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How to learn more about linkedin is the key focusing area. Here you can easily know how to learn to use linkedin in a better way for promoting your business.By going through the slides you will learn linkedin for company pages.
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FOR BUSINESS
About..
Worlds largest professional networkWith over 300 Million membersAnd connected over 200 countries around the globe.
Mission : “CONNECT THE WORLD’S PROFESSIONALS TO MAKE THEM MORE PRODUCTIVE AND SUCCESSFUL”.
Through Linked.in we get access to People, Companies,Jobs, Updates & Insight.
Started By Reid Hoffman In 2003, while it was officially launched on 5th May’ 2003.
C.E.O. : Mr. Jeff Weiner
Team of Linked.in consists of Highly Professional Executives from Companies Like
Which makes them the World’s Largest Professional site.
Services offered :1. Advertising : Help reach targeted
audience for as little as $10 per day.2. Business Services : Which helps Featuring Company’s website, Helps Small Business Grow and Prosper.3. Blog Services : Helps feature Company’s or Personal Blogs to a mass audience.
MORE
Have over 300 Million users, if we diversify: 18 Mn+ users – India 7 Mn+ users – Canada2 Mn+ users – South Africa3 Mn+ users – Australia1 Mn+ users – UAEHowever highest contribution is of USA :74 Mn+ users
Comes in Multiple Languages as well as profiles can be translated into several languages, to be precise 19 Languages
Reaches to:Business seeking EmployeesBusiness to Individuals or CustomersIndividual seeking Employment.
Also hosts 1.6 Million Groups which are sources to Jobs and gives us info about different Companies and their Employees
It has Pages of Small Entrepreneurs to Fortune 500 Companies.
Also, Gives Recruitment solutions used by over 85 Fortune 100 Companies, Even facilitates Marketing Solutions, Sales Solutions for Companies & Organizations.It can be Accessed on: ….Androids ….BlackBerry ….Windows IOS
“A VERY USEFUL TOOL FOR NOT ONLY NEW OR SMALL ENTREPRENUERS BUT ALSO FOR LARGE COMPANIES”.
Company PageIt helps us learn more about the Company, their Business, Brand, Products, Services and Even Job Opportunities.
It helps grow Company’s network and even highlight their Expertise of the Business or Content.
Also features the Employees, Followers from the prospective of who’s viewing the page, and people who view through them,
Which are known as Second Degree Connections.
Helps create links in the industry quickly.
Can also be shared on
It can be created as follows
P.S. – Personal account in mandatory for opening a company page and the name should be unique.
Description of the company can be given in 250- 2000 characters.
COMPANY PAGE CONTAINS
• Company’s logo.
• Back ground image.
• Activities through links.
• Location of head office.
• In depth information about products ; services of company ;
insights ( follower, employee, page and carriers).
• Clickable banner; links to recruiters and video.
PRODUCTS AND SERVICES TAB
• Getting started.
• Selecting category.
• Naming a product/service and providing an image of same.
• Description of product/service.
• External url.
• Adding promo Offers.
• Publishing and recommending.
• Creating target audience.
INSIGHTS TAB
Employee insights
Follower insightsPage insights
Basic Business Business Plus ExecutiveLinked in
Premium
ACCOUNTS
RECRUITERS AND TALENT FINDER
SALES NAVIGATOR AND SALES EXECUTIVE
BASIC
SALES BASIC
SALES PLUS
SALES EXECUTIVE
YOUR ACTIVITY TEAM ACTIVITY
PROJECT ACTIVITY
JOB ACTIVITY CLIPBOARDS
LINKS AND PURCHASES
UPDATES
Why Marketing on ?45% of the decision makers of companies are in LinkedIn. To increase Brand name.To Launch a new product/service for Targeted audience. To see New Clients & Opportunities.
How to do that ?Just update or share on your company profile HOME tab or Use Group Discussion. 2 Promoting Ways
To your targeted audience
To all Followers
Why advertising & where one canfind the ad?B2B business.To find new job profile for company.
SEE
ADS IN top below
home tab
Right hand side
Below the page
How to create ad?Use the url adspecs.liasset.com
or
Click on company Home Click on EDIT
Click on Promote page with LinkedIn
Ads
The page look like
Process to create adCreate Ad campaign Targeting Campaign
Options Checkout
Targeting
Location Company Job title School Skill Group gender age
CAMPAIGN CPC/BANNER TOTAL BUDGET CHECKOUTPAYMENT
SOME IMPORTANT POINTS FOR INCREASE THE VISIBILITYUse best searched keyword in company profile and in
description.Use url in web page and ask your employee to add the
webpage in in their contact info.Ask your employee to follow you, share and comment
and take part in the discussion and also can start discussion.
