How we selected Sitecore

Selecting a new CMS

Date: November 7 2012

fredag 7. april 2023

Terminalen: a nationwide multi brand dealership chainwww.terminalen.dk ▪ www.jaguarlandrover.dk

2


Bayern AutoGroup: The largest BMW/MINI dealership chain in Denmarkwww.bag.dk

3


Importer of Jaguar in Scandinaviawww.jaguar-cars.dk ▪ www.jaguar.se ▪ www.jaguar.no

4


Importer of Land Rover in Scandinaviawww.landrover.dk ▪ www.landrover.se ▪ www.landrover.no


Importer of Hyundai in Denmarkwww.hyundai.dk

Handling online activities locally caused a patchwork of systems and external partners (2011)

Hyundai.dk

CMS: Umbraco

Fab:it

Analyse: GA

SEM: Outrider

eCRM: Globase

Daglig drift: Hyundai

Teknisk support: Kraftværk

Reklamebureau: Mindshare

Terminalen.dk

CMS: Drupal

Guava

Analyse: GA+Adform

SEM: Intern GA konto

eCRM: i CMS

Daglig drift: Graphic House

Teknisk support:Graphic House

Reklamebureau

Landrover.dk

CMS: TYPO3

Curanet

Analyse: GA+Adform

SEM: Intern BCI

eCRM: Zoomio

Daglig drift:BCI

Teknisk support: Masters

Reklamebureau: Masters

Landrover.no+se

CMS: Alterian

Landrover

Analyse: GA (UK)

SEM: Landrover UK

eCRM: Zoomio (Wunderman

UK)

Daglig drift:Landrover UK

Teknisk support: Content (UK

bureau)

Reklamebureau: Landrover UK

Jaguar.com/se

CMS: Alterian

Jaguar

Analyse: GA (UK)

SEM: Jaguar UK

eCRM: Jaguar UK

Daglig drift: Jaguar UK

Teknisk support:Jaguar UK

Reklamebureau: Landrover UK

NC.dk

CMS: Typo3

CMSHouse

Analyse: GA (UK)

SEM: N.a.

eCRM: N.a.

Daglig drift: NCG

Teknisk support: CMS house

Reklamebureau: N.a.

Bmwshoponline.dk

CMS/E-commerce: Magento

Magentohotel.dk

Analyse: Ingen

SEM: N.a.

eCRM: N.a.

Daglig drift: Magtools/Shopbi

z

Teknisk support: Magtools/Shopbi

z

Reklamebureau: Magtools/Shopbi

z

CMS

Hosting

Analytics

SEM

eCRM

Operation

Tech support

Online agency


Centralization or decentralization?

8

• The technical set up will be simplified to avoid the handling of many different online platforms

• Lower online spending as a result of fewer systems and external partner relations

• One online platform for all makes re-use of components and joint functionality possible

• Developing components that can be use on more than one site also means a higher spend on the single component – and hopefully a better usability in the end

• Every company/website should be able to choose its own technical platform to support the specific need of dealer websites and importer websites

• Developing components and new features to a single website can be done at a faster pace and much more dynamic

Simplicity and shared functionality will reduce overhead and secure better websites

Handling online activities locally results in a speedy and agile development process


Draft of a future dealer websiteFront page shows core functions and focuses generating leads

9

Campaign slider (video, targeted

content, inspiration)

Top models and brands will lead the user to search and

configuration

Footer (about us, PR, top menu, find

dealer)

Targeted content

Login to My SiteTop menu with focus

on core functions

Other components on the site

ILLUSTRATION


Simplifying the technical set upRe-use of components and functionality. Organizational synergies.

