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How is strategic planning carried out
at different levels of the organisation?
To be covered:
• Corporate and Division Strategic Planning
• Business Unit Strategic Planning• Product Planning
Corporate and Division
Strategic Planning
i. Defining Corporate missionii. Establishing Strategic
Business Unitsiii.Assigning resource to each
Strategic Unitiv. Assessing Growth
Opportunities
i. Defining Corporate mission
i. Defining Corporate mission
i. Defining Corporate mission
i. Defining Corporate mission
i. Defining Corporate mission
i. Defining Corporate mission
ii. Establishing Strategic Business Units
Focus Market Definition
Strategic Market Definition
ii. Establishing Strategic Business Units
iii. Assessing resources to each SBU
iii. Assessing resources to each SBU
Latest Methods:
Shareholder Value AnalysisMarket Value of company
with/without SBU
iii. Assessing resources to each SBU
iv. Assessing Growth Opportunities
iv. Assessing Growth Opportunities
Intensive Growth
iv. Assessing Growth Opportunities
Diversification Growth
iv. Assessing Growth Opportunities
“Always looking for one big breakthrough, the one big idea, is contrary to what we found: To build a truly great company, it’s decision upon decision, month upon month….. It’s cumulative momentum & no one decision defines great company”
Jim Collins
Marketing Innovation
Business Unit Strategic
Planning
Inte
rnal
En
viro
nm
en
t A
naly
sis
Exte
rnal
En
viron
men
t An
alysis
Goal Formulation
Strategy Formulation
Strategy FormulationStrategic Alliances
Strategy FormulationStrategic Alliances
Strategy FormulationStrategic Alliances
Strategy FormulationStrategic Alliances
McKinsey 7Ss
Program Formulation & Implementation
Feedback and Control
Contents of Marketing Plan
Executive Summary and table of contents
Product Planning
Marketing Strategy
Financial Projections
Situation analysis
Implementation Controls
Contents of Marketing Plan
Contents of Marketing Plan
Contents of Marketing Plan
Contents of Marketing Plan
Contents of Marketing Plan
“Bible to Marketing
Management”
-Prof.Sameer Mathur
A Shashank Motepalli Presentation
Thanks!
