Internationalizing a product is

not easy. Should be analyzed

variables than you want to

export and company

The challenge for an entrepreneur to insert

your company and products in international

markets, goes far beyond selling abroad

through contacts with importers or making

sporadic sales.

To export a product you must have a long-term

vision.

involving all functional areas of the company,

requires dedication, enthusiasm and prepare to

become a successful exporter ..

This should be complemented with an

entrepreneurial spirit engaging with creativity

and professionalism, keeping in mind what

their strengths and weaknesses and

opportunities and threats are.

To learn how to export a product should be clear that

the phase of preparing a product for export is

critical. You should expect to have to apply some

degree of adaptation of a product to be sold

outside the domestic market before you make your

first sale. Do not go out and start selling.

Consultation potential, wholesalers, agents clients,

embassies, etc. to determine the best strategy to

sell your products in the overseas market.

Study competitive products in the country in

which you want to do business is a great way

to focus on what works in that market. If you

can not visit the country and browse the

shelves yourself, contact people there and

see if they can tell you which products are

comparable to yours.

Meanwhile, take a

sample of the

product you wish to

export and s Travel

Checklist:

Sure, sounds great to you, but what does it

mean in the target market? Find out

beforehand. If you do not, you'll end up with a

fiasco like the one I had when they presented

the Chevrolet Nova in Venezuela, regardless of

the similarity between Nova and "no go".

What do the colors in the country of

destination? In some countries the vibrant

colors or red means "warning" or "danger" but

in China means good luck. A black packaging

with gold-tone or silver conveys elegance and

sophistication in some countries, while in

others, as in parts of Africa, suggests death.

Even if your designs have been verified to be

sold in your country, expect to start again

when it comes to market abroad.

Apart from the color choices, your illustrations

or graphics need to be appropriate, attractive

and understandable to the end user. If there is

any way you can get feedback about the design

of your container from real consumers in your

target market, do. What would buy based on

how it looks? For example, if you put a smiley

face in your package, but buying that

particular product is taken very seriously in the

target country, is it offensive? And if you want

to sell your products in shops that use barcode,

I adding it will be essential.

The size can be perfect in your country, but

too in Japan, where the average family size is

smaller. One burger can feed an American, but

the same burger sold in France could be a

lunch for two or have to be thrown away. If

you waste too much of your product, it is not

economical or convenient for your consumer,

so do not buy it.

Indicates the weights and measures in your

tags, according to local standard measures.

The metric system is considered the global

standard, but you should confirm this.

In Canada a label in French and English is

required. In Finland one Swedish-Finnish label

is required. Most Middle Eastern countries

require labels in Arabic and English. For some

destinations, the first order, or delivery of test

requires only one ticket on the outside of the

package in the language of the importing

country. Generally, the sticker must show the

name and address importing agent, the weight

of the package in the standard sizes of the

country, a legend and the expiration date.

Beware the cultural significance that

represents the number of units you include in a

box. Some countries, particularly in the east,

consider 7 as lucky and unlucky 13. In Japan, 4

is the symbol of death, so pack four units will

be the death of export adventure. Every time

you have a box with a relatively small number

of products, check if their number is not

considered unlucky in the overseas market.

A picture is worth a thousand words. When

Americans read the word PIZZA in a box, they

know what's inside. But maybe in other parts

not equal. Keep this in mind when you develop

the packaging for international sales. The

illustrations are good, photos in two colors

look good, but four-color photographs show

what it really is. I put yourself in the shoes of

the buyer, if you know you are buying, why do

you do it?

If your package is stuck in the past in your

country, do not think you can export it.

Customers around the world appreciate

innovation and technology. Do not disappoint

your customers. Stay informed about the latest

and best in terms of packaging.

This is where live some months in a foreign

country really pays to know how to do things

local and they need to do better. You may find

that if you change the speed of a kitchen

blender, a food dish in China can be done more

quickly and easily. Before doing business in a

country ask how people spend their time

there? What are your favorite foods? How to

clean their homes? How do laundry?

If the cable of your product does not meet

electrical standards of your target market,

have all sorts of problems, especially if you've

already sent the unacceptable product. Check

global standards.

Anticipate what is needed to meet these

commitments in the global and local markets. Can it

be done? If so, trace logistics from start to finish and

determines who is responsible. If not feasible, then

do not offer it.

Moisture, high energy costs, poor water supply,

extremely high or low temperatures, poor

infrastructure, this may affect the

maintenance of your product in the new

market. If you can not adapt your product to

environmental conditions, you may have to

choose another market. If no roads to

transport your product, you will not get

anywhere.

To sell a product in retail stores or anywhere,

some countries require a statement indicating

where the product was manufactured. Check

with your potential customers, wholesalers,

agents, embassies and logistics specialist if

required by law before exporting the country

that want to do business.