SALES & RETAIL MANAGEMENTHYPER CITY

GROUP MEMBERS

• Arun alexander 1NH12MBA15

• Karthic 1NH12MBA50

• Nitesh 1NZ12MBA05

MEANING OF RETAIL

Retail is the sale of goods and services from individuals or businesses to the end-user.

Retailers are part of an integrated system called the supply chain.

ORGANIZED RETAIL IN INDIA

34%

18%

15%

8%

6%

6% clothing and textile

Consumer Durable

Food and Beverage

jewellery and watches

Home décor and Furnish-ing

Footwear

HYPER CITY

COMPANY PROFILE

It is a subsidiary of K Raheja CorpOpened in may 20062-floor 1,20,000-square-footHyper city malad was voted as the 100 shops you must visit

across the world by Retail Week

Hyper CITY provides an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment.

With the widest range of products sourced from around the world, Hyper CITY is India's favorite Hypermarket.

Mr. mark Ashman- Chief Executive Officer

Ashutosh Chakradeo- Chief Merchandising Officer

Veneeth Purushotaman-Senior VP Technology

Simon Hooper – Chief of Retail Operations

Hyper city team

Darshana Shat – Senior VP Marketing

Our Vision & Mission

TO BE AN INTEGRAL PART OF CUSTOMER LIVES, BY OFFERING THEM HIGH QUALITY SHOPPING EXPERIENCE THROUGH GREAT PRODUCTS AT EVER BETTER PRICES.

Caring For the Community

HYPERCITY’S COMMITMENT TO THE ENVIRONMENT EXTENDS BEYOND ENERGY-SAVING INFRASTRUCTURE AND DESIGN.

MARKET GROWTH

• Net loss last quarter was Rs 25 crore due to the closure of the Ludhiana outlet.

• Department store operator's sales rose 12 percent in April-June

• The inventory going up is directly helping tackle consumer demand and meet his needs

STORE TYPE

Standalone stores, stores inside malls.

Large stores with space- 50000-1.2lack sqft

New small stores - 30,000 sq ft

Big store with Big savings

• 13 stores all over India- Mumbai, Bangalore, Pune, Punjab, Jaipur.

• Royal menakshi mall – bhareghatta

• In orbit mall – white field

• Kundanahalli gate

CUSTOMER SEGMENTATION

• Segment

Supermarkets food chains

• Target Group

Price sensitive individuals

• Positioning

Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for  the widest range of products sourced from around the world

CRM

Oracle Retail Point-of-Service, Oracle Retail Central Office and Oracle Retail Back Office applications is targeted to help the 12-store hypermarket chain integrate and optimize its retail store operations and get better business insights – all this leading to enhanced customer experience

PRICING

1. Silent discounting

2. Differentiated pricing WAS and NOW pricing

3. Bundling (bulk pricing)

4. Pricing was not an attraction to the customer in hypercity.

INVENTORY MGMT SYSTEM

INVENTORY FLOW CHART

SUPPLIER

CUSTOMER

RECEIVING ORDER

STORING

STOCK

CREATE INVOICE

PAYMENT

STOCKAVAILAB

LE

NO

YES

HUMAN RESOURCES (HR) OVERVIEW

Human Resource team at Hyper CITY is knowledgeable, Approachable; provide solutions, an equal Business Partner, Trustworthy, Available and Dependable.

Hyper City's Human Resource vision is towards creating an engaged workforce through people enabling processes and knowledge sharing practices based upon the Hyper CITY value system.

Following are different Departments we have in HR:

• Manager- Human Resource

• HR- Business Partner- Store operations

• Manager- Learning & Development

• Manager- Compensation & Benefits

• Manager- Administration

SUPPLY CHAIN MANAGEMENT

• Supply chain is fast-becoming one of the core determinants of a company’s business model. Organisations are now in an era where their operating model is being defined by its supply chain functions

• Supply chain managers must both embrace and act upon an evolved and elevated role in strategy formation, leadership and value creation.

HYPER CITY SUPPLY CHAIN PRINCIPLES

1. Understanding costs

2. Visibility and transparency

3. Practice Kaizan

4. Optimize

5. Prototyping

6. Availability increases sales

SWOT ANALYSIS

STRENGHTS

1. Leader in Indian retail

2. Accomplished in all major cities

3. Excellent management team

4. Large economies of scale

WEAKNESS

1.Huge infrastructure2.Low possibility of success3.Huge operating cost

OPPORTUNITY

1. Expansion to other cities

2. Development of its own in-store brand

3. Massive advertising and brand promotion

4. Putting sound customer loyalty programmes in place

THREATS

1.Increasing competition from other retailers and store formats2.Recession in real estate and infrastructure sector3.Rising inflation for food and fuel prices

STP

• Segment Supermarkets food chains

• Target Group Price sensitive individuals

• Positioning Provide an international shopping experience

Competitors

1.Carrefour2.Megamart3.Tesco

BRANDS OF HYPERCITY

• Food & Grocery

• Home

• Fashion

• Appliances

• Sports

• Food & grocery

• Everyday

• Fresh Basket

• Waitrose

• Terzo

• Home

• Ebano

• Avorio

FASHION, APPLIANCES & SPORTS

E COMMERCE IN RETAIL

Snapdeal.Com entered into a strategic partnership with Hypercity Retail

• deliver greater assortment to a much wider consumer base

• large variety of Hypercity merchandise available

• domestic and international brands

• It includes personal care, sports & fitness, home furnishing and kitchenware

SALES PROMOTION, ADVERTISING & DISCOUNTS

• Hyper CITY Extended Warranty

• accept all International Cards

• Home Delivery

• Exchange Policy

• Gift Vouchers

• Foreign Exchange & Money Transfer

• Crossword

• Travel guru

PORTERS 5 FORCES MODEL

RETAIL SECTOR IN INDIA

• Retail Sector in India is the second largest employer after agriculture.

• Total retail sale is said to be grown to US$ 674.37 billion by 2014, from US$ 392.63 billion in 2011

• The recent wave of reforms by the Government on Foreign Direct Investment (FDI) in various sectors has created positive sentiments in the retail sector.

STAFFING/ RECRUITMENT

• Hyper city India Recruitment 2013 is recruiting for the position of Manager / Sr. Manager 

• Preferential Location of Placement - in  their subsidiaries. 

• Compensation Packages/ Scale of Pay/ Pay Structure - Not Negotiable

• Desired Standards/ Norms of Eligibility - MBA (Marketing)

Website-Hypercity Recruitment 2013-2014, Jobs, Vacancy, Openings, Career, Exam | Recruitment 2013-14, Bank Recruitment 2014 http://recruitment2013info.blogspot.com/2012/09/hypercity-recruitment-2013-jobs-vacancy.html#ixzz2ie5xWhal

ISSUES IN HYPERCITY

• Many billing counters but few are actively working

• Display price doesn’t match with the tag price during scaning

• Non availability of some materials.