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Slides from the #Awarenessinc Webinar with Awareness, Inc. and Cappy Popp of Thought Labs "How Enterprise Marketers Are Keeping Up with Facebook: Understanding the Latest from the Web's Most Powerful Platform"
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© 2009 Awareness
Presented by: Cappy Poppsenior Thought Labs [email protected] |
@cappypopp
Welcome to today’s #AwarenessInc Webinar!
How Enterprise Marketers are Keeping Up with Facebook
Use the hashtag: #awarenessincOn Twitter
Technical Issues? Contact Webex customer support
© 2010 Awareness CONFIDENTIAL
Who is Awareness ?
• Laser focused on the needs of marketers• The pioneer and leader in social marketing software• Deployed 200+ communities for some of the world’s biggest
brands• Partnered with leading digital and interactive agencies
CUSTOMERS PARTNERS
© 2010 Awareness CONFIDENTIAL
Serious Social Media Marketing for the Enterprise
© 2010 Awareness CONFIDENTIAL
Social Marketing in the Enterprise
Product
Marketing
Manager
Product
Marketing
Manager
Corporate
Marketing
? ?
Consumer
Communities
? ?
Corporate Owned
Communities Individuals
© 2010 Awareness CONFIDENTIAL
© 2010 Awareness CONFIDENTIAL
Social Marketing with Awareness
© 2010 Awareness CONFIDENTIAL
Publish : Centralized social network distribution
Manage : Bidirectional information and content exchange
Measure : Quantitative data for reporting and metrics
Gain Control of your Social Media Programs
Centralize your programs Evolve from tactical
programs to strategic social media
Measure Success for multiple channels and assets
foursquare Perspectives – Track your brand on foursquare!
© 2009 Awareness CONFIDENTIAL
http://bit.ly/4sqPerspectives@4sqPerspectives
The Next Step
© 2010 Awareness CONFIDENTIAL
Contact us for a demo:[email protected]
@BostonMikehttp://www.awarenessnetworks.com
Meet With Us!
Online Marketing Summit (OMS)
Orlando 8/3&
Miami 8/5
© 2010 Awareness CONFIDENTIAL