11

Hyundai.dk Landrover.dk/se/no Jaguar.dk/se/no Terminalen.dk Bmwshoponline.d

k Bag.dk Jaguarlandrover.dk Leasingzonen.dk NC.dk

CMS

Hosting

Analyses

SEM

eCRM

Operation

Tech support

CMS + E-commerce platform

Hosting partner

Google Analytics +Adform

SEM and SEO

eCRM platform

NCG Online

Technical partner

Importer websites: Dealer websites: Other websites:

• Simplified technical set up• Fewer partner relationships• Joint online efforts with clearly

defined rolls for each sites• Synergies in both operations

and in the development of new components and features


One partner fits all

12

Technical tasks must be centralized and one joint partner appointed:• Implementing web design• Developing and implementing IA• Operation and support

One IT and design partner for all websites in NCG on a joint technical platform

Importer websites share IA, but have unique design according to brand CI

Dealer websites share IA, but have unique design and ToV

All sites share the same technical platform


What we were looking for in a new CNS

13

Content Support rich media for inspiration and campaigns Support functionality such as ”My Site” and search Logistics and transactions in an e-commerce solution Automated workflows Roll based access

System integration Car manufacturers content and services Use car database eCRM Axapta og MOSS integration Micro sites/marketing sites Sociale components og social websites Affiliates (e.g. Bilbasen)

Sales tools Advanced product configurator based on multidimensional data My Site – user login og profile Campaign management (promotions and after sales campaigns) Targeting (eCRM) Tracking og raporting SEO

Customer Service Support various contact point such as chat, phone, email


Content Management Systemer – Market reviewFocusing on mid market .NET baseed CMS, preferably open source

14

CMS selection criteria: Interaction between IT and technical CMS competences that the IT integrator recommends Mid market CMS med wide range to secure access to the best practice regarding development Baseed on .NET Re-use of existing components and functionality

EPIServer- Attractive prices- High quality- .NET

Fatwire- Innovativ- Stærk funktionalitet- Udfordring på usability

Sitecore- Høj brugervenlighed- Stor vifte af produkter- SharePoint connector

Open Text- Enterprise CMS- Integration to SAP- Wide range of products

Joomla- Core CMS functions- Open Source,

PHP/MySQL

Umbraco- Danish CMS with

international reach udbredelse

- Open Source- .NET

Umbraco

Ente

rpri

se

Mid

m

ark

et

Microsoft MOSSOpen Text

FatwireSitecoreEPI-server

Umbraco

Joomla

Open Source Licens


Going through a pitch with the top 5 suplliers. The project was scoped and prices negotiated.

15

Online strategy approved

Business requirements

Prequalification and selecting

Negotiation

Board of Director approvement and high level project plan

Rating af IT løsning Vægtning Kraftværk Adapt Alpha SolutionsOverblik og forståelse

Overblik og forståelse for opgaven 10,0% 1,8 4,0 4,0Teknisk forståelse 10,0% 3,3 3,0 5,0Brug af standard komponeneter i løsningen 10,0% 2,3 3,0 4,0

LøsningDataudveksling 10,0% 2,7 3,0 4,0Skalerbarhed 10,0% 1,5 3,0 4,0Fremtidige udvikling og vedligeholdelse 10,0% 2,0 3,0 4,0

Ressourcer og erfaringerKrav til involvering fra kunden 5,0% 2,0 4,0 3,0Menneskelige ressourcer 5,0% 3,3 3,0 4,0Erfaringer med lignende løsninger (referencer) 5,0% 3,8 3,0 5,0

Risiko og deadlineRealistisk risikovurdering 5,0% 3,3 4,0 4,0Overholdelse af deadline 5,0% 2,8 3,0 3,0

Økonomisk status og prisØkonomisk Status 5,0% 2,5 4,0 4,0Pris 5,0% 2,5 2,0 3,0

Subjektiv vurderingSubjektiv vurdering 5,0% 2,0 3,0 4,0

35 45 55

Total 100,0% 2,4 3,2 4,0








35 45 55

Total 100,0% 2,4 3,2 4,0








35 45 55

Total 100,0% 2,4 3,2 4,0

http://www.alpha-solutions.dk/

Line HeimerOnline ManagerMob 42 14 11 53E-mail [email protected]

Thank you

Education

How we selected Sitecore