UNIVERSITY OF TECHNOLOGY AND MANAGEMENT

SHILLONG, MEGHALAYA

WORKBOOK

FOR

DIGITAL MARKETING INDUSTRIAL TOUR TO DELHI

6th February, 2017- 14th February, 2017

Name: ANUP KUMAR ROY

Roll No: R090115001

BACHELOR OF BUSINESS ADMINISTRATION

(DIGITAL MARKETING)

BATCH -2015-18

Personal Details of the Student

Name: ANUP KUMAR ROY

Date of Birth: 31.05.93

Father’s Name: ARUN KUMAR ROY

Mother’s Name: RUNU BALA ROY

Permanent Address: VILL/P.O: CHANNIGHAT, DIST: CACHAR P.S: DHOLAI CITY: SILCHAR ,PIN: 788120 STATE: ASSAM

Personal Phone No: 9436710484

Parents Phone No: 9401927495 ICE* _________________

Blood Group: B+

Any Specific Ailment:

Medicines being taken for the ailment __________________________________

Allergic to Medicine (if any) ____________________________________________

*[In case of emergency call this number]

My Perception of knowledge which I would like to derive from this Industrial Tour…

Industrial Tour Is an important activity in a professional course like BBA-Digital marketing /Engineering programs that contribute the achievement of various essential learning outcomes and program objectives.

Industrial tour help me to achieve the following…

Practical Insight how the companies work Understand how does the product of the plant interfaced to the word Interaction with technical experts to gain insight knowledge on

production concepts

Day 1 (7 February, 2017): Visit to DIGNITAS DIGITAL, DELHIARRIVAL TIME: 3:30 PMBRIEF OF DIGNITAS DIGITAL: Is a global Digital Advertising Agency , Dignitas Digital is an award winning full-service digital agency based out of new Delhi , India. Dignitas digital core competencies are digital marketing and Technology solutionsDignitas Digital is a full-service Digital Agency with its Core competence in all forms of Digital Marketing, Web and mobile applications including but not limited to Website Development, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Management, Email Marketing, Mobile phone Advertising iOS Development, Dignitas Digital is a full-service Digital Agency with its core competence in all forms of Digital Marketing, web and mobile applications including but not limited to Website Development, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Management, Email Marketing, Mobile phone Advertising iOS Development, Android Development, Custom Web Applications, Ecommerce Website Development and Internet of Things (IOT). Dignitas Digital (DD) was founded with the vision of making advanced digital technologies affordable, by Ivy-League alumni from the University of Pennsylvania. Having worked in the field of advanced digital marketing and technology in the American markets with for clients from a variety of industries (healthcare, marketing, retail, sales, luxury appliances, computer hardware, printing, fitness, entertainment, fashion, education, pharmaceutical etc.) , including Fortune-100 companies, they decided to share the wealth of their knowledge and experience to help other small and medium businesses around the world grow digitally and on the internet in order achieve unforeseen success and ROI by reaching a completely new domain of unexplored audience/customers. We hire the most talented and enthusiastic individuals in our team. We are experts at what we do and we know the web as the back of our house. We believe in making relationships with our clients and turn their visions into reality - helping them achieve greater heights in terms of success and revenue.Specialties:Web Development, Social Media Management, Digital Marketing, iOS App Development, Web Applications, Digital Solutions, e-commerce Websites, Web Design, SEO, SEM, SMO, Android App Development, Online Advertising, Software Development

Photo Gallery Of Dignitas Digital:

Some specific question which could be asked from Conducting Official of Dignitas Digital:

1. Who is the competitor of Dignitas Digital?Ans: Dignitas Digital competitor are

InMobi Omlogic Red Cube Digital Media Digitsu India

2. What are the skill needed for a career in Digital Marketing?

Ans.

Creativity Intellectual Curiosity Analytic and data-driven metrics Passion Ability to execute

3. Dignitas Digital Advertising Cost by Industry?

Ans :

Industry CPM CPC

Automotive Rs 10 3

e-Commerce Rs. 15 7

Education Rs. 3 0.50

Technology Rs. 20 0.40

4.What are the work of Dignitas digital?

Ans:

SEO( Search Engine Optimization) Search Engine Marketing (SEM) Content Creation Social Media Marketing E-Marketing Digital Display Advertising Mobile Marketing Viral Marketing Web Analytics (Google) Conclusion

5. What are the scope of Digital marketing in today’s world?

Ans. The future scope of Digital Marketing Industry will be determined by ideas and development that call for the seamless interworking of mediums. It’s that simple the future of digital marketing will be rooted in how marketers and plat forms create ways for new and traditional media medina media to play together.

2 nd Day 9Feb: 2017 Visit to OMLogic Consulting Pvt Ltd, DelhiArrival Time: 9AM

Brief Of Omlogic : It Founded 2007.Omlogic consulting is India 3rd largest online marketing company It's unique and a holistic approach to online marketing ensures that its customers get the best possible returns on their online marketing investments. Unlike most other online marketing firms, OMLogic works with its customers as its partners and treats online marketing as a core and an integral part of its customer's business. It starts its customer engagement by first understanding its customer business thoroughly and then by creating a customized online marketing strategy.Location: E-29 Harsha Bhawan , Middle Circle ,Connaught Place, New Delhi-110001 ,India Interaction with CEO of Omlogic CEO of Omlogic is Kapil Gupta. It was great interaction with CEO of the Omlogic . He said all about their company and also the growth of the digital marketing in India.

Specialties: Web Development, Social Media Management, Digital Marketing, iOS App Development, Web Applications, Digital Solutions, e-commerce Websites, Web Design, SEO,SEM, SMO, Android App Development, Online Advertising, Software Development

Photo Gallery of Omlogic office :

Mr. Kapil Gupta Founder and CEO of Omlogic

Some specific question which could be asked from Conducting Official of Omlogic….1.Who is the Competitor of Omlogic ?

Ans. The Competitor of Omlogic are- WebChutney BC Web Wise Social Media India Aliva Now Blue Digital Avignyata Inc Wind Chimes Communication Flea Global iStrat

2. What is the main objective of Omlogic?Ans. The main objective of Omlogic is to develop digital marketing and helping new business to be online or digital

3.How many branches of Omlogic have in India ?Ans: Omlogic have only one branch in India that is New Delhi, India.They service all over world.

4. What are the marketing strategy of Omlogic?Ans: Marketing Strategy of Omlogic Company are

Think Create /Content Execute

Spread Prograde

5.What is the product of Omlogic?Ans. Omlogic has been in the business of helping brand leverage digital media by creating unique engage avenues for the brand most of it is focused leveraging platform like, Facebook, twitter, Instagram, YouTube etc. and creating individual. Omlogic best while working as a service company to provide best digital ROI to brand.

6.Why company should be investing more in online ads?Ans: A 2016 report by technology research specialists Gartner Inc. state that digital strategies such as mobile marketing and social media will influence at least 80% of consumers spending in the near future that should be reach enough for company to take a closer look at the top six reason why business are proceeding more and more at their annual budget into digital space.