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BECOME A SEO SPECIALIST & JOB PROFILE
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WHAT IS SEO
Search Engine Optimization (SEO) can be defined as the process of affecting the visibility of a website or a web page in a search engine's natural or un-paid (organic) search results.
An SEO specialist will play a crucial role in improving a company’s organic search results.
The professionals target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
ROLES OF SEO SPECIALIST
Search Engine Optimization (SEO) marketing specialist plays a variety of roles.
Researchers - identify relevant key words. Writer - drafts optimized copy. Analysts - study algorithms and recommend best
practices for improved search engine rankings.
SEO TASKSManage search engine marketing (SEM) campaigns on
Google, Yahoo and Bing.Maximize return on investment and analyze data to
identify trends.Make recommendations to optimize the trends.Monitor industry changes, manage and refine SEO
strategies.Execute optimization tactics, improve website structure,
page construction, keyword lists and SEO copywriting.Translate data such as web analytics into
recommendations and act on them.
RESPONSIBILITIES
Manage and measure the success of SEO campaigns.Prepare reports, perform site audits and compile best
practices documentation, eliminate duplicate content.Develop keyword strategy, baiting and link building.Architecture improvement, usability and website design,
website ranking analysis.Expertise in in both online and offline SEO techniques.
SEO TECHNIQUES White Hat SEO Black Hat SEO Search engines recommend
as part of good design Conforms to search engines’
guidelines Produce results that last a
long time Content indexed and ranked
by a search engine similar to what is provided by user
Makes content easily accessible to the spiders
Search engines doesn’t approve
Attempts to improve rankings in un-approved ways
Eventually lands in either temporarily/permanent ban.
Uses text hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.
Cloaking- gives a different page.
SKILLS REQUIRED Effective data analysis and application of critical-thinking.Understanding of e-commerce systems.Comparing and recommending software systems for
specific tasks.Evaluate traffic, product offering, content, design, landing
page quality, security. Payment options, shipping options and demographics of
prospective customers when determining keywords and campaigns.
NEED EXPERTISE IN
Working with keyword tools such as Google, Word Tracker, Keyword Discovery, etc
Knowledge of HTML/CSS and website administration.Proficiency in MS Excel, PowerPoint, and Word.Website analysis using a variety of analytics tools
including Google Analytics besides internal reporting tools.
Knowledge of pay per click (PPC) programs.Optimizing data gathered from both organic and paid
sources.
SEO AS CAREEREducation in computer information systems (CIS),
business or marketing is required. An associate’s degree in CIS is needed in case of
interest in coding and designing optimized websites.Demand for SEO professionals is expected grow rapidly,
as these marketing specialists are required by the firms to continue to generate awareness and attract new customers.
Web development companies, advertising agencies and new media firms besides corporations ranging from consumer goods manufacturers to business service providers all employ SEO specialists.
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