Ibm internal socialmedia

© 2012 IBM Corporation

IBM Global Business Services

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IBM: Fra avanceret telefonbog til socialt netværksmedie Intra2, june 7, 2012 Kim Escherich, Executive Innovation Architect, IBM Global Business Services


IBM Global Business Services The purpose of this session is to introduce you to IBM’s world of social business – with our intranet as the starting point

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ABOUT IBM

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Globally Integrated Enterprise …an open, modular organiza8on …. integrated into the networked economy … with an opera8onal and business model that capitalizes on the new global landscape.



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Collabora8on is core to this evolu8on

§  Within six years, workers will collaborate 80% of their 8me §  Work will flow seamlessly, fluidly, across fully connected and

visible processes §  Work increasingly will involve external partners §  Agility will become a key performance metric §  Pro-‐ac8ve processes will be strengthened with predic8ve

capabili8es §  Work will not be centered on an organiza8on but on a

community of people who will be sourced from a variety of places: employees, contractors, alumni, industry experts

§  Batch processing will be forgoLen; real-‐8me will be the norm

Source: IBM CEO study 2010

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The IBM Workforce comprises of 400,000+, in 170 countries and 2000 loca8ons

§  Global and distributed across all 8me zones, cultures and languages

§  ~50% employees work remotely

§  ~50% with IBM < 5 years

§  Moving to distributed teams vs co-‐loca8on

§  Matrixed teams and management

§  Flexible in work styles



THE JOURNEY

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Launch w3.ibm.com Corporate news and links 17K page views/day

Version 2.0 Standard design and navigation 38K page views/day

Versions 3 & 4 Bluepages, MyNews, Web tools, Info Central 500K page views/day

Versions 5 & 6 Profile, Dynamic Content, Taxonomy, Integrated Search 1M page views/day

ODW R1 &R2 Business Portals, Personalization & Role Enablement 2M page views/day

Smarter Workplace Enabling Collaborative Innovation

The evolu8on of our intranet (w3/ODW) to a Smarter Workplace, our single portal experience...is a journey!

1996 2012+ Consumption Participation



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Ø  87% of IBMers collaborating with others in communities increase skills

Ø  84% access expertise more quickly

Ø  74% increase their productivity

Ø  64% improve personal reputation

The benefits of collabora8on & networking are significant to individuals & organiza8ons

Source: IBM internal Workplace Effectiveness survey



Social sodware @ IBM

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Benefits

Enabling Culture Change

l  Need to connect 400,000+ employees across 170 countries

l  Enable employees to be more produc8ve, more knowledgeable, faster

l  Facilitate collabora8ve innova8on

l  Organize the flow of ad hoc collabora8on

l  Drive innova8on into products faster

l  Harness the knowledge of subject maLer experts from across IBM quickly

l  Surface IBMers as experts to engage with clients, partners and others

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l  Transformed intranet into robust social compu8ng plaiorm

l  Created communi8es of enthusiasts to encourage grassroots adop8on (Digital IBMer / BlueIQ)

l  Harnessed IBM as test-‐bed for collabora8ve tools we then commercialize

l  Established IBM social compu8ng policy and guidelines

l  Used the enterprise processes and inject Social collabora8on to them

l  Created “reverse mentoring” program to pair social compu8ng experts with IBM leaders (I&VT Ambassadors)

l  Building an Exper8se and Eminence ini8a8ve to groom experts on all levels

Why? What we have done



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Since the end of 2009, our intranet portal includes Social collabora8on, placing the IBMers in front of their workspace!

•  We are putting the IBMer

interactions in front of their

intranet

•  Top down corporate news

move from center to left

•  We 'trust' user-generated

content

•  Additional tools and

functionality, so called web

2.0, are now part of our

single enterprise

personalized portal! (along with

a new look and feel since 2011 )



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We provide a single message to employees about how to achieve the desired collabora8on behaviors

§  We developed social compu8ng guidelines (internal and external guidelines are the same)

§  We embedded a social compu8ng module into IBM's Business Conduct Guidelines

§  Employees are required to take a short educa8on module before crea8ng an external social profile

§  Tools and help is available to support personal eminence



Internally, we deployed a plaiorm for “social” collabora8on

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Profiles Quickly find the people you need

by searching across your organization using keywords that

help identify expertise, current projects and responsibilities

Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of

others who blog Blogs

Organize your work, plan next steps, and easily tap your

expanding professional network to help execute your everyday

deliverables, faster

Activities

Create, find, join, and work with communities of people

who share a common interest, responsibility, or

area of expertise

Communities

Home

Wikis

Provide a place for groups of people to jointly create

and maintain content through contribution and

collaboration.

Files Share your files with your colleagues. Everyone can

store, share, and collaborate on files.

Bookmarks Save, organize and share bookmarks; discover

bookmarks that have been qualified by others with

similar interests & expertise

IBM Connections



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Social Collabora8on brings on various services... most commonly:

“Profiles” enable us to find people and connect with them

The “Board” lets us keep track and interact with our network

“Communities” and teams allow collaboration in shared spaces



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How the adop8on goes in IBM – 2Q 2012 sta8s8cs

From various internal metrics sources

Communities The IBM Communities service hosts more than 96,600 online Communities with 250k users last months.

Blogs IBM’s Blog service supports 134,000 users last month with more than 26,700 Weblogs.

Bookmarks IBM’s internal Bookmark Sharing system holds 1,394,000 bookmarks with 3.6M tags, and had an active user population of 36,700 users

Activities IBM’s internal Activities service has seen all content and usage statistics grow with 277,000 activities; 4.6 M entries and 83,000 users last month.

Profiles IBM’s internal Profiles hold over 630,000 entries* & serves over 4 million searches per month. It’s the hub of user requests & all applications authentication for IBM.

Files IBM’s internal social file sharing & storage service contains 522,588 files shared 1,342,874 times with 298,900 files added to folders [collections].

Wikis The Wiki services hosts more than 63,000 Wikis with 771,000 Pages and was used by 282, 000 users last month.

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Social func8ons are available at mobile devices and we are preparing to support pure mobile employees



MY WORLD

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•  Empower people to share their knowledge and exper8se

•  Enable people to discover informa7on quickly and easily

•  Find and connect with the right experts fast •  Work together virtually without flying in for face to

face mee8ngs

•  Connect everyone to our customers and partners

•  Innovate our products and services, entering new markets and gaining new poten8al customers

•  An7cipate change faster than our compe88on

Be Change Ready

Integrate Globally

Be Innova7ve

In summary, IBM uses social sodware to...

Thank you Kim Escherich IBM Global Business Services [email protected] +45 2880 4733 internetodhings.dk escherich.biz

@kescherich

/escherich

/in/escherich

[email protected]

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Education

Ibm internal socialmedia