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BECOME A SEO SPECIALIST & JOB PROFILE Learning IT Courses Has Never Been This Easy www.ITLearnMore.com Everything to BOOST your IT Career - Free Training Courses, Practice Exams, Interview Questions, Jobs, Career Guidance and more

How to Become a SEO

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Page 1: How to Become a SEO

BECOME A SEO SPECIALIST & JOB PROFILE

Learning IT Courses Has Never Been This Easy

www.ITLearnMore.com

Everything to BOOST your IT Career - Free Training Courses, Practice Exams, Interview Questions, Jobs, Career Guidance and more

Page 2: How to Become a SEO

WHAT IS SEO

Search Engine Optimization (SEO) can be defined as the process of affecting the visibility of a website or a web page in a search engine's natural or un-paid (organic) search results.

An SEO specialist will play a crucial role in improving a company’s organic search results.

The professionals target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Page 3: How to Become a SEO

ROLES OF SEO SPECIALIST

Search Engine Optimization (SEO) marketing specialist plays a variety of roles. 

Researchers - identify relevant key words. Writer - drafts optimized copy. Analysts - study algorithms and recommend best

practices for improved search engine rankings.

Page 4: How to Become a SEO

SEO TASKSManage search engine marketing (SEM) campaigns on

Google, Yahoo and Bing.Maximize return on investment and analyze data to

identify trends.Make recommendations to optimize the trends.Monitor industry changes, manage and refine SEO

strategies.Execute optimization tactics, improve website structure,

page construction, keyword lists and SEO copywriting.Translate data such as web analytics into

recommendations and act on them.

Page 5: How to Become a SEO

RESPONSIBILITIES

Manage and measure the success of SEO campaigns.Prepare reports, perform site audits and compile best

practices documentation, eliminate duplicate content.Develop keyword strategy, baiting and link building.Architecture improvement, usability and website design,

website ranking analysis.Expertise in  in both online and offline SEO techniques.

Page 6: How to Become a SEO

SEO TECHNIQUES White Hat SEO Black Hat SEO Search engines recommend

as part of good design Conforms to search engines’

guidelines Produce results that last a

long time Content indexed and ranked

by a search engine similar to what is provided by user

Makes content easily accessible to the spiders

Search engines doesn’t approve

Attempts to improve rankings in un-approved ways

Eventually lands in either temporarily/permanent ban.

Uses text hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.

Cloaking- gives a different page.

Page 7: How to Become a SEO

SKILLS REQUIRED Effective data analysis and application of critical-thinking.Understanding of e-commerce systems.Comparing and recommending software systems for

specific tasks.Evaluate traffic, product offering, content, design, landing

page quality, security. Payment options, shipping options and demographics of

prospective customers when determining keywords and campaigns.

Page 8: How to Become a SEO

NEED EXPERTISE IN

Working with keyword tools such as Google, Word Tracker, Keyword Discovery, etc

Knowledge of HTML/CSS and website administration.Proficiency in MS Excel, PowerPoint, and Word.Website analysis using a variety of analytics tools

including Google Analytics besides internal reporting tools.

Knowledge of pay per click (PPC) programs.Optimizing data gathered from both organic and paid

sources.

Page 9: How to Become a SEO

SEO AS CAREEREducation in computer information systems (CIS),

business or marketing is required. An associate’s degree in CIS is needed in case of

interest in coding and designing optimized websites.Demand for SEO professionals is expected grow rapidly,

as these marketing specialists are required by the firms to continue to generate awareness and attract new customers.

Web development companies, advertising agencies and new media firms besides corporations ranging from consumer goods manufacturers to business service providers all employ SEO specialists.

Page 10: How to Become a SEO

Contact Us:

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Page 11: How to Become a SEO

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