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International Business Operations
Mark Tayar
Department of Marketing & Management
Faculty of Business and Economics
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Managing implementation:the dynamics of change and fear
http://bit.ly/IBchange
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There are still plenty of opportunities to rebound:70-80% of your mark is still under your control
Assessment Task 2
Assessment Task 4
Name Company analysis
Final exam
Description Group report
2 hour exam (plus 10
minutes reading time) during the exam period. The exam will consist of short to long
style essaysDue date Week 11 Exam Period
% Weighting
20 50
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General Tips for the Case Study
• Due Week 11 with 4,000 words with 30 references• Tell an interesting story• Make sure you evaluate and analyse:
• Describe and explain the facts quickly (overview)• Discuss two or more sides of the story• Explain advantages and disadvantages• Talk about the level of importance of planning or
management strategies and challenges• Appropriate tables and diagrams you create yourself
are great or if you copy and paste one can you annotate it or add to it to make it more relevant?
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Specific Tips for the Case Study
1. Brief background and history of the organisation’s international business (planning overview)
2. Recent development of the organisation’s international business (management overview)
3. 3 issues of the organisation’s internationalisation process (Relevant topics covered during the semester)
4. Outline a strategy for the future of the organisation
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Specific Tips for the Case Study
Brief background and history of the organisation’s international business (planning overview)
• Be very concise• Mention only relevant issues• Focus primarily on the international aspects
• Don’t go on to long about domestic history• Mention products in international context
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Specific Tips for the Case Study
Recent development of the organisation’s international business (management overview)
• Recent means last 3-5 years• If your sources are dated 2007 or earlier, consider
changing them• Org charts or maps may be useful here but try to
add your own analysis or opinions to them
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Specific Tips for the Case Study
3 issues of the organisation’s internationalisation process (Relevant topics covered during the semester)
• Issues may be something like:• Dealing with rapid global growth and change• Creating a global organisational culture• Deciding whether to localise or standardise• Making FDI decisions: where to locate production• Making market entry decisions: where/how to sell to• Implementing global systems or new technologies
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Specific Tips for the Case Study
Outline a strategy for the future of the organisation
• This is the most important section• Must flow on from your other sections• You need to recommend clear and feasible possible
pathways• You could offer 2 or 3 options for the future then
recommend a preferred option and explain why it is preferred
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Specific Tips for the Case Study
Outline a strategy for the future of the organisation
• This is the most important section• Must flow on from your other sections• You need to recommend clear and feasible possible
pathways• You could offer 2 or 3 options for the future then
recommend a preferred option and explain why it is preferred
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Don’t Forget My Marking System:
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Group WorkOR
Individual Consultation
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1. Form groups of 2-3
2. Read the Active learning case on ‘Philippine Long Distance Telephone Co.’(p. 136-138)
3. Answer review questions 1-5 for the case on p. 162
4. Report back to the group
