NIKHIL NAIR

MAC @ Dubai Mall

Insights

- Traffic into the store consisted of Local Arabs

- Store look & feel was modern and contemporary with a positioning of giving make up a factory ambience

MAC @ Dubai Mall

Insights - The trial make up zones

where cleverly concealed behind pillars to ensure privacy to the ladies who did not wish to be seen in public applying make up, yet the feel was modern and contemporary. The irony of a modern environment attempting to adhere to conservative customs

MAC @ Dubai Mall

Hidden Opps - The primary target

audience being Arabs, there was no communication in Arabic

- Vacant Opportunities to brand innovative taglines subtly prompting consumers to try the product

MAC @ Dubai Mall

Biggest Surprise

Seeing young conservative

Arab girls letting their hair

down without the traditional abbaya with MAC makeup…no better brand ambassadors for the brand

Kindly pardon poor quality of picture, a clear image would have landed me in Jail !

Apologies, I was unable to cover 5 additional locations owing to lack of time ! Thank You