic RAM (DRAM)

Reduced Instruction Set Computer (RISC) architecture

Relational database

Scalable parallel systems

Scanning Tunneling Microscope

Speech recognition technology

Thin-film magnetic recording heads

BUSINESS NEEDS

Human capital management- Effective human capital and talent management can help organizations develop a more agile workforce and respond to challenges in the marketplace.

Strategy and change

Supply chain management

Industry expertise

Midmarket expertis

Thought leadership

IBM in BRIC countries and

the WORLD

IBM IN BRIC COUNTRIES

IBM-LENOVO

On 2nd may 2005 the personal computing business was sold to LENOVO of china at 1.5 billion dollars making it the 3rd largest PC making company in the world after dell and Hewlett-Packard .As part of the deal IBM acquired 18.9% in LENOVO. The deal also said that IBM will sell lenovo product under formal marketing alliance. Lenovo PCs and laptops will continue to bear the IBM ThinkCentre and ThinkPad logos in addition to the Lenovo brand. The newly reconstituted Lenovo has its headquarters in Purchase, N.Y.

IBM IN INDIA

1930-1951- IBM begins operations in India The business operated successfully until the mid-1970s, when India’s Foreign Exchange Regulation Act (FERA) required foreign owned companies to reduce their equity ownership to (in IBM’s case) 26%. For obvious reasons, IBM was unwilling to take that course of action and so in 1978, the company ‘changed its mode of business operation’ and began to conduct business in India as an off-shore entity only, through a Liaison Office, operated by a handful of local employees.

1992- IBM has been present in India since 1992 (re-entry, after an exit in the 1970s)making an joint venture with TATA as India was liberalized in 1991, relaxing FDI norms. IBM re-entered the Indian shores in 1992 with a Tata joint-venture, named Tata Information Systems Ltd, Since inception, IBM in India has expanded its operations considerably with regional headquarters in Bangalore and offices in 14 cities including regional offices in New Delhi, Mumbai, Kolkata and Chennai.

1999-IBM India Limited formally launched - after government approves Tata's divestment plan.

IBM BUSINESS STRATEGY

China, Brazil , Russia, Philippines, Vietnam, Argentina, Egypt and Romania are some of the centers of excellence identified by IBM as hubs for the global delivery of services, support and sales.

IBM Researchers push the boundaries of science, technology and business to make the world work better. global network of scientists work on a range of applied and exploratory research projects to help clients, governments and universities apply scientific breakthroughs to solve real-world business and societal challenges.

IBM employees have earned five Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National Medals of Science. IBM invests heavily into R&D by tying up with IVY-League universities making cutting edge research and technology. This is their main strategy over their rivals.

One of the main important strategies of IBM is that it has spend a large amount of fund on Acquisition of other leading IT companies who were leaders in their technological domains.

SWOT ANALYSIS • Valuable intellectual

properties, software patents, ideas..

• Talented work force

• Research & development

• A multi national org.(R&D 5.6 billion dollars

STRENGHTS

• Collaboration innovation

• Open-source

• Expensive products of competitors

• Accepting stds bring economic expansion

OPPORTUNITIES

• 260,000 expensive employees

• High operating costs

WEAKNESSES

• Low-cost genetic completion (commoditization)

• Outsourcing

• New competitors in services market

• (eg. Dell, Accenture)

THREATS

Business Ethics

Corporate Citizenship Steering Committee

Corporate Citizenship Steering Committee is comprised of senior executives from functional areas across the business and chaired by the vice president for Corporate Citizenship. The Committee meets periodically to provide leadership and direction on key citizenship issues. Each functional area is responsible for the development of its own corporate citizenship goals and strategy, with organizational-wide goals approved by the Steering Committee.

Stakeholder engagement

Global Innovation Outlook brings together thought leaders from business, academia,

government and the social sector to uncover breakthrough opportunities for business and societal

partnership. accelerating the development of new business and societal solutions to problems

such as water quality or healthcare.

retirees through the IBM On Demand Community, online system of community engagement, and a range of in-depth social partnerships as we beta test technology breakthroughs with community organizations, teachers, students and parents worldwide.

IBM GOING GREEN

IT established corporate policy on environmental protection on 1971 using environmental management system (EMS)

Built a modeling solution using six sigma green sigma model reducing carbon footprints.

It was organized as a Top 20 Best Workplaces for Commuters by the United States Environmental Protection Agency (EPA) in 2005.

Green Sigma

Green Sigma is an Active Management Six Sigma

system which is currently being developed and

enhanced through the Innovation Centre in Dublin.

Its goal is to Manage & Reduce Carbon Footprint

whilst achieving associated economic and

environmental benefits.

Green Sigma is focused around the

elements of:

Carbon

Water

Atmospheric Emissions

Liquid Waste

Solid Waste

Ground Emissions

Reporting

THANK

U