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"How to Rock the Social Interwebz" featuring Karen Schulman Dupuis (Manager, Business Development, ICT Venture Services Group). Using social media to build your brand, your business, your life -- can be chaotic and overwhelming! Understanding the latest trends in social media and knowing what works for you and your business can be a difficult task. Every year social media substantially increases its presence within businesses, organizations, and thought leaders. So why is it important to stay up-to-date, and understand the latest online social media trends, tools, and applications? For many start-ups this is what you need to be thinking about to grow your brand awareness and build your markets!
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Social Media for Startupshow to rock the social interwebz
with @karensd
http://webtreats.mysitemyway.com/
oopsit’s not about the numbers
see, I wasn’t lyingnothing on twitter dies…
wait, what did you just say?well, the numbers aren’t all bad…
~@karensd
“It’s not about the numbers.”
FOMO
https://www.flickr.com/photos/ryanrasmussen
1.
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between
organizations, communities, and individuals. !
!
In other words, you don’t do social media…
you are the social in social media.
~ Anne Morrow Lindbergh, Gift from the Sea
“Good communication is as stimulating as black coffee and just as hard to sleep after.”
2.
a picture paints a thousand words
• big data visualizers
• infographics
• memes
~Walt Disney
“Of all of our inventions for mass communication, pictures still speak the most universally
understood language.”
~Dr. James McQuivey (Forrester Research)
“1.8 Million Words”
(the value of one minute of video)
~Seth Godin
“Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful
habits.”
5.
~Adam Carolla
“The podcast is as old as two people talking on street corners”
6.
~@karensd
“…to what end?”
~Gary Vaynerchuk
“When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing
the sprint. They're not worried about lifetime value and retention. They're
worried about short-term goals.”
do your homeworkyou didn’t think you were going to get off easy, did you?
get strategicyah, more homework
it’s all about you and your business, babyand the other 299,999,999 users
Twitterfind your community, and there’s a community for everyone
Facebookyour living room, not your office
Google+ignore this platform at your own peril
tools
the homework never ends
one tool to rule them all (and it’s a Canadian startup!)
Tweetdecknative Twitter app
caveats
Say no to coffee….
…instead get crystal clear.
take the time to learn. then start.
good luck!
Resources
• http://mashable.com/guidebook/twitter/
• http://mashable.com/guidebook/facebook/
• http://www.slideshare.net/danodigital/develop-your-digital-roadmap-tech-leadership-conference-2011
• Curator’s Code: http://curatorscode.org/
• Beth Kanter’s blog: http://www.bethkanter.org/
• Feed.ly, RSS Reader: http://feedly.com/
• http://www.marsdd.com/mars-library/the-data-visualizers/
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