Ask your star employee (CEO, MD..) to recommend your company.
Include images and videos to your post.Increase of followers number will help to increase search
result.Share your update to a specific audience to get focused
result.Look your competitor company & learn their strategies.Use some breaking news, interesting news, personnel
suggestion for others.Share your company’s blog.Use other language options to view the page or translator
to impact internationally.
USE INSIGHTS TO ANALYZE It is the default tab when you create a page in LinkedIn.Some categories are I. Summary detailsII. All demographicsIII.Page insights
SUMMARY INCLUDESTOTAL
FOLLOWSIMPRESSION
LAST UPDATES
UPDATE ENGAEMENT
NEW FOLLOWERS
ALL DEMOGRAPHICS INCLUDESCOMPANY
SIZE EMPLOYEE RELIGION SKILLS GENDER
PAGE INSIGHTSPAGE VIEWS / UNIQUE
PAGE VIEWSPRODUCT & SERVICES PAGE
CLICKS
PRODUCT &SERVICES
HOME VIEWS
HIRING TALENTSThere are 2 ways of hiring talents in LINKEDIN.
i. LinkedIn recruiter
ii. Post jobs in career (we should have gold membership)
LINKEDIN RECRUITER
POST A JOB IN CAREER
THEN FOLLOWTHE
INSTRUCTIONS
YOU CAN CHOOSE FREE OR PAID POSTS FOR THE JOBS.
MANAGE JOBSHere admin can analyse the job applicants
GO TO REPORTS
JOB ANALYTICS
APPLICATION
PROFILE SEARCH
USE ADVANCE TAB TO USE
PROFILE SEARCH
USE GROUP CONVERSATION
CHECK SIMILAR SKILLSETS
CHECK PREVIOUS JOB PROFILE
USE YOUR 2ND AND 3RD CONNECTIONS ALSO
CREATE MORE CONNECTIONS
ENGAGING WITH FOLLOWERS• Company followers are very important from human resources and marketing
perspective.• As the number of followers grows we are able to target specific audience based on
their demographics.• We can develop “Targeted Audience” on LinkedIn on the condition we have
minimum of 100 followers.• In order to build relationship with multiple followers we need to build content in
various forums to build Trust, Credibility and Relevance.
To Keep Existing Followers Engaged:• Break news.• Provide Incentives for following your page.• Promote jobs in your page.• Provide with e-book Links, webinar links, etc.
SERVICE PAGE BUILDING Requires Requesting Recommendations for followers. Follow other accounts of your followers like twitter to gain insights on your followers. Always check with follower feedback. Monitor follower insights.
CO-ORDINATION OF THE COMPANY PAGE Requires participation of various employees to meet objectives. Updates should not overlap or compete with each other. On posting specific updates always ensure the specific teams are
available and ready to answer the queries of the audience.
SOCIAL MEDIA POLICY Before launching the company page we need to preview the employee profiles
to make necessary adjustments because employees form are vital part of our BRAND.
Offer Engagement Guidelines- Guidelines include: Specifying which platforms are allowed. Proper approval process for company updates Maintain Honesty, Integrity and Professionalism. Maintain Confidentiality of information. Monitoring Use.
INTEGRATING WITH WEBSITES AND OTHER PLATFORMSLinkedIn has some easy to use tools(Plug-Ins):http://developer.linkedin.com/plugins SHARE BUTTON: Enable users to share your website with LinkedIn’s professional
audience, and drive traffic back to your site.
COMPANY FOLLOW BUTTON: Make it easy for prospective customers, job seekers, and business partners to engage with your company .
MEMBER PROFILE PLUGIN: Bring LinkedIn member profiles to your site to help users discover common professional connections.
COMPANY INSIDER : Show users customized information, including who in their network works at a particular company, and the list of new hires and job changes at the company. Users can also follow a company with one click to track news and insights.
CONCLUSION Complete company page
Upgrading
Generate recommendations
Career tab compatibility
List your peers
Little drops of water, little grains of sand, make the mighty ocean and the pleasant land........
Networking is Everything
Thank you