BY BRIGIT GUNTON

How I attracted/addressed my audience..?

Different ways I attracted my audience...

Competition...

Language I used was specific to the audience. E.g. ‘sick’ and ‘buzzing’, made the audience feel it’s relevant to them.

The information was relevant to their lifestyles, for example ‘Global gathering release killer headliner’

The character on the front is about the age of the target audience, making it feel more targeted at the audience.

The colour scheme is fitted to the genre, therefore the audience are attracted to it.

The price is reasonable, and affordable for teenagers.

The Layout is simple and similar to many other dance music magazines.

Colour scheme...

Existing product (Mixmag)– The colour scheme is a contrast between the staple colours, black and white, then contrasted with bright and bold colours such as yellow and pink. This gives off the effect of loudness and in your face, which represents the music genre.

My product (Wired) – The colour scheme is similar, contrasting black and white with bright colours such as yellow and pink. This attracts the audience as they instantly know what to expect by the stereotypical colours. Teenagers would be attracted because it is relevant to them and it looks fun and exciting.

How did I address my audience...

I chose to ‘speak’ to my audience using informal language, this is because my target audience is teenagers and young adults. Using slang and conversational language made it more attractive to them.

This is because as a teenager you don’t want to read masses of long and complicated words, it is better to keep it short and easy. I tried to keep the reading age to about 11/12 but I also used words that are above that age but understood by the audience, such as ‘buzzing’. Somebody aged 11 may mistake this for a buzz like a bee, but my audience understand and that is what I aimed to do, include things that are only understood fully by my target audience to make it more personal to them.

Extract from my planning, shows I have stuck to my initial idea.

http://brigitgunton.blogspot.com/#!/2012/01/planning-of-my-article-double-page.html

Analysis of how I addressed the audience...

This is my opening two questions, starting it off with a relaxed conversation.

Phrases such as ‘Hey man’ give off a friendly and happy vibe to the audience, which is what my target audience are looking for.

Words like ‘buzzing’ which are most commonly used by teenagers make the article feel more relevant to the target reader and easier to connect with.

I have also used phrases such as ‘bassy beyond belief’ to add some light hearted humour and to show that I have thought about my choice of words.

I have also chosen to use lexis such as ‘sick’ instead of ‘good’ or ‘awesome’ because as I found out in my research this type of language is the style tha my target audience use.

Other ways of addressing the audience...

The character on the front is seen smoking, which is a common feature in my target reader = magazine being more relevant to their lifestyle.

I included lots of images because I found out in my preliminary research my audience doesn’t like too much long text. The text to image ratio is almost 50/50 on the double page spread. Which is keeping to my research as I found the audience don’t want too much bulky text but like there to be enough text with good content.

The effect of blurriness on the smaller picture on my double page spread gives the idea of a hazy and drunk night at a club with the trail of lights from the decks. This represents my target audience because I found out in my research my typical reader goes out a lot, spends their money on partying and alcohol.

What my image says to the audience...

Location... The location for my front cover image is underground, which

suggests an ‘underground’ artist. Which is really popular in the Djing world, producers and other DJ’s are always on the look out for new underground DJ’s. The background is also plain and focused on the one person, which also represents the type of music, DJing is solely focused on one person

Style... The image is quite simple, no props, plain brick white background

and medium close up with the model looking at the camera creates a simplicity effect which represents the type of person in this type of music being a solo producer. Also with the photo and background being simple it meant I could add on anything I liked on top and really create this colour scheme with the text.

Clothing... The clothing is also simple, not dressed up in any specific way, just

a hoody, jeans and shirt shows that he is casual, his music is casual, compared to the clothing image that a band such as ‘My Chemical Romance’ would wear and represent. His clothing suggests music is a hobby and a day to day thing, he doesn’t make a big fuss about it.

Original Image above