online branding and selling

A Quick Guide to Digital Marketing

what is digital marketing?

great products digital media Happy Customers

questions we need to answer

1. What will this medium do

to my brand?

2. What is the role of this

program to my brand?

3. What do I get out of this?

what the experts think

The new information technology, Internet

and e-mail, have practically eliminated

the physical costs of communications.

Peter Drucker

what makes digital marketing different?

personal computers mobile devices

what are the online marketing tools?

product life cycle

how to mea$ure

common kras and kpis

• Traffic• Revenue• Conversion• Subscribers• Fans• Followers• Click Through Rates (CTR)

how online marketers bill their clients

•CPC•CPM•CPA

case study

online branding and selling

A Quick Guide to Digital Marketing