How To Create Content Strategy

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Content marketing plan

• Content marketing plan needs to be better than ever for 2017

• Content marketing helps businesses get reliable and cost-effective

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Steps for creating a content marketing strategy

• Define your goal• Conduct persona research• Run a content audit• Determine a content management system• Determine which types of content you want to create

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Define your goal

• Know your goals before you begin planning

• You'll have an easier time determining what's best for your strategy

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Conduct persona research

• By knowing your target audience, you can produce more relevant and valuable content

• That they want to read and convert on

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Run a content audit

• Review your content marketing efforts and the results from it from the last year

• Figure out what you can do differently in the upcoming year and set new goals to reach

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Determine a content management system

• Have a system in place where you can manage your content

• A few vital parts of content management include content creation, content publication, and content analytics

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Determine which type of content you want to create

• Some of the most popular content formats are :

Blog postsEbooksInfographicsVideosPodcasts

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s

Thank You!!!

https://www.youtube.com/watch?v=vPesJ1oIeVk&t=15s